Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)

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71 articles
Proceedings Article

Peer-Review Statements

A. Y. M. Atiquil Islam, Dina M. Elshenawi, Nahed Rajaa Ghlamallah, Bootheina Majoul
All of the articles in this proceedings volume have been presented at the 4th International Conference on Science Education and Art Appreciation (SEAA 2025) during June 20 to 22, 2025 in Chengdu, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers and...
Proceedings Article

A Systematic Review of the Impact of Static Stretching on Athlete Performance During Warm-Up Activities

Jiakang Zhu
Static stretching, as a simple and easy warm-up method, is widely used in sports and physical training to improve athlete’s physiological readiness, optimize sports performance and reduce the risk of injury. This paper reviews the effects of static stretching on athletic performance, with the aim of...
Proceedings Article

Research on the Reform of College English Listening and Speaking Teaching Mode Under the Background of Artificial Intelligence

Ziyan Cheng, Feng Tian, Guyu Cheng
With the continuous development of information technology, artificial intelligence technology is increasingly widely used in the field of education, which provides a new opportunity for the reform of college English listening and speaking teaching mode. This paper deeply analyzes the application advantages...
Proceedings Article

By “Peace If Life” Peep “Zhuangzi” with the Thought of the World

Yuxiang Guo
Zhuangzi mentioned peace in his own works. Life has multiple meanings here, in addition to the original helplessness, but also contains non-will, agnostic and contingency. Its scope includes helpless life circumstances, the meaning of the king and the minister of human society, and man-made unfair circumstances....
Proceedings Article

A Comparative Study on the Artistic Expression Techniques of Chinese and British Natural Documentaries from a Cross-Cultural Perspective Taking “The Power of Nature: Creatures on the Earth” and “Wild Isles” as Examples

Jiajing Wu
With the increasingly severe global environmental problems, environmental protection and climate change have become the focus of global attention, and many countries have begun to produce natural documentaries. This article focuses on “The Power of Nature: Creatures on the Earth” and “Wild Isles”, and...
Proceedings Article

Comparative Analysis of Inferential Reality Shows--Take “Who’s the Murderer” and “She Rlock” for Examples

Shengyu Zhang
With the continuous renewal of variety show forms, inferential reality showemerge one after another, among which the unit program “Who’s the murderer” and the main program “She Rlock” are the most prominent. By comparing the structure and content of the two programs have great differences in investigation...
Proceedings Article

Research on Propagation Strategy of Calligraphy in the Era of Big Data

Kuixi Chen
Firstly, the necessity of the dissemination of calligraphy in contemporary society was elaborated. Then, big data technology was applied to analyze the regional, age, and gender distribution characteristics of calligraphy related groups, as well as the popularity distribution of different calligraphy...
Proceedings Article

Discourse Markers in L1 and Chinese L2 English Conversations: A Systematic Literature Review

Keying Jiao
Discourse markers frequently appear in people’s daily oral communication, and they are diverse in types and functions. As a result, many linguists have conducted in-depth studies on discourse markers from various perspectives, producing a large amount of relevant literature on the theme of discourse...
Proceedings Article

Research on the Application of Orthogonal Experimental Design to the Flexible Performance Scoring System for College Ideological and Political Courses

Shuhai Fan, Nian Liu, Haicun Liu, Peng Yi
The evaluation of achievements in college ideological and political courses often faces difficulties in quantification, insufficient differentiation, and outdated scoring systems, which are difficult to meet the needs of research-oriented teaching models. This paper comprehensively considers theoretical...
Proceedings Article

A Flexible Performance Scoring System of Research-Teaching Mode

Jingzhe Meng, Zhi Zhou, Nian Liu, Shuhai Fan
The research - teaching mode aims to cultivate students’ creativity. However, the current scoring system can’t reflect students’ real knowledge level and isn’t suitable for it. Drawing on the “square - root times ten” method, we propose a flexible scoring system for research - teaching. It includes students’...
Proceedings Article

Research on Innovative Development of Jingdezhen Ceramics Based on Big Data

Dengchuang Long
The research focuses on the development of Jingdezhen’s ceramic industry. Based on preliminary research, an evolutionary game model of Jingdezhen ceramics’ self media enterprise consumer’ is established. Using system dynamics simulation methods, this study explores how corporate cultural innovation affects...
Proceedings Article

Analysis of the Current Situation, Problems and Countermeasures of Public Welfare Entrepreneurship Education in Liaoning Universities

Shihao Tang, Hong Zhao
This study explores the current status and challenges of public welfare entrepreneurship education in Liaoning universities and proposes corresponding reform strategies. While preliminary progress has been made under policy support, issues such as outdated educational philosophies, imbalanced resource...
Proceedings Article

Research on The Construction and Practice of Professional Teaching Team in Vocational Colleges under The Background of “Double High Program”

Fangrong Wu, Zengqiang Lei, Dan Zhang, Jingyan Zhang, Jiuyuan Xiao
Building a high-level professional teaching team is an inevitable requirement to promote the reform and innovation of teaching mode in Vocational Colleges and test the actual effect of the construction of teaching staff. Taking the teaching team construction of automotive electronic technology specialty...
Proceedings Article

Applying the BERT Model Combined with Multi-Task Learning to Improve the Accuracy of Academic Automatic Scoring in Higher Education Paper Writing

Danni Xie
The current automatic scoring of academic content in higher education paper writing has problems such as insufficient accuracy and inconsistent scoring standards. To address these challenges, this paper proposes an innovative method that combines the BERT model and multi-task learning. Specifically,...
Proceedings Article

Elements of Italian Opera Seria in the Opera “Don Giovanni”

Boling Liu
The recent research on Mozart’s opera “Don Giovanni” has focused on the integration of its music and drama, especially the use of elements of Italian opera seria (Opera Seria). This study takes the key characters and scenes in “Don Giovanni” as the object, and explores the manifestation of opera seria...
Proceedings Article

Analysing the Oriental Elements in Debussy’s Pagodes

Yuyang Wang, Yiru Xiao, Lichuan Yu
This study focuses on an in-depth analysis of the oriental elements contained in Claude Debussy’s piano work Pagodes, exploring its musical style and compositional qualities. Debussy, as a typical representative of Impressionist music, was deeply imbued with Eastern culture in his compositions. Pagodes...
Proceedings Article

Rhythm and Pacing in the Plot Design of Youth Romance Films —— Take the Original Script “Fantasy Reconstruction” as an Example

Xuanlei Bu
Youth stands as a pivotal and enduring theme within the landscape of contemporary cinema. Youth films use youth stories as the main line and portray different youth groups from many aspects. This paper takes the original script titled “Fantasy Reconstruction” as an example to explore the rhythm and rhyme...
Proceedings Article

The Original Soundtrack as Supplementary Narrative: Pu Du Zhong Sheng as Case Study

Zhuoxi Li
The original soundtrack (OST) is more than just accessory in a film, but a carrier for the emotional resonance between the audience and the story. Within the historical context of the OST in Chinese film, this article takes the song Pu Du Zhong Sheng from the OST of a contemporary Chinese movie The Last...
Proceedings Article

The Role of the St. Matthew Passion in the 19th Century Revival of Bach’s Music

Fangge Du, Ruiyan Zhong
The St. Matthew Passion (BWV 244) is one of J. S. Bach’s most iconic religious works, and although it was not widely recognised during Bach’s lifetime, it became an important symbol of the revival of Bach’s music in the nineteenth century, especially driven by Felix Mendelssohn’s revivals. The aim of...
Proceedings Article

A Marxist Value Theory Driven Value Assessment Model for Artificial Intelligence Data Mining

Danqing Xu, Ping Wang, Lequn Li, Zexi Zhou
This study examines the influence and contribution of Marxist Value Theory (MVT) to value assessment models in Artificial Intelligence (AI)-driven Data Mining. Through an in-depth analysis of the basic elements of Marxist Value Theory, the application of the production, exchange and use of value in the...
Proceedings Article

The 4th Generation K-pop Girl Group’s Style and Influences

Huayue Chen
Korean Pop Music’s popularity has been on the rise in the recent decade. As the influence of K-pop on people of this age increases, there has been more research on the marketing and promotional strategies of different K-pop groups, to investigate their paths to success and their increasing influential...
Proceedings Article

A Dialogue across Time and Space: Western Classical Quotations in Jay Chou’s Piano Injury

Yixuan Li
This article aims to analyze the quotations of classical music compositions in Jay Chou’s song Piano Injury and its significance for the development of Chinese popular music. The fusion of pop music with Western classical music is a meaningful research topic. Through the adaptation of Western traditional...
Proceedings Article

The Chinese Ruan: A Transcultural Mediator

Zhirong Li
This article takes the ruan as the research object and explores the dual impacts of the transplantation of Western music and the trend of popularization on the development of Chinese traditional music. Through the analysis of the transplantation of Western musical pieces, technical transplantation, and...
Proceedings Article

A Multidimensional Analysis of Adele’s Someone Like You: Culture, Society, and Emotion

Xiya Wang
This paper discusses the importance of “punctum”, cultural capital and aspectual hearing in the study of popular music by analyzing the popular music Someone Like You. The study shows that pop music not only resonates with listeners through emotional impact points but also demonstrates its cultural symbols...
Proceedings Article

Reclassifying Popular Music from the Perspective of Aspectual Hearing

Hongkun Wu
Popular music has gradually become one of the mainstream music today. It’s encompasses a wide range of styles and expressions. The pop music is deeply loved by people all over the world. Popular music is often closely associated with commercial entertainment activities, and its audience is mostly young...
Proceedings Article

Analysis of The Vivid Reflection: A Composition for Modern Konghou

Zihan Ye
The modern konghou, a traditional Chinese instrument, is a modern refinement and improvement of the ancient konghou, which disappeared during the Qing Dynasty. Due to the historical interruption of the modern konghou, research has primarily focused on its historical and cultural dimensions, with comparatively...
Proceedings Article

Research on Quality Evaluation and Feedback Mechanism of Engineering Management Education Based on Artificial Intelligence

Luan Kai, Pan Di, Zhang Shiyu
Aiming at the problem of quality evaluation of engineering management education, this study proposes a dynamic weight adaptive evaluation algorithm (DWAEA) to construct an intelligent evaluation and feedback mechanism. The algorithm is based on the multi-dimensional data characteristics of engineering...
Proceedings Article

The Presentation of Body Landscape and the Reflection on Problems in Chinese Feminist Films Since the New Century

Yutao Li
Since the new century, Chinese feminist cinema has focused on women’s survival challenges, striving to highlight women’s self-reflection and liberate them from the gaze of others in the cinematic space, constructing a unique discourse for women. However, in consumer society, the representation of female...
Proceedings Article

The Spatial Production and Underlying Writing of the Film “Black Dog”

Xiang Li
From the perspective of Lefebvre’s “three-dimensional space” theory, this paper explores the relationship between the production of multiple Spaces and the expression of ideological content in Guan Hu’s the film “Black Dog”. As a film with the characteristics of new Western cinema, “Black Dog” fully...
Proceedings Article

From Singing Melodies to Harmonic Innovation: A Multidimensional In-Depth Analysis of Chopin’s Piano Works Style

Xiaolei Zhang, Xiang Li
Frédéric Chopin (1810–1849) is one of the most influential piano composers of the Romantic era and is honored with the epithet “The Poet of the Piano.” His piano oeuvre exhibits a distinctive style: song-like, lyrical melodies; a richly varied harmonic language; freedom and flexibility in rhythm and...
Proceedings Article

From Trap to “Chou Xiang”: The Transformation of Chinese Trap after 2010s

Xi Chen
At present, there are not many studies on Chinese rap music. Research on the development of trap music in China, among its subgenres, is even scarcer. Although rap music has developed rapidly in China in recent years, due to cultural differences, it still has not occupied the mainstream market. Fortunately,...
Proceedings Article

The Gamelan Music Influenced Debussy: Analysing the First Movement of La Mer

Gan Chen
This article analyses the elements of Gamelan music in the first movement of La Mer, focusing mainly on its rhythmic structure, rich timbral variations and harmonic features. By comparing the similarities between the expressions of Gamelan traditional music and Debussy’s works, the article ultimately...
Proceedings Article

Dramatic Expression in Schubert’s Erlkönig

Hanyue Tang
While current research on Schubert’s Erlkönig mainly focuses on compositional techniques, vocal performance, piano accompaniment and Romantic style, relatively little attention has been paid to its dramatic expression. Building on these foundations, this article takes Schubert’s Erlkönig as a piece of...
Proceedings Article

Exploring the Role of Physiological and Psychological Factors in the Improvement of Vocal Singing Ability

Yinluo Chen
Vocal singing, as a highly complex form of artistic expression, involves multi-dimensional factors in its ability cultivation. This study explores the formation mechanism of vocal singing ability from the perspective of physiological and psychological integration, analyses the interactions between four...
Proceedings Article

Practice Path of Collaborative Innovation and Promotion of ‘Beidou+’ Technology Application between Industrial Parks and Schools

Ningxin Li, Dan Shao, Fangrong Wu
As a key space infrastructure system, satellite navigation system provides high-precision spatio-temporal information services covering the whole area for human production and life, and is an important information guarantee cornerstone to support economic and social development. At present, China’s satellite...
Proceedings Article

Analysis of the Film Score for the Ball Scene in Cinderella

Zichang Guo, Jessica Liu
Over the past several decades, the study of film music has evolved into a vital area of interdisciplinary research, encompassing insights from musicology, media studies, semiotics, and auditory theory. Researchers have increasingly recognized film scores not merely as decorative accompaniments but as...
Proceedings Article

The Influence of Xiqu on Chinese Rap Music

Yijin Ouyang
This article focuses on the influence of Xiqu on Chines rap music, exploring its developmental trajectory and cultural impact. Through literature review and case studies on selected musicians and their works, the article identifies three key stages in the field of Chinese Rap: the 1990s, the early 21st...
Proceedings Article

Musical Analysis and Performance Practice of the First Movement of Rachmaninoff’s Piano Concerto No.2

Enhao Yang
Rachmaninoff’s Piano Concerto No.2 stands as a seminal work of late Romantic piano literature, yet gaps persist in understanding its harmonic language and interpretative logic. Existing research predominantly focuses on macrostructural analysis or critiques of individual performances, lacking systematic...
Proceedings Article

The Programmatic Translation in Schumann’s Kinderszenen

Xinyu Xu
The programmatic piano miniature of the Romantic era represents a seminal manifestation of intermedial dialogue between musical and literary arts. By synthesizing poetic titles with intricate musical rhetoric, composers forged a dual narrative framework that simultaneously conveys emotional progression...
Proceedings Article

An Analytical and Pedagogical Study of Audio-Visual Imagery in Mendelssohn’s Spring Song

Sixian Liu
This paper conducts an in-depth analysis of the audio-visual imagery and pedagogical inquiry in work No. 62, Spring Song, from Mendelssohn’s piano solo collection Songs without Words. A musical analysis was conducted on Spring Song to study its audio-visual imagery in detail. A teaching analysis of previous...
Proceedings Article

Research on the Coupling Path Between Craftsman Spirit Cultivation and Ideological and Political Education in Higher Vocational Colleges

Jinling Yang
Education in higher vocational colleges and universities emphasizes “success” but also “adulthood”. This study explores the integration path between craftsmanship and ideological education: optimizing the teaching content to deepen the coupling of the two; using ideological teaching methods to promote...
Proceedings Article

Construction and Evolution of Urban Cultural Identity Under the Digital Media Environment

Xinyi Hui
Against the background of the rapid development of digital technology, digital media has become the core carrier of urban cultural communication. This study uses a combination of literature research, case analysis and data statistics to deeply explore the construction and evolution of urban cultural...
Proceedings Article

Spatial Creation of “Yi” and “Xiang”: The Aesthetic Appreciation of Imagery in Chinese Classical Garden Art

Qi Zhang, Nadia Binti Mohd Nasir
“Yi” (Emotional Connotation) and “xiang” (Image) were two very important categories in traditional Chinese aesthetics, and the aesthetic mechanism formed by the combination of the them providing infinite possibilities for the mutual connection and mapping between the objective world and subjective emotions....
Proceedings Article

Construction and Practice of an International Talent Training Model for Civil Engineering Majors in Vocational Colleges under the ‘VITAL’ Concept

Jun Zeng, Lijuan Jiang
Under China’s “Double High-Level Plan,” cultivating high-quality, technically skilled international talents has become a core goal of vocational education reform. Despite progress in the internationalization of civil engineering education, challenges persist, including narrow knowledge structures, poor...
Proceedings Article

Thoughts on the Development and Application of Digital Teaching Resources for “Introduction to E-Commerce” in Higher Vocational Colleges

Jian Dong, Xuegang Zhang, Xian Chen
At present, with the rapid development of information technology, digital teaching resources have become increasingly crucial in the teaching system of higher vocational colleges. This article focuses on the course “Introduction to E-commerce” in higher vocational colleges, deeply analyzes the current...
Proceedings Article

Regional Characteristics in Oil Painting Curriculum: A Comparative Study between China Academy of Art and Central Academy of Fine Arts

Xia Xin, Ana Laura Garcia
This article sets the oil painting programs at two leading Chinese art schools the China Academy of Art (CAA) and the Central Academy of Fine Arts (CAFA)—side by side. Relying on archive material, course catalogs, and conversations with faculty, it explores how each school’s local culture, history, and...
Proceedings Article

Study on the Practical Path of the Deep Integration of Party Building Work and Educational Career in Private Colleges and Universities in the New Era

Jie Chen, Shuai Liu
In the new era, the deep integration of party building and education in private colleges and universities is the key path to implement the fundamental task of cultivating people with moral integrity and improving the quality of talent cultivation. This paper takes the Party branch of teachers at a private...
Proceedings Article

The Image Behind the Image

Dixin Han
This paper examines the rise of “New Painting” (新绘画) in post-millennium China, positioning it as a critical evolution beyond historical movements like Scar Art (伤痕艺术), the '85 New Wave (85新潮), and Political Pop (政治波普). Rather than a unified style or manifesto, New Painting embodies a radical subjectivity—a...
Proceedings Article

Food Presentation and Psychological Healing in 3D Animated Films: A Case Study of Pixar Animation

Yirong Mao
This study uses classic 3D animated films by Pixar as its case example, focusing on the sensory presentation of food elements in animated storytelling and their psychological healing functions. First, from the perspectives of audiovisual design and scene‐editing techniques, it analyzes how food textures,...
Proceedings Article

A Brief Discussion on the Value Research of “Creative Imagination” in Michael Chekhov’s Methodology for Building “Body Mind Unity” in Physical Theatre Creation

Jiayu Cai, Wenxi Guo
As one of the modern novel theatrical genres, body play is a new form of theatrical art in modern society, opening up new paths for the development of theatrical art. It emphasizes the “physicality” of drama, by exercising and developing the actors’ bodies, exploring and exploring more possibilities...
Proceedings Article

Curriculum Ideological and Political Design Based on Outcome-Based Education

--Take the Course Essentials of Cultural Brokers as An Example

Chao Liu
The course Essentials of Cultural Brokers is a professional elective course for the cultural industry management major, which is aimed at training managers and operators for the development of cultural markets (such as the the film and television industry) in the future. Taking an overview of the present,...
Proceedings Article

Exploration and Research on Ideological and Political Education in Electromagnetic Field and Wireless Technology Courses in Higher Vocational Colleges

Lei Qiu, Hongkai Cheng
This paper focuses on ideological and political education in electromagnetic field and wireless technology courses in higher vocational colleges. It deeply analyzes the characteristics of this major, explores the value of implementing ideological and political education in courses, reveals the existing...
Proceedings Article

Research on the Application of British and American Film and Television Materials in College English Teaching

Xia Li
The rich variety of British and American film and television materials can provide students with a more authentic language environment and serve as an important medium for cultural dissemination. Therefore, their reasonable use in college English teaching can effectively stimulate students’ interest;...
Proceedings Article

Exploration and Practice of Research-Based Teaching Model in Application-Oriented Universities under the Digital Background

Jihong Wang, Jinzhao Wang
Driven by the dual forces of digitalization and the transformation of application-oriented universities, the research-based teaching model has become a critical path to break through the flatness dilemma of traditional teaching and cultivate innovative architectural talents. Based on educational theories...
Proceedings Article

Investigation and Strategic Recommendations on AIGC Awareness and Usage Among Geography Students in Local Undergraduate Institutions: A Case Study of Chuxiong Normal University

Yang Gao, Wujun Xi
With the rapid advancement of AI-Generated Content (AIGC) technology, its potential applications in education have become increasingly prominent. This study investigates geography students at Chuxiong Normal University through questionnaires, interviews, and SWOT analysis to systematically examine their...
Proceedings Article

Research on the Application of Image Art Therapy in Universities: Practical Paths and Therapeutic Mechanisms Analysis

Yumeng Yuan, Ziyang Wang, Xinyi Bai, Xiaoxi Fan
Mental health issues among college students are increasingly prominent, necessitating innovative intervention methods. This study explores the application of image art therapy in college mental health education, analyzing its practical pathways and therapeutic mechanisms to demonstrate its unique value...
Proceedings Article

Supporting the Vital Few: A Pareto-Based Pedagogical Strategy for the Film Sound Curriculum

Weiyi Wang
This study examines the application of a Pareto-based strategy in teaching film sound within the Department of Directing, where most students have limited technical background and uneven interest in sound. Confronted with large classes and constrained resources, the curriculum was adjusted to ensure...
Proceedings Article

New Trends in Variety Show Development in the Metaverse Era: How Web3.0 Technology is Transforming the Entertainment Production Paradigm

Tongtong Song
In the metaverse era, emerging technologies such as Web3.0 are profoundly affecting various fields, and the production paradigm of variety shows has also been affected by this technological change. This technological transformation has brought about new features in content creation, distribution, and...
Proceedings Article

Research on the Integration of Stable Diffusion and Digital Human Applications

— Taking the Inheritance and Promotion of Horse-Shovel Face Culture as an Example

Xiaoshan Xu
This paper examines the use of AIGC and virtual digital humans in preserving Shehuo Ma Shao face painting, a traditional cultural art form. It assesses the current state, significance, obstacles, and potential of this integration, with the goal of offering fresh perspectives and strategies for cultural...
Proceedings Article

Application of AI Tools and Innovation of Teaching Models in Digital Media Art

Yijia Yu
With the rapid development of artificial intelligence (AI) technology, the field of digital media art education is experiencing profound changes. The paper discusses the combination of AI tools into digital media art curricula as well as the new kinds of teaching methods that arise out of such. With...
Proceedings Article

Exploring the Path of Environmental Design Teaching Reform Supported by Virtual Simulation Technology

Xin Xu, Yizhang Li
The introduction of virtual simulation technology offers a novel pathway to bridge the gap between classroom instruction and practical application in environmental design education. Aiming at existing shortcomings in traditional environmental design courses—particularly weak practical components and...
Proceedings Article

AIGC and Human Collaborative Creation Model: A New Paradigm of Digital Art

Yifan Yang
The rise of Artificial Intelligence Generated Content (AIGC) is reshaping artistic creation through human-machine collaboration. This paper outlines AIGC’s technological evolution and its application in generative and performance art, with a focus on Generative Adversarial Networks (GANs). It highlights...
Proceedings Article

A Study on the Deterioration and Conservation of Paper-Based Cultural Heritage

Wenjia Zhuang
The Guizhou Provincial Museum houses a diverse and abundant collection of paper-based cultural relics. The preservation and restoration of these paper artifacts constitute a critical aspect of the museum’s responsibilities. Central to this work is the emphasis on preventive conservation, alongside the...
Proceedings Article

Cross-Cultural Study of Text Types under Reiss’ Text Typology Theory—Taking Glimpse of Gardens in Eastern China as Example

Zhanyang Gao
Recently, with the development of the medium carrying information, text types of traditional literature are changing rapidly. Texts that synthesize different types of textual expressions are increasingly being popular among readers. Therefore, more translation studies are focusing on the specific types...
Proceedings Article

A Role-Integrated Project-Based Teaching Model for EFL Writing: A Case Study of Business English Writing

Huaqiang Lu
This paper proposes a role-integrated project-based teaching model for EFL writing, focusing on business English correspondence. It identifies common issues in traditional teaching, such as the gap between theory and practice and shallow single-scenario simulations. The model addresses these issues by...
Proceedings Article

Exploring Practical Implementation and Effects of Integrated Media Skills in Short Video Production

Hui Yan, Latifah Abd Latib
The rise of short video platforms has significantly transformed the landscape of artistic creation, presenting new challenges and opportunities for art education, particularly in fields such as theater and film. Traditional pedagogical models often suffer from fragmented skill training and disjointed...
Proceedings Article

Online Public Opinion Guidance Strategy in the Era of We Media among Sichuan Film and Television University Students in Chengdu Sichuan China

Yang Zidan, Hamdan Bin Dato’mohd Salleh, Ng Ming Yip
With the rapid development of Internet and information technology, a new type of interactive media communication mode, we-media, has gradually entered the public’s vision and become popular. With the development of we-media, college students’ awareness of participating in online public opinion is gradually...
Proceedings Article

Online Narrators: A Study on the Charisma, Competence, and Cultural Construction of Live-Streaming E-Commerce Hosts in China

Cheng Long, Zaharuzaman Jamaluddin, Latifah Abd Latib
This study explores the pivotal role of hosts as “online narrators” in Chinese live-streaming e-commerce and their impact on consumers’ digital cultural consumption behavior. We argue that live-streaming e-commerce has evolved beyond traditional commerce into a unique sphere integrating online performance,...
Proceedings Article

Innovation Drive and Training Empowerment: Research on the Path of Ability Improvement in Radio and Television Industry in the New Media Era

Jiaqiao Zhao, Zaharuzaman Jamaluddin, Latifah Abd Latib
With the rapid development of the new media era, the rise of short videos and live streaming, along with the deep integration of 5G and artificial intelligence technologies, has disrupted the traditional media landscape. The radio and television industry, as a traditional mainstream medium, is now facing...
Proceedings Article

An Empirical Exploration of College English Blended Teaching Mode Reform Based on OBE Concept

Xiaohua Guo
In China, college English teaching faces several challenges, for example, low student engagement and a misalignment between course instruction and undergraduate program requirements. This study introduces a systematic blended teaching model rooted in the Outcome-Based Education (OBE) concept to tackle...
Proceedings Article

The Narrative of Animated Films and the Construction of Family Values in the New Era: A Study of Cultural Inheritance Based on Xi Jinping’s Family Values Thought and Nezha 2

Ning Wang, Peiwen Sun, Tian Zhang
Under the strategic context of “cultural confidence,” domestic animated films are increasingly becoming vital carriers for the creative transformation and innovative development of traditional Chinese culture. This paper takes the widely influential Chinese animated film Ne Zha 2: The Devil Child Strikes...