Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

📍Kunming, China🗓️ 12-14 June 2026
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The Cross-Border Spread of Cantonese Pop Songs on Short Video Platforms

Authors
Chenyu Liao1, *
1School of Continuing and Professional Studies, The Chinese University of Hong Kong, 999077, Hong Kong, China
*Corresponding author. Email: 30330631@stu.scs.cuhk.edu.hk
Corresponding Author
Chenyu Liao
Available Online 4 September 2026.
DOI
10.2991/978-2-38476-609-3_89How to use a DOI?
Keywords
Cross-Border Spread; Cantonese Pop Songs; Short Video Platforms
Abstract

In the 1980s and 1990s, they built a cultural identity for Chinese people around the world with works such as “Boundless Oceans, Vast Skies”. Once a dominant force in the golden age of the Chinese music scene, Cantonese pop music, as a core carrier of Lingnan culture, has faced challenges in the era of new media, including significant regional barriers, the loss of creative resources, and the solidification of audience segments. In recent years, the rise of short video platforms has provided a new opportunity for Cantonese pop music to break into new markets. This paper reviews relevant literature, focusing on three dimensions: the reconstruction of the dissemination mechanism of Cantonese songs by short video platforms, the decoding and reconstruction of cultural symbols, and the driving logic of emotional resonance. It constructs a research model combining Hall coding theory and uses and gratifications theory, pointing out the shortcomings of current research in terms of micro-mechanisms and system integration, and providing theoretical insights for the study of the cross-regional dissemination of dialect music.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2026
ISBN
978-2-38476-609-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-609-3_89How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chenyu Liao
PY  - 2026
DA  - 2026/09/04
TI  - The Cross-Border Spread of Cantonese Pop Songs on Short Video Platforms
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 825
EP  - 835
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_89
DO  - 10.2991/978-2-38476-609-3_89
ID  - Liao2026
ER  -