Research on the Impact of Parallel Contraction and Expansion Strategy on the Financial Performance of Fresh Food E-commerce Enterprises: A Case Study of Dingdong (Cayman) Ltd

DOI

10.2991/978-94-6463-874-5_73How to use a DOI?

Keywords

Contraction and expansion strategy; Fresh e-commerce industry; Dingdong (Cayman) Ltd

Abstract

With the rapid expansion of fresh e-commerce industry into the refined operation stage, the contradiction between “scale expansion” and “efficiency improvement” has become the core challenge of enterprise development. The existing research mostly focuses on a single strategy, but lacks discussion on the mechanism of strategy combination under resource constraints. This paper takes Dingdong (Cayman) Ltd as the research object and analyzes the impact of “parallel strategy of contraction and expansion” on the financial performance of enterprises based on the financial data of 2023-2025. The results show that by shrinking non-core regional business, deepening core market and optimizing supply chain, the strategy significantly improves the cost control ability and regional profitability, and promotes the transformation of enterprises from scale competition to value competition. Dingdong (Cayman) Ltd posted a net profit and gross profit margin improved in tandem with operational efficiency, financial data showed. This paper provides a practical path of strategic combination for the industry, enriches the theoretical research on the relationship between strategic choice and financial performance of fresh e-commerce, and has reference value for similar enterprises to optimize resource allocation and achieve sustainable profits.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mengyi Zou
PY  - 2025
DA  - 2025/11/03
TI  - Research on the Impact of Parallel Contraction and Expansion Strategy on the Financial Performance of Fresh Food E-commerce Enterprises: A Case Study of Dingdong (Cayman) Ltd
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 632
EP  - 641
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_73
DO  - 10.2991/978-94-6463-874-5_73
ID  - Zou2025
ER  -