Proceedings of the 10th Progressive and Fun Education International Conference (Profunedu 2024)

Language Variations in Negotiation Used by Sellers and Buyers from Different Ethnic Backgrounds in Traditional Markets in Surakarta

Authors
Harsya Fikri Ananda1, Susiati Susiati1, *
1Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
*Corresponding author. Email: sus249@ums.ac.id
Corresponding Author
Susiati Susiati
Available Online 13 June 2025.
DOI
10.2991/978-2-38476-412-9_15How to use a DOI?
Keywords
code mixing; code switching; language variation in negotiation; negotiation language; traditional market
Abstract

The purpose of this study is to find out the variation of negotiation language and the form of variation of negotiation language used by sellers and buyers with different ethnic backgrounds in Surakarta. This study is qualitative research that uses a descriptive method to explain the variation of negotiation language and the form of variation of negotiation language used by sellers and buyers in traditional markets in Surakarta. The data collection technique in this study was carried out by observation and interviews. The results of this study show that the variations of the language used include code switching and code mixing. There were 4 markets where the use of code switching was found and 3 markets where code mixing was found. The form of the variation of negotiation language can be seen from 3 elements, namely in terms of phonology, morphology and syntax. In this study, no negative impact was found from the use of language variations that hindered the negotiation process.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Progressive and Fun Education International Conference (Profunedu 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 June 2025
ISBN
978-2-38476-412-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-412-9_15How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Harsya Fikri Ananda
AU  - Susiati Susiati
PY  - 2025
DA  - 2025/06/13
TI  - Language Variations in Negotiation Used by Sellers and Buyers from Different Ethnic Backgrounds in Traditional Markets in Surakarta
BT  - Proceedings of the 10th Progressive and Fun Education International Conference (Profunedu 2024)
PB  - Atlantis Press
SP  - 175
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-412-9_15
DO  - 10.2991/978-2-38476-412-9_15
ID  - Ananda2025
ER  -