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201413 articles
Proceedings Article
Live Streaming Commerce: A Review and Prospects
Yaoyuan Fu
2016 has been called “the first year of live streaming” in China, and since then the live streaming industry has seen a blowout growth. The mode of “webcast + e-commerce” is a breakthrough to the traditional e-commerce model, and it is also an important monetization path for webcast. Live streaming commerce...
Proceedings Article
Local Mean Decomposition Combined with SVD and Application in Telemetry Vibration Signal Processing
Zhenxing LI, Weixiao DAI
To suppress the noise effect on the performance of local mean decomposition (LMD) in signal processing, a new method combined with singular value decomposition (SVD) denosing was proposed in this work. SVD is applied to denoise the observed signal, and then the signal decompose to series product functions...
Proceedings Article
A Comparative Study of Shadow Education Policies in Elementary Education in China, the United States and South Korea
Letong Wang
In recent years, China’s shadow education market has been expanding. Due to the continuous expansion of the shadow education market in various countries, research on shadow education is very popular in the world. Through the research, it is found that in addition to China, the United States and South...
Proceedings Article
An Analysis of the Influence of Home Education on the Values of Chinese College Students from the Perspective of New Media
Yuqi Zhang, Yang Liu, Shuang Lìu
Teaching college students to establish correct values adapts to the needs of society, and family education plays an important role in establishing positive values for college students. Nowadays, the emergence of new media has provided more resources for contemporary family education, but also brought...
Proceedings Article
Euphemism in the September 2022 Edition of Kompas Daily and Its Implementation as Indonesian Language Teaching Materials in High Schools
Zora Meilina Kartikasari, Markhamah, Atiqa Sabardila, Agus Budi Wahyudi
The purpose of this study is to describe the form of euphemism in the editorial of the September 2022 edition of Kompas Daily and its implementation as Indonesian language teaching materials in high schools. This research employed both descriptive and qualitative methods. Data collection techniques included...
Proceedings Article
How Do Different Education Levels of Couples Affect Marriage?
Wenhao Zhang
In the real world, the number of couples with different levels of education is on the rise, so it is important to look at the consequences on marriage. To do the research, the tool we use is Stata. We set two regression lines: the first one tests the correlation between divorce, separation, and couples...
Proceedings Article
Xi Jinping’s Party Development Ideology and Its Enlightment on Party Development in Public Hospitals
Rujun Cai
In face of the pandemic, Party development in public hospitals has become increasingly important. The Party Central Committee has always attached importance to Party development in public hospitals, and President Xi Jinping has given instructions on the Party building in public hospitals and the ideological...
Proceedings Article
Improved K-means Algorithm Based on the Clustering Reliability Analysis
Hong Zhang, Hong Yu, Ying Li, Baofang Hu
Clustering analysis is the basic of data mining, and K-means algorithm is the simplest clustering algorithm. However, traditional K-means algorithm has many defects-instable K value determinations, non-universal applicable SSE etc. Consequently, we introduced an improved K-means algorithm basing on the...
Proceedings Article
Analysis of the Impact of Strategic Alliances on Relations with Stakeholders
A A Gresko, E N Likhosherst, K S Solodukhin
The paper proposes a fuzzy model for the choice of strategies for interaction with stakeholders of an organization, participating in a strategic alliance. It is assumed that the entry of an organization into a strategic alliance leads to changes in its relationship with stakeholders. This, in turn, leads...
Proceedings Article
Analyzing Factors of Users Click Behavior on Ads Based on Logistic Regression and Machine Learning
Sitong Zhou
With the development of digital marketing, e-commerce industry is gradually increasing the market share it occupies, so one of the most concerned things for e-commerce platform is the users’ behavior of clicking online advertising. High clicks indicates that users have greater possibilities to buy products....
Proceedings Article
Heterogeneous Data Exchange Technology Based on XML
Jia-hua Zhao
Database technology is of great variety, structure diversity, solving data integration and exchanges sharing of the heterogeneous database system have became the important problem in all fields. Because of XML is the very important data exchange technology to realize data exchange and transmission ability,...
Proceedings Article
Asset Allocation Strategy Based on Inflation Expectation Economic Cycle
Yifu Chen
Economy is periodically. In different period of economic, different kinds of asset (stock, bonds, commodities, gold) met different situation. How to divide and identify economic cycle [1,2] accurately that is very important to make an investment strategy and asset allocation [3]. The traditional way...
Proceedings Article
Noun Phrase Complexity in Independent and Source-Based Writing
A Case Study of Chinese EFL Students
Yao Peng, Xilin Liu
A growing body of scholars have explored noun phrase complexity according to the hypothesized noun modifier development sequence of Biber et al. (2011). Nevertheless, few researchers have investigated how this linguistic variable vary in different writing types. In response, the study has compared the...
Proceedings Article
LSTM-based Stock Prediction Modeling and Analysis
Ruobing Zhang
The stock market plays an important role in the economy of a country in terms of spending and investment. Predicting stock prices has been a difficult task for many researchers and analysts. Research in recent years has shown that Long Short-Term Memory (LSTM) network models perform well in stock price...
Proceedings Article
The Experience of Students Of State University Of Malang (Um) On The Sipejar Mobile Application Using The Usability Testing Method
Nur Eva, Farras Huwaidi Ar-Robbaniy, Henry Praherdhiono, Eka Pramono
The Covid-19 pandemic has made students of the State University of Malang (UM) learn using digital media. The mandatory digital media used is the SIPEJAR MOBILE learning application. State University of Malang (UM) is among the best universities in the implementation of online learning according to the...
Proceedings Article
Multiple giant clusters in percolation of random networks
Yang Zhang, Binghui Guo, Zhiming Zheng
Classical percolation processes on random networks always have only one giant cluster after the transition. Recently, percolation with multiple giant clusters has been observed and attracted much attention. In this paper, we show three simple but different models which would lead to multiple giant clusters....
Proceedings Article
Research and Practice of Differential Classroom
Teaching Mode of Marketing Courses
Li Chunhui
In the network age, classroom is still the main way and place for students to learn knowledge and the main battlefield of education. The investigation found that there are many bad phenomena in the current classroom. In view of these phenomena, the differential classroom teaching mode of “taking students...
Proceedings Article
Research on Pricing Strategies of Chinese E-Business Platforms Based on Game Theory
Tianyi Chang, Ying Guo
E-Business platforms have developed rapidly in recent years, providing consumers and enterprises with a virtual trading environment, greatly facilitating people’s consumption behavior and reducing transaction costs. And this flexible trading method also provides a variety of possibilities for commodity...
Proceedings Article
Whether We Live in a Society Without Opposition? Observation and Reflection on Social Media Based on Frankfurt School Theory
Zhisen Sun
Frankfurt school is the most important school of cultural critical theory since the 20th century. It is deeply influenced by Marxism, but it shows different research orientations and understanding of the real society. This paper combs and summarizes the views of the three most influential thinkers of...
Proceedings Article
Relationship between Corporate Governance and Organizational Structure under the Background of Intelligence
Peng Wang, Tianyu Liu, Jiayu Song
In the development process of modern enterprises, corporate governance provides a corresponding institutional framework system for them. Enterprise strategy refers to the various strategic deployments formulated according to the connection between various parts in order to achieve enterprise goals in...
Proceedings Article
Analyzing Budget Planning and Realization in the Regional Development Agency of West Sulawesi
Ermayanti Ermayanti, Aini Indrijawati, Andi Ratna Sari Dewi
Budget planning constitutes the initial phase in the execution of governmental activities. Budget planning functions as a tool for evaluating and monitoring governmental efficacy to attain the established vision and objectives. This study aims to examine the budget planning process at the West Sulawesi...
Proceedings Article
The Application of Satir's Iceberg Theory in Family Therapy: Evidence from the film text, dialogue and Evelyn's Characteristic in Everything Everywhere All at Once as an example
Ziru Xian, Xiaoying Huang, Xiao Cheng
This research aims to delve into the typical Chinese family structure and parenting approaches by analyzing the behavior of main character Evelyn and the dialogue between characters in the film Everything Everywhere All at Once. Evelyn is a Chinese woman who immigrated into American with her husband...
Proceedings Article
A New Method of Multi-Scale Receptive Fields Learning
Shaorong Feng
Deep learning architecture has been applied in computer vision to learn features in an unsupervised manner. Thousands of features can be achieved in such manner. Furthermore, in some modified architectures, multi-scale features which contain middle layer features and output layer features, can connect...
Proceedings Article
Research on the Joint Detection of TD-SCDMA
Haiyang Fu, Qun Wang, Xiangdong Jia, Kai Liu
Joint detection (JD) is a core technology of TD-SCDMA system. Only many mathematical models of JD have been proposed and discussed in many references, but there is no a physical model of JD for application. So the concept of JD is not clear. The concept of JD is made clearer by its principle and algorithm...
Proceedings Article
Logistics Transfer to Marketing Activity Outsourcing: Setting Project Objectives Through Key Performance Indicators
O S Kraynova
The article presents project task of outsourcing merchandising as a marketing activity of a customer enterprise within the framework of a logistics system. Based on the analysis of working scenarios and comparison of existing schemes for services provision by full-time employees under conditions of staff...
Proceedings Article
Content of Communicative Character Education Values in Elementary School Student Books
Zhahwa Indah Sarworini, Sutama
The general purpose of this study is to determine the value of communicative character education in the book of elementary school students in grade 2 theme 1 subtheme 1 living in harmony. The purpose of research in this article is twofold, namely 1) describing the content of the value of communicative...
Proceedings Article
Roles of Non-governmental Organizations in Education Development of Low-income Families in Rural Area of China
Shiqi Sun
Education is the top issue of a country. The Chinese government has been focusing on developing education of low-income families in rural area recent year and has been achieved achievement. Non-governmental Organization (NGO) is active in areas like education, medical, public policy, environment, etc....
Proceedings Article
Suggestion on Chinese High Education Reform Based on the Comparison of Education Philosophy Between China and America
Huijie Wang
High school education serves as a bridge between compulsory and higher education. High school education reflects the quality of national education and affects a country’s overall economic strength and educational progress. As the campus environment is covered by exam-orientation, the utilitarianism and...
Proceedings Article
The Economic Impacts of COVID-19 Pandemic on the U.S. Industries
Qingzhi Li, Siqi Jia, Yitong Chen, Feier Yang
Since the first U.S. case was reported on January 21, 2020, many American industries have been heavily affected from an economic perspective. This paper primarily gives a literature review on the negative impact of the COVID-19 pandemic on US industries with the help of historical data. To be more specific,...
Proceedings Article
Design andImplementation of Enterprise the Reimbursement Management System Based on SSH Architecture
Guijun Liu, Chunshan Yang
It is based on c/s and b/s mode for traditional enterprise claims management system, system level architecture is unclear, invasive, and reusability lower defects, and increases the workload and complexity of management. In view of this, uses the MVC pattern and the SSH technology, build tiered architecture,...
Proceedings Article
Equity Capital Maintenance as the Cash Flow Net Assets of an Organisation for a More Accurate Assessment of Its Financial Sustainability
O G Zhitlukhin, AE Jafarova
The article considers the problem of the creation of an equity capital in an organisation as a net asset, and the influence of financial tools and unfunded items on it. A number of items are identified that are included in stock capital and connected with financial instruments and re-evaluation of capital...
Proceedings Article
Could Investment Portfolio Ameliorate the Investment Risk and Return Under Covid-19 in the US Pharmaceuticals Industry?
Fuqing He, Haojin Liang, Ziyao Yuan
To relieve the huge blow to the economy caused by the COVID-19 pandemic, this article is to verify that investment portfolio is an efficient method when investing in the US pharmaceuticals industry by utilizing daily stock prices of 4 out of the top 10 US pharmaceutical companies and treasury bill during...
Proceedings Article
Gender Inequality in China’s Preschool Education
Xinyue Lu
The study of gender inequality and gender stereotypes in kindergarten teaching and environment layout is helpful to preschool education practitioners to change their gender concepts and teaching methods, which is beneficial for children to form inclusive gender concepts and correct gender cognition....
Proceedings Article
From Four Dimension’s FoMO: A Phenomenological Study of the Role of Social Networking in New Students
Nadia Khairinia, Azam Kapindo Tarigan, Rafly Fauzi Chadrayana
In social networks, millions of people can share information about interests and especially share photos and videos, create blogs and send messages, and can build conversations in person. Researchers later linked addiction to social networking with Fear of Missing Out. This study aims to understand the...
Proceedings Article
The Role of Sipemimpin in Improving Public Works Physical and Financial Reporting Quality
Ashmad Patiju
This study aims to analyse the effect of the implementation of the Infrastructure Development Monitoring and Control System (Sipemimpin) on the quality of physical and financial reports of the Public Works and Spatial Planning Office. The utilisation of the Infrastructure Development Monitoring and Control...
Proceedings Article
The Storage Protection of Block Device in Android
Zhao-Wei Wang, Quan-Xin Zhang, Lei Long, Zi-Jing Cheng, Yu-An Tan
Data protection technology based on operation redirection has not been implemented in Android operating system. To achieve the goal of operation redirection, the research of Android storage subsystem needs to be done. By modifying the block device driver and rebuilding the kernel, all block device I/O...
Proceedings Article
Adaptive Driving Speed Guiding to Avoid Red Traffic Lights
Lushen Cai, Guobao Ning
This paper proposed an Adaptive Driving Speed Guiding (ADSG) concept, which can assist drivers to avoid red traffic lights and thus improve the driving efficiency. The functional workflow of ADSG is defined and a smartphone based system composition is designed. In order to figure out a legal, feasible...
Proceedings Article
Perceptions of Universitas Muhammadiyah Surakarta Students Towards Online Learning After Covid-19 Pandemic
Zahwana Handa Ardiawati, Harsono
The aim of this research is to describe how Universitas Muhammadiyah Surakarta students perception about online learning. A quantitative descriptive analytic approach is used in this study. An 18-item questionnaire survey with four variables was employed in the investigation. 80 Accounting Education...
Proceedings Article
Associations between Parents’ Workplace Interpersonal Relationships and Adolescent Interpersonal Sensitivity: The Mediating Role of Parenting Style
Muyun Li
The current study collected data from 289 Chinese families and investigated the associations between parents’ interpersonal relationships at work, parenting style, and interpersonal sensitivity (IS). Students were involved in assessing their self-reported IS and perceived parenting style, where parents’...
Proceedings Article
Contrasting and Analyzing Machine and Human Translation: A Case Study on Red Sorghum
Manxin Lan, Linshan Zhao
The quality of machine translation is an important part in machine language competence. Currently, there are still many differences between machine translation and human translation. The quality of machine translation still could not reach the quality of human translation. We take a Chinese literary...
Proceedings Article
Why Luckin Coffee Survived After Its Scandal?
A SWOT Analysis with Starbucks as a Comparison
Zhaoyuan Gu, Boyang Qi, Yirui Zhao
Because the per capita consumption of coffee in China is far lower than that in western countries. The market potential is very large, and there is a market vacancy between high-end coffee brands and low-end coffee brands. Luckin Coffee decided to build a cost-effective intermediate coffee brand in China....
Proceedings Article
The Effect of Different Paternal Parenting Styles have on Daughter’s Gender Identity and Gender Role Attitudes Formation
Biwen Tu
In this study, we investigated the effect of paternal parenting on daughter’s gender identity formation and development applying qualitative interview. For the 16 female participants, we found a positive correlation between paternal parenting autonomy and daughters’ gender identity and bio-sex inconsistency...
Proceedings Article
Design of a Wireless Sensor Network node based on STM32
Yu-jia SUN, Xiao-ming WANG, Fang-xiu JIA, Ji-yan YU
The characteristics and the design factors of wireless sensor network node are talked in this article. According to the design factors of wireless sensor network, this article will mainly point out the design of wireless sensor nodes based a Cortex-M3 Microcontroller STM32F103RE chip. And the wireless...
Proceedings Article
Initiatives for Promotion of Public Non-Financial Reporting Based on the Concept of Sustainable Development to the Business Community of Russia
T N Popova, Yu K Dyachenko, A V Brizitskaya, E S Denisova
In present paper the problem of attitude of business consciousness of the International and Russian business communities in the field of the public non-financial reporting are studied. The foreign business community follows the basic principles and goals of the sustainable development, publishing a non-financial...
Proceedings Article
Macro Regulation and Fluctuation of Cryptocurrency Market: Evidence from China
Man Luo
As a new developing financial market, cryptocurrency market is deeply concerned by investors and governments all over the world. However, due to its price instability, encryption and decentralization, the supervision of cryptocurrency has become a difficulty in the development of today’s financial market....
Proceedings Article
Innovation of Online Teaching Mode of “Introduction to Airworthiness” Based on “Three Steps”
Jihui XU, Wenjie TIAN, Guoqiang YUAN
This paper analyzes the research status of online teaching, especially the demand for offline teaching in the context of epidemic situation. According to the teaching practice of “Introduction to Airworthiness”, the reform and practice of “three progressive” teaching mode of “before class, during class...
Proceedings Article
Analysis of China’s REITs Factors and Development Suggestions
Kai Wang
Recently, China has launched an infrastructure sector of real estate investment trusts (REITs) pilot related work in developed areas of China. China has great potential in REITs in terms of future market size. This paper aims to explore the limited factors for China to develop REITs by focusing on internal...
Proceedings Article
Value and Method: the Application of Blockchain Technology in the Field of Criminal Evidence
Ying Zang, Siyou Li, Yuchao Lou, Shanshan Liu
In the era of data, applying blockchain technology to electronic data storage has become an important judicial practice. However, it appears more in civil and administrative scenes, and the use in criminal activities remains in its infancy. The introduction of this technology into the field of criminal...
Proceedings Article
Small shortwave whip antenna broadband research
Li Yin, Zhi-Gang Zhang, Jin-Peng Zhu
It is designed a pair of 5 m whip antenna for antenna arrays, the integrated use of a centralized method of loading and top loading, which is reducing the sensitivity of the antenna impedance versus frequency and using the moment method and genetic algorithm to load the network number so that the location...
Proceedings Article
Circuit design and system error analysis based on MR / GPS combination measuring projectile roll angle
Peng CAO, Xiao-ming WANG, Fang-xiu JIA, You-long WU
In the control process of trajectory correction projectile, a real-time accurate measurement of projectile roll angle information is required. Geomagnetic and GPS measurement principle is applied for the establishment of the projectile measured roll angle combinations mathematical calculation model,...