Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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Strategies for Sales Channel Conflicts in the Era of Omni-channel Retailing and Future Outlook

Authors
Yuqiao Wan1, *
1School of Liberal Arts, Macau University of Science and Technology, Macau, 999078, China
*Corresponding author. Email: 1230028532@student.must.edu.mo
Corresponding Author
Yuqiao Wan
Available Online 3 November 2025.
DOI
10.2991/978-94-6463-874-5_116How to use a DOI?
Keywords
Omni-channel retail sales; channel conflict; inventory management; technology drives; consumer experience
Abstract

With the rapid development of the omni-channel retail model, enterprises are confronted with challenges such as cost, service and inventory conflicts when integrating online and offline channels. This article systematically analyzes the specific manifestations of channel conflicts in omni-channel retail: the imbalance in cost allocation between online and offline, service contradictions caused by differences in return and exchange policies, and resource waste resulting from the mismatch of inventory information. In response to these problems, three major solutions are proposed: optimizing resource integration and differentiated pricing through the benefit distribution system; Achieve service standardization and dynamic demand matching through channel collaborative planning; Apply intelligent technologies to promote real-time inventory sharing and the construction of flexible supply chains. Future outlook indicates that the deepening of technology-driven development, model innovation and the strengthening of consumer sovereignty will promote channel symbiosis and drive the sustainable development of the omni-channel retail industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 November 2025
ISBN
978-94-6463-874-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-874-5_116How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuqiao Wan
PY  - 2025
DA  - 2025/11/03
TI  - Strategies for Sales Channel Conflicts in the Era of Omni-channel Retailing and Future Outlook
BT  - Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
PB  - Atlantis Press
SP  - 1000
EP  - 1009
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-874-5_116
DO  - 10.2991/978-94-6463-874-5_116
ID  - Wan2025
ER  -