Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)

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The 4th Generation K-pop Girl Group’s Style and Influences

Authors
Huayue Chen1, *
1Hwa Chong Institution (College Section), Singapore, 269734, Singapore
*Corresponding author. Email: 211696n@student.hci.edu.sg
Corresponding Author
Huayue Chen
Available Online 31 July 2025.
DOI
10.2991/978-2-38476-452-5_21How to use a DOI?
Keywords
K-pop; Popular music; Girl groups
Abstract

Korean Pop Music’s popularity has been on the rise in the recent decade. As the influence of K-pop on people of this age increases, there has been more research on the marketing and promotional strategies of different K-pop groups, to investigate their paths to success and their increasing influential abilities. This paper aims to study how the modern concepts of K-pop groups help them to engage their target audiences, and the impact it brings to the community and the world, using the case studies of the 3 most popular K-pop girl groups of today, aespa, NewJeans and IVE. Through analysing their vastly different concepts by looking deeply into their musical styles, performances and visual arts, this paper concludes on how these 3 groups manages to curate their image and bring their influences to the industry, and reflects on how K-pop can survive and further thrive in the globalised and ever-changing world of entertainment, by constantly introducing and promoting novelty in the industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 July 2025
ISBN
978-2-38476-452-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-452-5_21How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Huayue Chen
PY  - 2025
DA  - 2025/07/31
TI  - The 4th Generation K-pop Girl Group’s Style and Influences
BT  - Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)
PB  - Atlantis Press
SP  - 165
EP  - 176
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-452-5_21
DO  - 10.2991/978-2-38476-452-5_21
ID  - Chen2025
ER  -