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210872 articles

Performance Marketing as a Form of Company Promotion: Implementation Issues and Development Prospects

Anatoly A. Kizim, Eduard E. Berezovskiy, Diana P. Kayfedzhan
The present article studies the features of the development of performance marketing in times of marketing communications changes influenced by digital technologies. The authors classify the factors contributing to the development of the performance marketing concept in Russia, identify problems that...

The Determinants of Cultural Tourism Attractions Based on Tourist Satisfaction in the Sundapolis Area, Bandung City

Verry Damayanti, Astri Mutia Ekasari, Ernady Syaodih
In Local Regulation of Detailed Spatial Plans and Zoning Regulation for Bandung City, Ujungberung and Cibiru Sub-District are planned as The Sundapolis Area. The Sundapolis area focuses on the development of Sundanese Community-based Cultural Arts. Several cultural attractions have operated. However,...

An Analysis of Early Marriage Determinant and Its Impact on Women’s Reproduction Health

Rohmayanti, Reni Mareta
Early marriage is a world problem related to various health and social consequences for teenage girls. Designing effective health interventions to overcome early marriage needs to apply a community-based approach. However, it has not received sufficient attention from policy makers and health researchers...

Procedure for Adopting Regional Managerial Decisions on the Basis of Applying DSS “DATA”

E.E. Averchenkova, A.V. Averchenkov
The process of making managerial decisions at the regional level involving the resources of an automated system “DATA” (decision support system) is presented. The control object is a regional socio-economic system that operates in the context of implementing the National Projects of the Russian Federation....

Role of Digital Technologies in the Foreign Language Classroom

O. Iermachkova, K. Chvalova
This paper aims to investigate the use of digital technologies in foreign language teaching. The importance and role of technologies is analysed in the educational process with a focus on their pros and cons, but also on the ways they are implemented in a foreign language classroom. The significant role...

Bi-GRU Sentiment Classification for Chinese Based on Grammar Rules and BERT

Qiang Lu, Zhenfang Zhu, Fuyong Xu, Dianyuan Zhang, Wenqing Wu, Qiangqiang Guo
Pages: 538 - 548
Sentiment classification is a fundamental task in NLP, and its aim to predict the sentiment polarities of the given texts. Recent researches show great interest in modeling Chinese sentiment classification. However, the complexity of Chinese grammar makes the performance of the existing Chinese sentiment...

Socio-Economic Aspects of Digitalizing the Diagnostic Process in Urology

I.V. Zinchenko, S.V. Popov, L.A. Titova, I.V. Popov
This article highlights socially significant issues of organization and digitalization of the regional system of medical urological care in Russia, which determine its diagnostic and economic efficiency. The questions of the organization of the regional system of medical urological care in Russia are...

Developing a Positive School Climate to Reduce Aggression and Cyber Aggression of Student in Social Media

Mardianto, Fattah Hanurawan, Tutut Chusniyah, Hetti Rahmawati
School as a formal educational institution always seen as the key to ensure the development of behavior and personality of students, so it must in accordance to the norms and order of the community where the students are being raised. Meanwhile it has been functioning an anti-social behavior reducer...

Analysis on the Culture Concepts in the Movie Spirited Away

Bocong Sun
In recent years, Japanese animation movies have become popular in the world. Because of all of those classic and amazing animations, Japan has become one of the major countries that has a strong cultural industry. After decades of development, Japanese animation industry has gradually formed its own...

Tracker Application to Determine the Moment of Inertia in a Video-Based Laboratory to Improve Students’ Learning Activity

Nurfadilah, Dwi Sulisworo, Guntur Maruto
This study aims to determine the value of cylinder inertia moments with different radii using a tracker application. This study also aims to make students more active in understanding the content. Students conduct experiments independently, starting from assembling experiment tools, taking videos, and...

Epistemic Bootstrap for Fuzzy Data

Przemysław Grzegorzewski, Maciej Romaniuk
Fuzzy data applied for modeling imprecise observations cause many problems in statistical reasoning and data analysis. To handle better such observations a new bootstrap technique designed for epistemic fuzzy data is proposed. Our new method is conceptually simple and is not hard computationally. Some...

Research on the Application of Cultural and Creative Products Based on the Pattern Design of Qiang Culture

Lijuan Xiong
This research, based on the research on the pattern design method of Qiang ethnic minority, explores the development and application of cultural and creative products with graphic patterns in Qiang area as the focus. The concept of international vision is combined to enhance the sense of design and the...
Proceedings Article

Efficacy of Islamic Wet Cupping Therapy on Vital Sign in Lunar Phase: A Comparative Study Between Sunnah and Non-sunnah Dates

Syahruramdhani Syahruramdhani, Nurvita Risdiana, Aris Setyawan
Introduction: Cupping therapy is a skin vacuuming method for releasing accumulated toxins and oxidants in the body. Cupping therapy is believed as a treatment for several diseases such as hypertension, migraine, carpal tunnel syndrome, and it also takes part in stroke rehabilitation treatment. Based...

Analysis of Validity and Reliability of Diagnostic Test of Picture Representation Ability in High School Physics Learning

M F T Nirmala, A M R Tumanggor, Supahar
The purpose of this research was to determine the feasibility of a diagnostic test of the picture representation ability of high school students in physics learning. This research was a developmental research of test instrument. Analysis of test instruments includes qualitative and quantitative analysis....

Constitutionality of the Former Ex-Convict as Election Participants of Regional Heads

M. Guntur Hamzah, Wilma Silalahi
A country would be in peace and prosperity and grow well, if the leader leads with integrity and wisefulness. Therefore, clear and firm arrangements are needed in selecting candidates for regional heads who are ex-convicts. And the task of the state is in accordance with the mandate of the Pancasila...

The Application of Contextual Physics Teaching Materials Assisted by Android-Based Virtual Labs to Improve Students’ Science Process Skills During the Learning Activities in Covid-19 Pandemic

Ambrosius Karanggulimu, Zuhdan Kun Prasetyo, Rahmatullah
This paper discusses the application of contextual physics teaching materials assisted by android-based virtual labs to improve students’ science process skills during the learning activities in the Covid-19 pandemic. These contextual physics teaching materials are applied to students from two classes,...

The Blended Teaching and Learning Online and Offline From the Perspective of Independence and Interaction

Taking English Teaching as an Example

Wuhui Chen
This paper studies the origin, development, characteristics, forms, application ways and influence of blended English teaching and learning online and offline from the perspective of independence and interaction. Online education such as MOOC and SPOC enable learners to accept classical and up-to-date...

The Relationship Between Fear of Failure and Student Academic Achievement With Procrastination as Mediating Variable

Brilliant Sanny Anoita, Sri Tiatri, Meylisa Permata Sari
Academic achievement is the result obtained after studying for a certain period. For undergraduate students, GPA (Grade Point Average) is the result obtained by students while studying in college. During the study process, there are several aspects that can influence it. This study aims to find out whether...

The Influence of Emotional Intelligence, Intellectual Intelligence, Spiritual Intelligence on Employee Performance

Winda A.V Lona, Rolland E. Fanggidae, Ni Putu Nursiani, Clarce Maak
The purpose of this study was to determine the effect of emotional intelligence, intellectual intelligence and spiritual intelligence on employee performance. This research is a quantitative study with data collection techniques using a questionnaire. The sample amounted to 61 respondents. The sample...

Comparative Analysis of School Training and Industry Demand Differences in Game Music and Sound Industry

Lu Liang, Wei Zhou Yi, Qing Yang
At present, the state and universities attach great importance to innovation and entrepreneurship education. It is clearly pointed out that deepening innovation and entrepreneurship education is an urgent need for the state to implement innovation-driven development strategy and promote the quality,...

The Effects of Sustainability Orientation, Sustainability Education, and Risk Perception Towards Green Entrepreneurship Among Young Generations

Rudi Yacub, Herlina Herlina, Irfan Sophan Himawan
This study aimed to identify green entrepreneurship among the younger generations, especially the students, with their activities in helping improve the economy while still trying to preserve the surrounding environment. This study used a deductive approach that collects data in a cross-sectional manner...

Community-Based Social Services for Livelihood Recovery after Disaster: Evidence from Post Earthquakes, Lombok, Indonesia

Moh. Taqiuddin, R Rifai, Mala Mardialina, I Nyoman Nugraha Ardana Putra, Ahmad Mubarak Munir, Maya Atri Komalasari, Yolanda Trisula Sidarta Yohanes
Theoretically and empirically, Indonesia is a country with a high risk of natural disasters. The World Risk Report (2018) noted that Indonesia’s risk index is relatively high at 10.36 and ranked 36th out of 172 countries. The risk driven by the high exposure of mostly areas of Indonesia to various geophysical...

Fiber Art and Its Application in Illustration Creation

Qiduan Chen, XiaoJun Tang
The fascination of fiber material modeling representation is that such material has various ways of expression since everyone can create their own rules and techniques for painting. They even can set different creation principles for each work, and each characteristic and element is of the designer’s...

The Literature Review of Gender Discriminations in Schools, Families, and Workplaces

Yiting Lin
This paper investigates gender discriminations in schools, families and workplaces. The main conclusion can be drawn is that female is received discrimination to some extent, which is a serious problem. The aim of this research is to review the recent progress of gender discriminations and remind people...

The Role Of Eco-Innovation Commitment, Cooperative Culture, And Green Technology Adoption In Enhancing Eco-Innovation Of Vietnamese Smes

Thi-Thanh-Huyen Tran, My-Trinh Bui
The debate on decoupling economic growth from environmental degradation has intensified, highlighting the importance of eco-innovation. The findings and recommendations may help enterprises, especially SMEs, enhance resource efficiency, reduce costs, and open up new market opportunities. ...

Assessment of Urban Dynamics and Ecosystem Services: A Case Study in Guwahati Metropolitan Area

Jhumpa Barman, Amrita Dwivedi
Rapid urbanization has globally altered land use and land cover (LULC) patterns, with significant impacts on ecologically sensitive zones. Perhaps, as a growing city, the Guwahati Metropolitan Area (GMA) represents the most pronounced LULC transformation in North-East India over the past few decades....

An Empirical Study on the Effect of M&A Payment Methods of US Companies

Ting Liu
In M&A activities, the effects of different payment methods vary. This paper analyses the abnormal income of the target company in the M&A window and concludes that the M&A event would indeed bring evident income via the event research method. Because of tax differences and information asymmetry,...

Feature selection for monotonic classification via maximizing monotonic dependency

Weiwei Pan, Qinghua Hu, Yanping Song, Daren Yu
Pages: 543 - 555
Monotonic classification is a special task in machine learning and pattern recognition. As to monotonic classification, it is assumed that both features and decision are ordinal and there is the monotonicity constraints between the features and decision. Little work has been focused on feature selection...

Competitiveness of Vietnamese Offshore Software Outsourcing Companies in the Japanese Market

Tran Hong HANH
Vietnamese IT sector is a young and promising sector. Software outsourcing makes a critical contribution to the IT sector where domestics firms offer outsourcing services as a major part of their business model. Considering assessment criteria from the Porter’s Diamond Model, the author examines Vietnam’s...

The Influence of Job Stress and Work Environment on Employees’ Job Satisfaction in Multiple Farming Cooperatives and Fishermen Malaysia Indonesia Border Area

Zari Fadli, Herlina Herlina
The purpose of this study was to determine and analyze the effect of work stress and work environment on employee job satisfaction at Koperasi Serba Usaha Tani dan Nelayan (KSU TN) in Central Nunukan. Respondents involved in this research were 40 employees and the sample used in this study was a saturated...

The Development of Money Laundering Knowledge in Relation to the Electronic Money

Amelia, Fidelis Arastyo Andono
According to the United Nations Office on Drugs and Crime (UNODC) forecast, the amount of money laundered globally amounted to 2–5% of the global GDP. The money laundering process has changed over time, and the use of electronic money has increased over the years. Previous research has shown that the...
Proceedings Article

Big Data Personalized Teaching Under the Guidance of Ideological and Political Courses

Qin Zhang
To implement the fundamental task of cultivating students with moral character and the goal of constructing new engineering disciplines, this paper addresses the issue of how to apply teaching methods to students with diverse backgrounds. With the guidance of curriculum ideology, based on the teaching...

The Impact of Demographic Factors and The Policy of Biomass Co-Firing as a New Kind of Renewable Energy on Spatial Planning in Indonesia

Cindy Yosiana, I Gusti Ayu Ketut Rachmi Handayani, Mohd Rizal Palil
Renewable energy plays an integral part in addressing climate and environmental challenges by decreasing reliance on traditional energy sources and fossil fuels. The government continues to promote the use of renewable energy. A practical method involves augmenting biomass waste as a fuel blend in Steam...

Research on the Ways of Integrating Centennial Party History Education into College Students’ Ideological and Political Education

Long Yang, Fan Yang
The hundred-year struggle of the Communist Party of China (CPC) contains rich ideological essence, experience and wisdom, shows rich historical details, and is an important treasure-house for the whole Party and the whole society to study and learn from. Ideological and political work, as the party’s...

Pathway Exploration for HIV/AIDS Prevention Education in Universities from the Perspective of Comprehensive Ideological and Political Education

Jingyu Yu, Xiaofei Zeng, Sheng Feng, Jing Zhu
In recent years, the HIV/AIDS epidemic in Chinese universities has been worsening. As the most economical and effective way of AIDS prevention, HIV/AIDS prevention education plays a vital role in preventing the spread of AIDS and promoting the health awareness of college students. From the perspective...

Research on the Impact of Flight Volume of Small and Medium Airports on Local Economy

Yuner Jiang, Yuxiao Luo
Small and medium-sized airports are increasingly becoming an important part of China’s civil aviation industry. The role of small and medium-sized airports in local economies has increasingly become the focus of local attention. Unlike large airports that can build airport economic zones, the economic...

The Influence of Influencer Credibility and Online Promotion Regarding Purchase Intention

Girang Razati, Dita Amanah, Tresna Wibawa
This study examines the impact of influencer credibility and online promotion on purchase intention. The research employs a descriptive verification approach, describing and explaining the variables under study before concluding. In this study, purchase intention serves as the dependent variable, while...

Current Situation of Academic Burnout of Undergraduate Students Majoring in Teaching Chinese to Speakers of Other Languages and Its Influencing Factors-- Take University Bas an Example

Shuai Ma, Shuanjun An
Academic burnout is a negative phenomenon and behavior caused by students’ inability to effectively cope with learning pressure in the learning process, and this discussion about students’ academic burnout is helpful to put forward improvement measures according to the specific situation and alleviate...

Analysis of Using Instagram in Increasing Donations

(Case Study of Celebrity Instagram Fadil Jaidi, Taqy Malik, Atta Halilintar, and Tasya Farasya)

Masita, Muhammad Iqbal Sultan, Arianto
This research aim to analyze the use of instagram to increase donation in helping the war victim in Palestina. The campaign did by celebrity instagram (celebgram) and they help to boost the amount of donations. Celebgram Fadil Jaidi, Taqy Malik, Atta Halilintar, and Tasya Farasya used several style of...
Proceedings Article

Design of Russian Vocabulary Phonetic System Based on Cyclic Neural Network

Yumin Xu, Liguo Liu
In order to improve the accuracy of Russian word pronunciation, this paper proposes a design of Russian word pronunciation system based on Recurrent neural network. Firstly, the traditional Russian phoneme set has been improved and designed to better express the pronunciation characteristics of words....

Key Driving Factors for Technological Innovation in Equipment Manufacturing Enterprises

Xia Pan, Ruixing Huo, Panthong Pornthip, Adil Khan
The equipment manufacturing industry in Heilongjiang faces innovation and capability challenges, limiting its high-quality growth. Using MOA theory and a ridge regression model, this study examines technological innovation drivers among listed companies in the province. Key drivers include R&D investment,...

Comparative Analysis of CAPM and the Fama-French Three-Factor Model: Explanatory Power and Practical Applications in Asset Pricing

Simu Huang
This study aims to address the limitations of the Capital Asset Pricing Model (CAPM) in explaining cross-sectional variations in asset returns and to evaluate the performance of the Fama-French Three-Factor Model (FFM) as an alternative. The research is significant as it provides a more comprehensive...
Proceedings Article

Analysis of Potential River Estuaries to Support Development Programs Sustainable Raw Water Reserves in Bali Province

I Made Budiadi, Kadek Adi Suryawan, I Gusti Lanang Made Parwita, Made Mudhina, I G. A. G. Suryanegara R S
Population growth and the increasing number of tourists visiting Bali require an increase in clean water. Clean water services have so far been carried out by the Regional Drinking Water Company (RDWC) from infrastructure built by the Government through reservoirs/dams, ponds, long storage, and infrastructure...

Resilience in Crisis: Indonesia’s Islamic Fintech Response to Covid-19

Fitri Nur Latifah, Imron Mawardi, Bayu Wardhana, Ninda Andriyani
This study aims to explore the patterns and steps taken by Indonesia’s Islamic financial technology industry to protect its employees from exposure to the Covid-19 pandemic virus. Using a descriptive qualitative research method, data were collected through interviews, observation, and documentation....
Proceedings Article

Comparative Analysis of Deep Learning Methods Using Multiple Modal Data for Driver Fatigue Identification

Yian Wang
Driver fatigue is a critical safety concern that significantly increases the risk of accidents on roads. By analyzing patterns and behaviors through sophisticated algorithms, deep learning can predict fatigue states and alert drivers, thereby enhancing safety. Its predictive capabilities can also inform...

Analysis of Augmented Reality Technology to Influence Purchase Intention Using Tam Approach

Donni Arisugewo, Sukaria Sinulingga, Fadli
The development of digital technology and the rapidly increasing number of smartphones and internet users in Indonesia, are potential factors for business actors in utilising digital technology in running their businesses. Business actors in marketing their products can utilise the emergence of many...
Proceedings Article

Using the Quantile Regression Model to Study the Impact of My Country’s Big Data, Artificial Intelligence and Blockchain on the Real Economy

Xiaohan Sun
Based on the cross-sectional data of 162 cities in my country, this paper takes “Internet +” as the core explanatory variable, selects five control variables, and constructs a weighted least squares and quantile regression model to explore the impact on the real economy. The study found that the impact...
Proceedings Article

Study on Physical Properties of Solid Waste Cemented Filling

Jun Li, Jin Heng Li
In this study, the effects of mass concentration, cement-bone ratio, and fine waste rate on the physical properties of cemented waste filling were analyzed. The results show that the bleeding rate decreases with the increase of mass concentration, and the effects of glue bone ratio and fine waste rate...

Social Media Learning Use and Vocational Students’ Learning Engagement: Self-Worth Moderation

Jiahui Guo, Yin Zhang, Xi Wang
This study explores the relationship between vocational students’ learning-oriented social media use and their learning engagement, as well as the moderating effect of three-dimensional self-worth (competence, social, emotional) in this association. A questionnaire survey was administered to measure...
Proceedings Article

Research on Practical Teaching of Machine Learning Course Based on Huawei ModelArts Cloud Platform

Minghui Wang, Ling Zhang, Boquan Zhang
The practical teaching of the machine learning course is a crucial link that connects algorithm theory with engineering applications. The traditional experimental mode is facing challenges such as limited computing resources, scattered development environments, and disconnection from industrial processes....