A Study on the Strategic Differentiation of New Engineering Specialties Established in Applied Undergraduate Colleges During the AI Era

DOI

10.2991/978-2-38476-384-9_2How to use a DOI?

Keywords

New Engineering; Applied Undergraduate Education; Artificial Intelligence; Specialty Differentiation; Strategy

Abstract

The onset of the artificial intelligence (AI) era has brought about significant challenges and opportunities for the transformation and enhancement of traditional engineering education. This study delves into the imperative and strategic approaches for differentiated development in the establishment of new engineering disciplines within applied undergraduate colleges. The research begins with an exploration of the essence and unique attributes of new engineering education, examining the impact of AI and then scrutinizing the prevalent homogenization within new engineering programs globally. Utilizing differentiation theory, the paper proposes a suite of strategies aimed at distinguishing specialty profiles, innovating curriculum structures, diversifying teaching methods, and fortifying practical teaching components. These strategies are designed to align educational offerings closely with industry demands and to nurture a new generation of engineers with both innovative and practical capabilities. The paper concludes with case studies that illustrate the successful experiences and practices of leading institutions, offering insights for other colleges. This work not only offers theoretical insights and practical recommendations for the new engineering discipline establishment in applied undergraduate colleges but also contributes to broader educational reform and the innovation of talent cultivation models.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ying Li
AU  - Yue Fan
AU  - Xinling Dong
PY  - 2025
DA  - 2025/04/03
TI  - A Study on the Strategic Differentiation of New Engineering Specialties Established in Applied Undergraduate Colleges During the AI Era
BT  - Proceedings of the 2024 3rd International Conference on Educational Science and Social Culture (ESSC 2024)
PB  - Atlantis Press
SP  - 7
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-384-9_2
DO  - 10.2991/978-2-38476-384-9_2
ID  - Li2025
ER  -