Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

<Previous Article In Volume
Next Article In Volume>

The Impact of High-Box-Office Film Events on Stock Returns of A-Share Film Industry Companies

Authors
Yanbin Mo1, *
1Faculty of Business Administration, University of Macau, Macau, China
*Corresponding author. Email: bc21016@um.edu.mo
Corresponding Author
Yanbin Mo
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_131How to use a DOI?
Keywords
Abnormal Stock Returns; Stock Price Fluctuations; Movie Box Office
Abstract

This paper takes Nezha: The Demon Child’s Sea Chaos, China's first animated film to break the 10 billion box office, as the research object, aiming to further reveal the impact of market events of leading film and television IPs on the stock price fluctuations of related listed companies. By constructing an event analysis model, this paper systematically analyzes the market reaction characteristics during the event window of box office breakthroughs. The empirical results show that high-grossing movie events can significantly increase the market attention of related listed companies in the short term and trigger positive abnormal fluctuations in stock prices, but this impact effect will gradually decay as market sentiment cools down. This study provides a quantitative basis for the investment evaluation of major film and television events in the Chinese environment, helping investors to view the investment value of hot film and television events more rationally, and at the same time provides a realistic reference for film and television companies to evaluate the market expectations of key projects.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_131How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yanbin Mo
PY  - 2025
DA  - 2025/11/03
TI  - The Impact of High-Box-Office Film Events on Stock Returns of A-Share Film Industry Companies
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 1145
EP  - 1152
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_131
DO  - 10.2991/978-94-6463-874-5_131
ID  - Mo2025
ER  -