Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Research on the Construction Strategy of Xiaomi Corporation’s Ecological Chain

Authors
Shudan Tan1, *
1School of Management, Guangdong Ocean University, Zhanjiang, Guangdong, 524088, China
*Corresponding author. Email: 11531422cc@stu.gdou.edu.cn
Corresponding Author
Shudan Tan
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_71How to use a DOI?
Keywords
Ecological chain; Internet of Things; Supply Chain; Synergy
Abstract

The With the upgrading of consumer demand and the increasing competition among enterprises, many companies have started to build ecological chains. Xiaomi’s ecological chain construction strategy provides a new paradigm for business model innovation theory. This article provides an in-depth analysis of Xiaomi’s ecological chain construction strategy and its effectiveness. Firstly, it examines the driving forces behind the formation of Xiaomi’s ecological chain and outlines the company’s ″investment + incubation″ model. Then, the study evaluates the strategy’s effectiveness from the perspectives of ecological collaboration, supply chain integration, and user stickiness. Through detailed case analysis, the article reveals how Xiaomi’s ecological chain fosters synergy among partner enterprises, enhances the interoperability and collaboration across smart devices within its Internet of Things (IoT) platform, and significantly increases user retention. The research results indicate that this model enhances the collaborative development of Xiaomi’s IoT platform, improves the efficiency of the ecological chain, and strengthens user stickiness. In the context of globalization, Xiaomi’s ecological chain construction provides valuable references for other enterprises.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_71How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shudan Tan
PY  - 2025
DA  - 2025/11/03
TI  - Research on the Construction Strategy of Xiaomi Corporation’s Ecological Chain
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 614
EP  - 622
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_71
DO  - 10.2991/978-94-6463-874-5_71
ID  - Tan2025
ER  -