Proceedings of the E-Learning and Smart Engineering Systems (ELSES 2024)

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Business English Education: Unleashing the Power of AI (The case study of teachers of business English in EST and ENCG Oujda)

Authors
Rhada Chit1, *, Nassira Houat2
1Communication, Education, Digital Usage and Creativity Laboratory, Faculty of Letters and Human Sciences, Mohammed 1 University, Oujda, Morocco
2National School of Commerce and Management, Mohammed 1 University, Oujda, Morocco
*Corresponding author. Email: rhada.chit@ump.ac.ma
Corresponding Author
Rhada Chit
Available Online 20 June 2025.
DOI
10.2991/978-2-38476-408-2_11How to use a DOI?
Keywords
Business English; Artificial Intelligence; innovation; technology; revolution
Abstract

In today’s globalized world, proficiency in English has become a perquisite for success in the business world. Organizations strive to equip their employees with the necessary language skills to excel in their jobs. Business English education serves this end, as it aims at instructing the learners on the fundamental business-related knowledge, vocabulary, and skills to integrate business. Practitioners of business English must be up to date and continuously look for the latest and most innovative methodologies and teaching strategies to implement them in their teaching practices as well as to keep up and stay in tune with the fast pace of the pedagogical advancement in the educational arena. The integration of Artificial Intelligence in teaching stands as a prime example that should not be overlooked. This article explores the integration of AI in business English education in Morocco and investigates the prospects of this strategy as well as the perception of BE practitioners towards it. 10 teachers of business English took part in this study by filling a questionnaire. The results show that participants has a positive attitude towards integrating AI in their teaching practices and they are ready to teach the subject using AI tools and platforms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the E-Learning and Smart Engineering Systems (ELSES 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
20 June 2025
ISBN
978-2-38476-408-2
ISSN
2667-128X
DOI
10.2991/978-2-38476-408-2_11How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rhada Chit
AU  - Nassira Houat
PY  - 2025
DA  - 2025/06/20
TI  - Business English Education: Unleashing the Power of AI (The case study of teachers of business English in EST and ENCG Oujda)
BT  - Proceedings of the E-Learning and Smart Engineering Systems (ELSES 2024)
PB  - Atlantis Press
SP  - 131
EP  - 145
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-2-38476-408-2_11
DO  - 10.2991/978-2-38476-408-2_11
ID  - Chit2025
ER  -