Proceedings of the 2024 3rd International Conference on Educational Science and Social Culture (ESSC 2024)

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Research on Network Heatiness of Jiangxi 5A Scenic Spots Based on Baidu Index

Authors
Weiyi Zhou1, Kai Li1, *, Qichao Zhang1
1Kunming University, Kunming, Yunnan, China
*Corresponding author. Email: likai@kmu.edu.cn
Corresponding Author
Kai Li
Available Online 3 April 2025.
DOI
10.2991/978-2-38476-384-9_73How to use a DOI?
Keywords
Network Heatiness; Jiangxi; 5A scenic spot
Abstract

In order to explore the reasons for the formation of the differences in network heat among 5A scenic spots in Jiangxi, as well as the construction path of facilities and services in Jiangxi scenic spots, this paper first collates the relevant literature, grasps the methodology and direction of scholars’ research on the combination of network heat with tourism, and analyzes and compares the network heat of 5A scenic spots in Jiangxi based on Baidu Index’s big data keyword search. Through the 2018–2022 network heat change trend, combined with Jiangxi 5A scenic area’s geographical, transportation and seasonal factors, it was found that the scenic area close to the provinces with high economic development level and the 5A scenic area that makes full use of the scenic seasonality for media publicity has a higher scenic heat than other 5A scenic areas. The conclusions drawn from the study provide suggestions for the development of Jiangxi scenic spots in the new media era.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 3rd International Conference on Educational Science and Social Culture (ESSC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 April 2025
ISBN
978-2-38476-384-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-384-9_73How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Weiyi Zhou
AU  - Kai Li
AU  - Qichao Zhang
PY  - 2025
DA  - 2025/04/03
TI  - Research on Network Heatiness of Jiangxi 5A Scenic Spots Based on Baidu Index
BT  - Proceedings of the 2024 3rd International Conference on Educational Science and Social Culture (ESSC 2024)
PB  - Atlantis Press
SP  - 636
EP  - 643
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-384-9_73
DO  - 10.2991/978-2-38476-384-9_73
ID  - Zhou2025
ER  -