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Proceedings Article
The Secret of Starbucks’ Success in the Chinese Coffee Market: Pricing and Marketing Strategies Analysis
Junyou Liu
As one of the top three beverages in the world, the coffee industry is maturing. Starbucks started as a small coffee shop in 1971. Today, Starbucks is not only the largest coffee chain but also conveys an American coffee culture. With the rapid development of China's economy, people's quality...
Proceedings Article
Research on AI-Enabled Teaching Reform for Advanced Mathematics Courses: Building a “One-Line, Two-Dimension, Three-Stage” Blended Learning Model
Xing Wei, Hongmei Pei
In the context of the rapid development of digital education strategies and artificial intelligence (AI) technology, higher mathematics course teaching faces practical dilemmas such as abstract knowledge, monotonous methods, and lagging evaluations. This study focuses on higher mathematics courses in...
Proceedings Article
Institutionalized Racial Preference in Malaysia and Singapore’s Social Stability and Economic Growth: A Comparative Analysis
Boxu Li
In the wake of decolonization, Malaysia and Singapore emerged as multiethnic nations grappling with deep-rooted racial tensions, particularly between the Malay and non-Malay communities. This essay examines how the 1964 Singapore riots and Malaysia’s 1969 May 13 Incident demonstrate ethnic tension and...
Proceedings Article
Research on the Impact of Digital Transformation of Agricultural Enterprises on Their Economic Benefits——Taking New Hope Liuhe Group as an Example
Zhaoning Peng, Guiqing Li
With the intensification of global market competition, the extensive application of digital technology, and the agricultural modernization, digital transformation has become the direction of sustainable development of agricultural enterprises. This study adopts a longitudinal case study method to analyze...
Proceedings Article
A Study on Tourism Motivation, Brand Image, Satisfaction and Behavior Intention of Tourist Factory
Cheng-Te Lin, Pei-Lien Hsiung, Chen-Hsien Lin, Man Ma
Combining brand image and behavioral intention, this study takes the relationship between tourism motivation and tourist satisfaction of characteristic tourist factories as the research theme. It explores the relationship between tourism motivation, brand image, tourist satisfaction and behavioral intention...
Proceedings Article
RS2 as a Tool for Simplified and Effective Analysis of Urban Tunnel-Induced Settlements
Amichai Mitelman, Alison McQuillian, Davide Elmo
Underground tunneling in dense urban environments presents significant challenges for civil engineers, particularly due to tunneling-induced surface settlements that can damage existing above-ground structures. While various simplified methods and guidelines based on empirical data have been proposed,...
Proceedings Article
Research on Quality Evaluation of Campus Crowdsourcing Logistics Service
Feng Zhao, Yu Xie
Crowdsourcing logistics is an effective means to solve the difficulty of distribution at the end of campus. Based on literature research and practical investigation, this paper puts forward the factors that can be used to analyze the quality evaluation of campus crowdsourcing logistics services from...
Series: Advances in Engineering Research
Proceedings Article
Performance Study Of 2 Pk Split AC Through Variation Of Capillary Tube For 0.070 Inch And 0.080 Inch Diameter With R22 And R290 Refrigerants
Jhon Arnoldos Wabang, Edwin P. D. Hattu, Nasaruddin, Aris Samule, Marselinus Doreng, Fransisko P. Niron, Amirudin Abdullah, Duran Hore, Jufra D. J. Abanat, Antonius Pangalinan
The capillary tube is one of the most important components in the air cooling system (AC), whose function is to reduce the pressure and temperature of the refrigerant in the AC system. The dimensions of the capillary tube influence the performance of an air cooling system, therefore this research was...
Proceedings Article
Exploration of Interest-Driven Innovative Practical Activities
Xiangyu Chen, Wenqing Sun, Fei Fan, Jianli Jin, Dongyan Zhang, Meng Li, Yongchen Zong
Practical activities are a crucial means to cultivate students’ innovative and engineering practice abilities, and they are a realistic requirement for enhancing students’ comprehensive qualities at the higher education level. Based on the actual learning conditions of civil engineering students at Tibet...
Proceedings Article
Legal Challenges in Confiscating Intangible Assets Based on Pancasila Values of Justice
Anggih Romadhon, Hartiwiningsih Hartiwiningsih, Muhammad Rustamaji
The world’s development is currently moving towards increasingly complex and widespread modernization. All aspects of life are affected this and of course brings great changes in every line of human life. Crimes are also increasingly developing, including crimes in the digital world, money laundering,...
Proceedings Article
Business Transformation with Green Financial Management: Enhancing Sustainability and Competitiveness in Indonesian SMEs
Mursalim Nohong, Sabbar Dahham Sabbar, Amer Ahmad Hatamleh, Muhammad Try Dharsana, Fakhrul Indra Hermansyah, Andi Iqra Pradipta Nasir, Suhaily Sudarman, Zakiyyah Mutiah
This study examines how business transformation and green financial management (GFM) jointly foster sustainability and, in turn, strengthen competitive advantage among Indonesian SMEs. Design/methodology/approach: We surveyed 300 SMEs spanning services, technology, fashion, culinary, agriculture, and...
Proceedings Article
A Comprehensive Analysis Of Embezzlement Practices For Small And Medium-Sized Enterprises In Vietnam
Manh-Hung Ha, Duy-Thuc Nguyen, Zhang Yuemei, Thi-Minh-Ngoc Luu, Thanh-Thao Bui, Thuy-Huyen Le
Embezzlement has become one of the most pressing issues in Vietnam recently, leaving significant repercussions across various fields, such as economics, politics, and education. To find out the causes and solutions to minimize the frequency and consequences of this issue, we delve into the effects of...
Proceedings Article
Development of a Water-Soluble Bioplastic Film
Faheema Nadirsha, A. M. Manilal, Abdul Habid
The growing demand for sustainable packaging has accelerated the development of biodegradable and environmentally friendly materials as alternatives to conventional plastics. Among the various strategies explored, the development of bioplastic films from renewable and natural resources offers a promising...
Proceedings Article
Operating Cash Flow Analysis of Indonesian Provincial Government
Ratna Wulaningrum, Venti Eka Satya, Muhammad Kadafi, Dwi Yana Amalia Sari Fala, Amiril Azizah
The cash flow statement is an important and inseparable part of the company’s or organization’s financial report. It shows each organization’s cash inflow and cash outflow for a certain period and helps identify the cash proceeds capabilities. Research on the analysis of local government cash flow statements...
Proceedings Article
Effect of Inadequate Availability of Facilities Infrastructure and Finance on the Implementation of Green Open Space Policy
Andi Cudai Nur, Risma Niswaty
This study aims to determine the results of the evaluation of green open space policies in Makassar City that have been implemented. Based on the criteria of personnel, adequate institutional and regulatory resources, only the criteria for facilities and infrastructure, as well as finances are still...
Proceedings Article
A Behavioral Finance Study: Effect of Personal Characteristics on Risk Preferences and Investment Decisions of Vietnamese Investors
Tang Thi Thanh THUY, Vo Thi Nhu NGOC
Vietnam’s financial investing market, especially the stock market, overcame the “Year of Covid-19” spectacularly with an exceptionally strong recovery, record-high liquidity, and the enthusiastic participation of new investors, surpassing all expectations. Now that the markets are expanding fast, individual...
Proceedings Article
The Language Variations of Colloquial, Argot, and Prokem in TikTok and Its Relevance to Learn Indonesian
Annisa Alifia Maminsyaputri, Atiqa Sabardila, Markhamah, Agus Budi Wahyudi
This study aims to identify the language variations of colloquial, argot, prokem on the social media TikTok. The approach in this research employed descriptive qualitative. The data in this study were obtained from the utterances in the comment column in TikTok which contained Colloquial, Argot, and...
Proceedings Article
San Vitale Apse: A Holistic Consideration
Lingran Liu
The decorative program within San Vitale plays an important role within Byzantine art history. As a deliberately planned layout, intimate connections exist among all elements that form the church’s interior. Nevertheless, past scholarly literature has invested immense attention on specific components...
Proceedings Article
Analysis Of External Factors That Affect Student Academic Achievement (Case Study Of Students Majoring In Business Administration At State Polytechnic of Bengkalis )
S. S. T. Bustami, M. Si, Tri Handayani, S. E. M. Si
This Study Aims To Determine The External Factors That Can Affect Student Academic achievement in the Department of Business Administration, state polytechnic Of Bengkalis. In this paper, the focus of the discussion is external factors with campus environment as subindicator. This study is a survey study...
Proceedings Article
Extensions for Macaulay Duration, Modified Duration, and Further Study on Immunization Strategy
Yuhang Dai, Kejun Guo, Zikai Jin, Yuxin Wu
This article introduces these contents in detail about Macaulay duration, Modified duration, and immunization strategy. The article is based on Macaulay Duration to study the relevant information of the financial market. This study takes two different information of the bond. Immunization needs to be...
Proceedings Article
A Review of China’s Zoos’ Problems and Possible Solutions
Xiying He
Most zoos in China are facing declining revenue, mainly due to a decrease in the number of visitors. This paper combs and summarizes the literature from two aspects: problems in zoos’ operation and possible solutions, which refers to the recession in revenue that most zoos in China( this paper will use...
Proceedings Article
Role of Educational Institutions in Shaping the Ecosystem of the Region
Irina A. Donina, Yulia A. Lyakh, Karine R. Khachaturova
The article is devoted to substantiation of the central role of educational institutions in the formation of the region’s innovation ecosystem. Modern society is characterized by active transformations in all spheres of life activities; the ranges of production, economic, social, foreign and domestic...
Proceedings Article
A Case Study of the Musical Training of Angklung Padaeng in KABUMI UPI
Saprudin, Juju Masunah, Rita Milyartini
The process of learning or training in Padaeng angklung music is a process of transforming knowledge through a musical experience that involves the trainer and the trainees. Many angklung trainers have a music education background, but not many angklung trainers who do not have a music education background...
Proceedings Article
Negative Effects of Enhanced Training on Basketball Players’ Explosive Power
Bo Fan
With the development of Chinese basketball towards the direction of “fast rhythm, multiple rounds, accurate long shot, and high intensity”, and the rapid development of domestic basketball sports events, more college basketball leagues have been widely launched, more and more college students actively...
Proceedings Article
Development of Intelligent Sports Stadium System Based on Internet of Things Technology
ShengLing Li
With the acceleration of network data transmission speed, the Internet of Things technology has developed rapidly. The sports industry is constantly improving its commercial value. The development of intelligent stadium systems has sufficient conditions. The sports field also urgently needs intelligent...
Proceedings Article
Delivery Platform to Solve Malnutrition in America
Mingyi Yuan, Shenneng Gu, Zhihao Xu
Every country in the world is negatively affected by one or more forms of malnutrition. Combating malnutrition has become one of the greatest global health challenges. Women, infants, children, and adolescents are at particular risk of malnutrition. Much previous literature on this topic have been read...
Series: Advances in Engineering Research
Proceedings Article
Badminton-like LiCoPO4 Nanomaterials: Synthesis, Characterization and Electrochemical Performance as Lithium-Ion Battery Cathodes
Sheng-Xuan Lin, Xiao-Gang Wen, Wei Qin
Badminton-like LiCoPO4 nanomaterials were synthesized by a hydrothermal method, using PEG 200 as the structure directing agent, followed by a high temperature post annealing process. LiCoPO4 nanoparticles could be obtained when PEG 200 is absence during the same synthesis process. As-synthesized products...
Proceedings Article
The Effective Attempt of the Course for Applications of Resonance
Jianjun Yin
In this paper, we made a good attempt for the application of resonance of the college circuit theory course, including the review of resonant knowledge, two resonant applications, an experiment of radio antenna tuning loop, the discussion of the impact of the Q value with improvements and the further...
Series: Advances in Engineering Research
Proceedings Article
Research and Implementation of Topic Search Engines System based on Medical Document Classification
Yanmei Hu
This paper studies and analyzes the principle, strategy, structure and working mode of "subject network search engines". A topic search engines system based on medical document classification is designed and implemented in Windows environment using C++. In this paper, the vector space model is used to...
Proceedings Article
Research on Integrity management system based on corrosion risk online monitoring (CROM)
HaiTao Lai, FaGuo Tian, ZaiShun Li, Shuzhen Yu, Bin Yang
This paper is proposed based on the risk of corrosion online monitoring (CROM) of oil and gas field station key equipment integrity management system, the key for the key equipment of oil and gas field station (industrial pipeline and equipment), through on-line monitoring technology on corrosion and...
Series: Advances in Engineering Research
Proceedings Article
The Study of Receiver Baseband Algorithm in Space Borne ADS-B (1090ES)
Huan Li, Dengmao Zhang, Weizhen Chen, Yubai Li
To resolve air traffic congestion and ensure flight safety, ADS-B provides a strong guarantee. As a collaborative associated monitoring system and an airborne aircraft navigation system, the main purpose of ADS-B is to periodically broadcast the aircraft-related parameters, such as call ICAO, longitude,...
Series: Advances in Engineering Research
Proceedings Article
Research on Accounting Internal Control in Listed Company under ERP Environment
Xin Cheng, Yinxing Li
With the enterprise network management and accounting information construction applying deeply, as well as domestic enterprise risk management system construction work step by step. It is urgent hope in accounting theory circles to study under the environment of ERP listed company accounting internal...
Proceedings Article
The Reform and Innovation of Using CDIO for Reference Taking Dalian Neusoft Institute of Information as an Example
Xin Guo, Jifang Zhai
CDIO is the latest achievements of international engineering education, Dalian Neusoft Institute of information, using the CDIO for reference, creatively walk out of new way of China-style CDIO. This paper introduces the reform impulse and the innovation practices of Dalian Neusoft Institute of Information
Proceedings Article
The Effect of Translating Specialized Vocabulary into Plain English in the courses of Food Fermentation and Brewing
Guijie Li, Peng Sun, Qiang Wang, Xin Zhao, Dan LI
This study aimed to explore how the translating of traditional scientific vocabulary into plain English influences student achievement in food fermentation and brewing university courses. The Data were collected from course sections instructed with traditional vocabulary, which is only translated and...
Proceedings Article
Study on the Innovation and Entrepreneurship Education of Chinese Universities under Economic New Normal
Minghui Long, Yuehua Bai
Chinese economy presents a new normal. This means a shifting of economic growth rate from high-speed growth to medium-to-high speed of growth, unceasingly optimization and upgrade of economic structure, more diversified growth momentum and a significant impact on the global economic development. The...
Proceedings Article
On the word order in Latin support verb constructions
Elena Zheltova
The article concerns word order within the support verb constructions in Latin classical prose. The author concludes, that alternation DI / ID (where D - Direct object, I- Indirect object) depends on the deictic-denotative properties of NPs involved in such collocations. The relative frequency of a certain...
Proceedings Article
Deployment Scheme of Video Conferencing MCU Based on OpenStack
Haifeng Han, Jianxin Song
The multipoint control unit (MCU) is a very important component of the video conferencing system. In the current video conferencing system, the hardware performance of MCU equipment has more demand with the different requirements of video conferencing type. At the same time, with the physical location...
Proceedings Article
Research on the Relationship between Interpersonal Trust and Implicit Altruism Behavior of High School Students
Xiaorong Gan, Wen Hu
Interpersonal trust and Altruism behavior are hot issues in the study of human social psychology. By an Interpersonal Trust Scale, the Questionnaire of Explicit Altruism behavior and Implicit Association Test (IAT), 30 high-school students are measured. All data are analyzed with SPSS19.0 and scientific...
Series: Advances in Engineering Research
Proceedings Article
An Improved Optimal Control Model of HIV Based on Treatment and Screening
Zhaofu Qun
In this paper, an optimal control model based on an improved HIV model is considered. Using of condom, screening of unaware infectives and incentive for treatment of the infected are used as the control items. Base on the same objective functional to minimize the unaware individuals and the cost of three...
Series: Advances in Engineering Research
Proceedings Article
Evaluation and Analysis on Security Framework Model of Cloud Computing
Li Zhao
as for the trust model in the past neglects trust fuzziness and dynamic and it can not precisely reflect trust relations, this paper relies on idea of fuzzy logic and it puts forward evaluation model of cloud computing based on fuzzy trust, uses fuzzy comprehensive judgment method to calculate trust...
Proceedings Article
Problems and Governance Countermeasures of Formation and Development of Uni-cities in China
Yongjiao Zhang, Xiaowu Man, Hao Ding
Uni-cities which are located adjacent to each other are the leading regions implementing integration strategy for urban agglomerations development. The aim of this paper is to explore the problems and corresponding governance countermeasures of uni-cities during their formation and development in China,...
Proceedings Article
Comprehensive Evaluation and Prediction Model of Sustainable Development
Jinlan Chen, Yuchen Xiao, Jialiang Zhou
The article conducts a research on sustainable development of a country or an area. We build a Short-term Evaluation Model and a Long-term Development to distinguish more sustainable countries from less sustainable ones, and combing the two models, we build comprehensive evaluation model of sustainable...
Proceedings Article
Analysis of Social Criticism in O. Henry’s Short Stories
Ling Luo
O. Henry is universally acknowledged as a modern American master of short story. In most of his short stories, he succeeds in presenting the social reality of America in the early twentieth century. Through the truthful description of the society of his time, he strongly conveys sharp criticism and satire...
Series: Advances in Engineering Research
Proceedings Article
Analysis of the Logistics Service Level of Express based on Pareto analysis
Shengbin Pang
In the existing logistics enterprises in our country, the logistics service level is not very well. Most enterprises are still limited to traditional pattern of service consciousness. It hindered the development of the enterprise seriously. Under the impetus of the e-commerce, China ushered a new era...
Proceedings Article
Legal Analysis of Labor-management Conflicts in Labor-intensive Enterprises: An Empirical Study on Shandong Province
Bo Han
Purpose: The purpose of this paper is to study the causes of labor and capital conflict in labor-intensive enterprises, and then put forward the legal path to solve the labor-force conflict in labor-intensive enterprises. Design/methodology/approach—In this paper, taking Shandong Province as an example,...
Proceedings Article
Application of SPCA Algorithm in Image Dimensionality Reduction
XianWei Wu, WenYang Yu, YuBin Yang
In the page, We discuss several dimensionality reduction methods for image feature, and then focus on the one: SPCA(Simple Primary Component Analysis), which is simple fast and exceeding algorithm of data-oriented PCA algorithm. In order to better understand the SPCA algo-rithm, Some well-designed experiments...
Series: Advances in Engineering Research
Proceedings Article
Electrophysiological Recording of Potassium Currents in Hippocampal Neurons
Yuxiang Wu, Minfang Huang, Tao Song, Guodong Xu
Potassium channels are one of the most complex and wide-distributed channels in neurons, which have concentrated more and more attention, because it is an important signal pathway in the neuronal apoptosis and pathogenesis of Alzheimer's disease and neuron apoptosis. In this study whole-cell electrophysiological...
Proceedings Article
DNS Servers Configuration and Management Research Based on Red Hat Linux Platforms
Yuqing Mo, Liling Peng, Li Yang
Domain name resolution is a core service of Internet, DNS servers's security and stability is essential. Red Hat Linux operating system can be applied as a DNS servers, which is an open-source and free operating system with security and stability. It is worthy of study and discussion on how to configure...
Proceedings Article
Methods of Visual Inspection and Application in Flight
Song Li, Yuankai Li, Xiujuan Liu, Limin Song
Visual inspection is a very important part of the flight, also is the basic skills possessed by the pilot. This paper introduces the concept of visual inspection, summarizes the basic methods of visual inspection and development and research status of eye-tracking test technology at home and abroad,...
Series: Advances in Engineering Research
Proceedings Article
Total nitrogen removal of synthetic leather wastewater treated by MBBR
Yuanhong Ding, Yi Qian, LingLing Li, Hongqiang Ren, Qing Wang
one anoxic-aerobic Moving Bed Bio-film Reactor combined with membrane (MBBR) was used to treat a kind of synthetic leather wastewater, when the value of BOD/TN was controlled from 0.8 to 1.5, about 83.6% of ammonia nitrogen, 61.5% of total nitrogen, 87.4% of nitrate nitrogen, was averagely removed respectively,...