Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)

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Influence of Online Travel Agents on Selective Homestays in the Nainital Lake Region of Uttarakhand

Authors
Pankaj Kumar Pandey1, *
1Associate Professor/Head of Department, Faculty of Hospitality Management, Amrapali University, Haldwani, Uttarakhand, India
*Corresponding author. Email: pankajkumarpandey.1470@gmail.com
Corresponding Author
Pankaj Kumar Pandey
Available Online 17 April 2025.
DOI
10.2991/978-94-6463-682-6_8How to use a DOI?
Keywords
Online Travel Agencies (OTAs); Homestays; Kumauni Region; Hospitality Industry; Direct Bookings
Abstract

The hospitality industry has undergone a transformation with the aggressive marketing and presence by online travel agencies (OTAs). This paper examines the influence of OTA partnerships on home stay operations in Lake Region of Nainital, Uttarakhand. The surveys have been done with questionnaire as a tool along with secondary data from OTA platforms and booking statistics for the owners and then for the guest’s satisfaction. These data’s analyses key metrics for both Guest and owners. The Results have displayed that OTA-listed Homestays experienced a drastic increase in occupancy and simultaneously enhancement in profitability. The findings and conclusions have stressed on the need for balanced strategies that combine OTA partnerships with direct booking efforts. The Recommendations of the paper are to encourage use of brand,com for direct booking. The in-house guest satisfaction study is based on SERVIQUAL Model. This study will contribute to the literature on OTA impacts in the Nainital lake region.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 April 2025
ISBN
978-94-6463-682-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-682-6_8How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Pankaj Kumar Pandey
PY  - 2025
DA  - 2025/04/17
TI  - Influence of Online Travel Agents on Selective Homestays in the Nainital Lake Region of Uttarakhand
BT  - Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
PB  - Atlantis Press
SP  - 102
EP  - 115
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-682-6_8
DO  - 10.2991/978-94-6463-682-6_8
ID  - Pandey2025
ER  -