Women’s Leadership in Gender Mainstreaming at Bahteramas People’s Credit Bank Kendari

Hasmira Said; Yaman Ndibo; Ishak Bagea; Ibrahim Ibrahim

doi:10.2991/978-2-38476-412-9_16

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Women’s Leadership in Gender Mainstreaming at Bahteramas People’s Credit Bank Kendari

Authors

Hasmira Said¹^{, *}, Yaman Ndibo¹, Ishak Bagea¹, Ibrahim Ibrahim¹

¹Universitas Muhamadiyah Kendari, Kendari, South East Sulawesi, Indonesia

^*Corresponding author. Email: hasmira@umkendari.ac.id

Corresponding Author

Hasmira Said

Available Online 13 June 2025.

DOI: 10.2991/978-2-38476-412-9_16 How to use a DOI?
Keywords: Women’s leadership; gender mainstreaming; BPR Bahteramas Kendari
Abstract: This research aims to analyze the role of women’s leadership in the implementation of gender mainstreaming at Bahteramas People’s Credit Bank (PD BPR) in Kendari. The study uses a qualitative descriptive method with data collected through interviews, observations, and documentation. The focus of the research is on a woman leader who has led the company for more than a decade. The results indicate that women’s leadership at PD BPR Bahteramas Kendari has contributed positively to the implementation of gender mainstreaming, especially in terms of equal opportunities for employment, wages, and strategic positions. Through the four dimensions of women’s leadership according to Kanter (The Mother, The Pet, The Seductress, and The Iron Maiden), she has been able to create an inclusive and harmonious work environment. However, the research also identified some challenges, such as a tendency to be overly sympathetic in enforcing discipline and difficulties in human resource development.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 10th Progressive and Fun Education International Conference (Profunedu 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 13 June 2025
ISBN: 978-2-38476-412-9
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-412-9_16 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Hasmira Said
AU  - Yaman Ndibo
AU  - Ishak Bagea
AU  - Ibrahim Ibrahim
PY  - 2025
DA  - 2025/06/13
TI  - Women’s Leadership in Gender Mainstreaming at Bahteramas People’s Credit Bank Kendari
BT  - Proceedings of the 10th Progressive and Fun Education International Conference (Profunedu 2024)
PB  - Atlantis Press
SP  - 193
EP  - 199
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-412-9_16
DO  - 10.2991/978-2-38476-412-9_16
ID  - Said2025
ER  -

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