Influence Mechanism of University Faculty’s Willingness to Commercialize Scientific Research Achievements under Organized Research: A Structural Equation Modeling-Based Computational Analysis of Universities in Liaoning Province

DOI

10.2991/978-2-38476-628-4_17How to use a DOI?

Keywords

Organized scientific research; Theory of Planned Behavior; Transformation of scientific and technological achievements; University faculty; Liaoning Province

Abstract

The long-standing low conversion rate of scientific and technological achievements in Chinese universities has become a key bottleneck restricting the implementation of the innovation-driven development strategy. Based on the framework of the Theory of Planned Behavior (TPB), this study embeds the four dimensions of organized scientific research—strategic orientation, resource integration, collaborative research tackling key problems, and achievement transformation orientation—to construct a structural equation computational model for university faculty’s transformation intention. Adopting an explanatory sequential mixed research design, 800 questionnaires were distributed through stratified random sampling in universities of Liaoning Province, with 442 valid responses recovered. Structural equation modeling (SEM) was employed for parameter estimation and goodness-of-fit testing. Empirical results show that policy incentives, organizational support, market orientation, and individual capability all have significant positive effects on transformation intention (β=0.148–0.189); perceived value and perceived ease of use play significant partial mediating roles; the four dimensions of organized scientific research significantly enhance core path effects (β=0.091–0.126). The explanatory power of the computational model for transformation intention reaches R²=0.56. The structural equation computational model constructed in this study incorporates organized scientific research into the TPB computational framework for the first time, filling the theoretical gap in relevant research in Northeast China.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuxin Zhao
AU  - Qian Wang
AU  - Bin Sun
PY  - 2026
DA  - 2026/10/30
TI  - Influence Mechanism of University Faculty’s Willingness to Commercialize Scientific Research Achievements under Organized Research: A Structural Equation Modeling-Based Computational Analysis of Universities in Liaoning Province
BT  - Proceedings of the 2026 2nd International Conference on Education Research and Training Technologies (ERTT 2026)
PB  - Atlantis Press
SP  - 154
EP  - 165
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-628-4_17
DO  - 10.2991/978-2-38476-628-4_17
ID  - Zhao2026
ER  -