Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Problems and Countermeasures of Starbucks’ Development in China

Authors
Jiani Xu1, *
1School of Accounting, Shanghai University of International Business and Economics, Shanghai, China
*Corresponding author. Email: 22003139@suibe.edu.cn
Corresponding Author
Jiani Xu
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_106How to use a DOI?
Keywords
Starbucks; China; Problems; Countermeasures
Abstract

With the development of Chinese economy, people have more disposable income and tend to pursue higher material goals. As the beverage with unique flavor and social function, coffee has gradually become a significant part of modern life, thus leading to more consumption of coffee in China. With the rise of domestic brand, the competition of freshly ground coffee industry has been intensified. Based on this situation, the paper is intended to analyze three present problems in the development of China business for Starbucks that has been entered in China for 26 years. These challenges are the loss of market share, slow expansion into sinking markets and increasing operating expenses. Meanwhile, focusing on these three key points, there are three effective measures put forward including maintaining market share, accelerating the speed of expansion in sinking markets and reducing unnecessary operating expenses. Therefore, this paper can serve as a reference for companies similarly with global business, thus helping them better enter new markets.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_106How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiani Xu
PY  - 2025
DA  - 2025/11/03
TI  - Problems and Countermeasures of Starbucks’ Development in China
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 916
EP  - 921
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_106
DO  - 10.2991/978-94-6463-874-5_106
ID  - Xu2025
ER  -