Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Analysis on the Sales Growth from the Perspectives of Financial Data and ESG Performance: Case Study on Coca-Cola Consolidated, INC.

Authors
Tianyu Wang1, *
1Zibo Shiyan High School, Zibo, Shandong, China
*Corresponding author. Email: b10731014@office365.npust.edu.tw
Corresponding Author
Tianyu Wang
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_42How to use a DOI?
Keywords
Coca-Cola Company; Case Study; Financial Analysis; ESG
Abstract

With the change of people’s health awareness, consumers’ consumption preferences in beverages have been reshaped, so canned carbonated drinks, which are often considered unhealthy, are facing huge challenges. However, in this situation, Coca-Cola Consolidated, INC. still experienced sales growth in 2024. This is inseparable from the successful strategy of the company. This article is based on the 2024 annual report released by Coca-Cola, analyzing Coca-Cola’s financial data and its performance in ESG, attempting to find the secret to its success in fierce market competition. Moreover, combined with other research and industry reports, potential internal and external favorable factors were analyzed. Research has found that Coca-Cola is able to quickly adjust its products in response to market changes and actively participate in ESG activities. At the same time, it adopted reasonable financial strategies to maintain various financial index at an appropriate level, ensuring sufficient cash flow to expand its operations and continuously attracting investmen. These strategies can serve as a reference for other enterprises.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_42How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tianyu Wang
PY  - 2025
DA  - 2025/11/03
TI  - Analysis on the Sales Growth from the Perspectives of Financial Data and ESG Performance: Case Study on Coca-Cola Consolidated, INC.
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 343
EP  - 348
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_42
DO  - 10.2991/978-94-6463-874-5_42
ID  - Wang2025
ER  -