The Reshaping of Brand Advertising Strategies in the Era of Social Media Communication Transformation

DOI

10.2991/978-2-38476-553-9_11How to use a DOI?

Keywords

Social media; Brand advertising; Mode of transmission; Strategy reshaping

Abstract

With the continuous development of social media, it has also had some impact on the content and communication methods of brand advertising. This paper explores the rise of social media and its transformative influence on brand advertising strategies. Through an extensive review of relevant literature and in-depth case studies, it investigates the evolving mechanisms of social media information dissemination and the corresponding shifts in brand advertising across different stages of development, and delineates the transformation trajectory of brand advertising communication strategies. At the same time, the challenges and future development trends of brand advertising in the era of social media are discussed, with the aim of providing theoretical foundations and strategic recommendations to guide brand advertising practices within the evolving social media landscape. Accordingly, this is expected to facilitate the rational use of data by brands, enable more accurate marketing strategy positioning, and strengthen the connection between brands and consumers within the increasingly sophisticated social media environment.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yuwei Wang
PY  - 2026
DA  - 2026/03/25
TI  - The Reshaping of Brand Advertising Strategies in the Era of Social Media Communication Transformation
BT  - Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)
PB  - Atlantis Press
SP  - 85
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-553-9_11
DO  - 10.2991/978-2-38476-553-9_11
ID  - Wang2026
ER  -