Research on Propagation Strategy of Calligraphy in the Era of Big Data

DOI

10.2991/978-2-38476-452-5_7How to use a DOI?

Keywords

Calligraphy; Big data; Propagation

Abstract

Firstly, the necessity of the dissemination of calligraphy in contemporary society was elaborated. Then, big data technology was applied to analyze the regional, age, and gender distribution characteristics of calligraphy related groups, as well as the popularity distribution of different calligraphy styles and calligraphy topics on new media platforms. Afterwards, the transformation of the thinking paradigm from partial to holistic, from static to dynamic, and from causality to correlation in the era of big data was analyzed. Finally, five methods for promoting the spread of calligraphy are put forward, which are in turn to strengthen the guiding role of calligraphy functional units, pay attention to what the masses think, establish the ability to self renew, promote the jointly dissemination of techniques, contents and theories, and establish lofty ideals and be wary of the drawbacks of utilitarian thinking.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kuixi Chen
PY  - 2025
DA  - 2025/07/31
TI  - Research on Propagation Strategy of Calligraphy in the Era of Big Data
BT  - Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)
PB  - Atlantis Press
SP  - 49
EP  - 57
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-452-5_7
DO  - 10.2991/978-2-38476-452-5_7
ID  - Chen2025
ER  -