Proceedings of the 2025 4th International Conference on Educational Innovation and Multimedia Technology (EIMT 2025)

The Impact of Anime Preferences on creativity of Primary School Students: Mediating Role of Creative Self-efficacy

Authors
Chunwei Wu1, 2, Ting Tao1, 2, *, Rui Zhang3
1Institute of Psychology, Chinese Academy of Sciences, Beijing, 100101, China
2Department of Psychology, University of Chinese Academy of Sciences, Beijing, 100049, China
3Zigong Hengchuan Experimental School, Sichuan Province, Zigong, 643200, China
*Corresponding author. Email: taot@psych.ac.cn
Corresponding Author
Ting Tao
Available Online 15 June 2025.
DOI
10.2991/978-94-6463-750-2_50How to use a DOI?
Keywords
Chinese Anime; Anime Preference; Creativity; Creative Self-efficacy
Abstract

Objective: Under the backdrop of the rapid development of China’s anime industry, this study examines the impact of anime preference on primary school students’ creativity and the mediating role of creative self-efficacy. Methods: A random sampling method was selected to survey 1,087 students form a primary school in Sichuan Province using the Williams Creativity Scale, Biographical Inventory of Creative Behaviors, Alternate Uses Task, Student Creative Self-efficacy Scale and Anime Preference Questionnaire. A total of 772 valid questionnaires were collected and statistical analysis was conducted on the relevant data. Result: Preferences for different anime cultures (e.g., Japanese anime, Chinese anime) showed significant positive correlations with all three dimensions of primary school students’ creativity (trait, behavior, and thinking). Creative self-efficacy played a fully mediating role between preferences for Japanese anime and all three dimensions of creativity. In contrast, for preferences for Chinese anime, it exhibited a partially mediating role in the relationship with creative traits and, while serving as a full mediator in the connection with creative behaviors and creative thinking. Conclusion: Anime preference positively influences the development of creativity in primary school students and enhances children's creative growth through the improvement of creative self-efficacy. Anime culture functions as a hidden curriculum for fostering creativity in adolescents.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Educational Innovation and Multimedia Technology (EIMT 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
15 June 2025
ISBN
978-94-6463-750-2
ISSN
2667-128X
DOI
10.2991/978-94-6463-750-2_50How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Chunwei Wu
AU  - Ting Tao
AU  - Rui Zhang
PY  - 2025
DA  - 2025/06/15
TI  - The Impact of Anime Preferences on creativity of Primary School Students: Mediating Role of Creative Self-efficacy
BT  - Proceedings of the 2025 4th International Conference on Educational Innovation and Multimedia Technology (EIMT 2025)
PB  - Atlantis Press
SP  - 521
EP  - 531
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-750-2_50
DO  - 10.2991/978-94-6463-750-2_50
ID  - Wu2025
ER  -