Innovation Drive and Training Empowerment: Research on the Path of Ability Improvement in Radio and Television Industry in the New Media Era

Jiaqiao Zhao; Zaharuzaman Jamaluddin; Latifah Abd Latib

doi:10.2991/978-2-38476-452-5_69

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Innovation Drive and Training Empowerment: Research on the Path of Ability Improvement in Radio and Television Industry in the New Media Era

Authors

Jiaqiao Zhao¹^{, 2}^{, *}, Zaharuzaman Jamaluddin¹, Latifah Abd Latib¹

¹Universiti Selangor, Jalan Zirkon A 7/A, Seksyen 7, 40000, Shah Alam, Selangor, Malaysia

²Sicuan Film and Television University, Chengdu, 610036, China

^*Corresponding author. Email: Zhaojiaqiao723@foxmail.com

Corresponding Author

Jiaqiao Zhao

Available Online 31 July 2025.

DOI: 10.2991/978-2-38476-452-5_69 How to use a DOI?
Keywords: New media era; radio and television; innovation; training
Abstract: With the rapid development of the new media era, the rise of short videos and live streaming, along with the deep integration of 5G and artificial intelligence technologies, has disrupted the traditional media landscape. The radio and television industry, as a traditional mainstream medium, is now facing significant challenges and opportunities. This article focuses on the radio and television industry in the new media era, exploring an implementation path for enhancing industry capabilities through innovation-driven and training-empowered approaches. Innovation in work capabilities is crucial for the industrys breakthrough, and a scientific training system is at the core of this empowerment. The aim of this study is to help professionals in the radio and television industry better adapt to the new media environment, achieve a breakthrough in innovation capabilities, and promote the industrys sustainable development.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 31 July 2025
ISBN: 978-2-38476-452-5
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-452-5_69 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Jiaqiao Zhao
AU  - Zaharuzaman Jamaluddin
AU  - Latifah Abd Latib
PY  - 2025
DA  - 2025/07/31
TI  - Innovation Drive and Training Empowerment: Research on the Path of Ability Improvement in Radio and Television Industry in the New Media Era
BT  - Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)
PB  - Atlantis Press
SP  - 546
EP  - 551
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-452-5_69
DO  - 10.2991/978-2-38476-452-5_69
ID  - Zhao2025
ER  -

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