All of the articles in this proceedings volume have been presented at the [CEFM 2025] during [24th & 25th April 2025] in [location]. These articles have been peer reviewed by the members of the [Review Committee] and approved by the Editor-in-Chief, who affirms that this document is a truthful description...

This paper discusses the determinants of investor preferences and behavioural drivers in green bond investments using techniques of machine learning. From the 280 respondents, analysis of data has helped in identifying the major demo-graphic, behavioral, and sentiment-related factors influencing green...

The context of this study revolves around synthetic data generation within the realm of generative AI in the banking sector and its impact on operational efficiency, risk management, fraud detection, and regulatory compliance. Research based on Technology-Organization-Environment (TOE) methodologies...

Portfolio selection and optimization are crucial processes that determine how much capital to allocate to each chosen individual stock or sector. However, the portfolio risk is generally less than or equal to the total risk of all constituent stocks in the portfolio. Moreover, the Integration of Machine...

Behavioral biases are mostly extensively studied in the context of long-term investment decisions however their influence on short-term, high-frequency trading such as day trading has received only limited attention. This research seeks to bridge the gap by exploring the influence of cognitive biases...

This study examines the application of machine learning guided hedging strategies in index exchange-traded fund (ETF) investing, focusing on Indian retail investors. Using NIFTYBEES, the country’s first and most liquid ETF tracking the NIFTY 50 and volatility signals from India VIX, we evaluate whether...

The research examines the link between financial performance and sustainable practices reflected by ESG (Environmental, Social, and Governance) scores in select Indian companies. We employ a sample of thirty companies with the highest ESG scores from the Nifty 100 ESG index, and examine how their financial...

This study examines the short-term volatility spillovers and long-term integration between the NASDAQ, CSI 300, and Nifty 50 using EGARCH-X and Johansen Cointegration. The EGARCH-X model is used to analyze the asymmetries and event-driven shocks, while Cointegration tests assess persistent linkages across...

This study investigates the dynamic linkage between crude oil prices and renewable energy stock prices in India, while controlling for technological advancements and interest rates. The Vector Autoregressive (VAR) model for weekly data from 2018 to 2024 captures both short and long-run interactions....

This study aims to examine is to investigate how green perceived value mediates the connection between frugality and green purchase intention. 376 respondents in Kerala provided information using a standardized questionnaire. Data was gathered via snowball sampling, and partial least square structural...

The scientometric approach offers a comprehensive view of global trends in Virtual Reality (VR) research from 2022 to 2024. The rapid advancement of VR technologies and their applications in medicine, education, entertainment, and engineering has contributed to a significant growth in scholarly output....

The evolution of electronic payment systems, re-defining fraud detection, vendor profitability, and customer loyalty. This study examines how machine learning models improve profit maximization and customer segmentation in electronic payment systems. Based on a mixed-methods design, data were collected...

This study conducts a thorough examination of existing literature to explore the intersection of sensory marketing and artificial intelligence (AI), defining the overall research domain, identifying key themes, notable contributors, and developing trends. The study employs Biblioshiny from the Bibliometrix...

The Indian Handloom possess a rich cultural heritage and tradition with the distinguished skills being handed over through centuries. Geographical indications (GIs) are certificates, given to quality products with reputation and characteristics are attributed to its place of origin and are important...

Individual’s psychological ability to cope with a challenging situation is termed as the Psychological Capital (PLC). Its constituents are optimism, hope, self-efficacy, and resilience. PLC can aid in increasing the productivity and satisfaction of an individual. Entrepreneurial intention (ELI) is the...

The Small and Medium Enterprises (SMEs) industry in India is important in economic growth and offers a long-lasting livelihood to a good number of individuals. They are innovators, enhance regional growth, and give impetus to big industries by being suppliers and providers of services. The rise in challenges...

The present study examined how students from independent institutions perceive the integration of artificial intelligence (AI) into accounting education, considering their readiness to adopt emerging technologies. The Technological Acceptance Model (TAM) was employed to investigate how the perceived...

This paper proposes to investigate how technology readiness and AI usage contribute to shaping digital entrepreneurial self-efficacy and driving digital transformation. It evaluates 2 constructs of technology readiness. The study is cross sectional nature and collected 100 responses from MSME entrepreneurs....

This study assesses the factors affecting the intention to search for a part-time job among Vietnamese youth. The mediating role of Job-search Self-Efficacy is also investigated. The authors collected 399 responses from Vietnamese students actively seeking part-time jobs. This paper employed a quantitative...

Rising energy demand and environmental degradation have intensified the need for behaviour-based energy solutions. This study explores the impact of social marketing strategies on domestic energy-related behaviours. Focusing on conservation practices, safe electricity usage, and awareness of solar energy,...

By exploring the link between occupational stress and quiet quitting in Kerala’s private nursing sector, this study provides an original contribution to healthcare scholarship, with particular attention to the mediating role of job satisfaction. Data collected from 304 nurses were analysed using Partial...

The present study investigates the adoption of mindful consumption as a climate resilience strategy by people in Edakochi, Kerala, a coastal area that is often affected by tidal flooding. It focuses on behavioural adjustments that go beyond conventional infrastructure-based fixes. The four aspects of...