Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)

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Digital Marketing Tools -Tourism and Upcoming Trends

Authors
Vinod Kumar1, *, Priyanka Rana2, Kanika Gupta3, Nirbhay Kumar4, Upasana Singh5, Masood Aslam6, Piyush Kumar7, Nitin Gupta8
1Asst. Professor – School of commerce and Management, IIMT University, Meerut, India
2Associate Professor – School of commerce and Management, IIMT University, Meerut, India
3Asst. Professor – School of commerce and Management, IIMT University, Meerut, India
4Asst. Professor – School of Hotel Management catering and tourism, IIMT University, Meerut, India
5Asst. professor – School of Hotel Management catering and tourism, IIMT University, Meerut, India
6Professor – School of Hotel Management catering and tourism, IIMT University, Meerut, India
7Asst. Professor – School of commerce and Management, IIMT University, Meerut, India
8Sr. Associate Professor, Bhikaji Cama Subharti College of Hotel Management, Swami Vivekanand Subharti University, Meerut, India
*Corresponding author. Email: vinod076@gmail.com
Corresponding Author
Vinod Kumar
Available Online 17 April 2025.
DOI
10.2991/978-94-6463-682-6_9How to use a DOI?
Keywords
travel; social media; digital marketing; websites
Abstract

It is anticipated that the usage of digital technology in tourism would only grow stronger due to the unparalleled breakthroughs in these fields that have been embraced for marketing purposes. This research aims to examine upcoming trends and conduct a thorough evaluation of the literature on digital marketing tools in tourism that has been published in publications linked to the industry. The investigation shows that the tourism industry’s status quo has been upset by the growing adoption of digital marketing technologies. The results also demonstrate the wide variety of digital marketing solutions that are already available and still growing. In order to be competitive, travel industry marketers must stay up to date on the most recent advancements in digital marketing and possess the adaptability to make necessary adjustments. The study provides insights into the practical managerial consequences and establishes the groundwork for future research by synthesising the literature.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 April 2025
ISBN
978-94-6463-682-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-682-6_9How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Vinod Kumar
AU  - Priyanka Rana
AU  - Kanika Gupta
AU  - Nirbhay Kumar
AU  - Upasana Singh
AU  - Masood Aslam
AU  - Piyush Kumar
AU  - Nitin Gupta
PY  - 2025
DA  - 2025/04/17
TI  - Digital Marketing Tools -Tourism and Upcoming Trends
BT  - Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
PB  - Atlantis Press
SP  - 116
EP  - 129
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-682-6_9
DO  - 10.2991/978-94-6463-682-6_9
ID  - Kumar2025
ER  -