Proceedings of the 2025 International Conference on Educational Technology and Management Information Systems (ETMIS 2025)

<Previous Article In Volume
Next Article In Volume>

How Blended Learning Reshapes the Value Chain of Knowledge Payment in China

Authors
Sujun Xie1, *, Tianlu He2, Wenhao Mo3
1Doctoral Candidate, Faculty of Humanities and Social Sciences, Macao Polytechnic University, Macao, China
2Lecturer, Guangdong Eco-Engineering Polytechnic, Guangzhou, China
3Master, School of Art and Design, Guangdong University of Finance and Economics, Guangzhou, China
*Corresponding author. Email: 493641297@qq.com
Corresponding Author
Sujun Xie
Available Online 23 April 2026.
DOI
10.2991/978-94-6239-630-2_32How to use a DOI?
Keywords
Blended Learning; Knowledge Payment; Value Chain Reshaping; Digital Education
Abstract

Based on the value chain theory, this paper explores how the blended learning model reconstructs the value creation logic of China’s knowledge payment industry. Through a multi-case study, this paper finds that blended learning, through the in-depth coupling of online and offline links, breaks the traditional linear value chain of knowledge payment centered on content delivery, and constructs a circular value network centered on learning outcomes and user relationships. This reshaping is reflected in three aspects: 1) the upgrading of value activities, extending from content production to learning path design, practical support and community operation; 2) the transformation of value capture mechanism, shifting from one-time content sales to outcome-based service subscriptions and ecological income; 3) the restructuring of value distribution, promoting the transformation of creators into “comprehensive learning service providers” and spawning new roles such as offline space operators and learning coaches. The research reveals the trend of “servitization” and “ecologization” of digital education, and provides a theoretical reference for the quality improvement, efficiency enhancement and sustainable development of China’s knowledge payment industry.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 International Conference on Educational Technology and Management Information Systems (ETMIS 2025)
Series
Advances in Computer Science Research
Publication Date
23 April 2026
ISBN
978-94-6239-630-2
ISSN
2352-538X
DOI
10.2991/978-94-6239-630-2_32How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sujun Xie
AU  - Tianlu He
AU  - Wenhao Mo
PY  - 2026
DA  - 2026/04/23
TI  - How Blended Learning Reshapes the Value Chain of Knowledge Payment in China
BT  - Proceedings of the 2025 International Conference on Educational Technology and Management Information Systems (ETMIS 2025)
PB  - Atlantis Press
SP  - 323
EP  - 333
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-630-2_32
DO  - 10.2991/978-94-6239-630-2_32
ID  - Xie2026
ER  -