Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

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Innovative Entrepreneurship and Sustainability: The Inspiring Example of Interface

Authors
Soukaina Bendidi1, *, Kenza El Kadiri2, Mohamed Iazza3
1Doctoral Student Laboratory of Economic Sciences and Public Policy (LSEPP), FEG–Ibn Tofail, Kénitra, Morocco
2Professor Laboratory of Economic Sciences and Public Policy (LSEPP), FEG–Ibn Tofail University, Kénitra, Morocco
3(Doctoral Student) Research Laboratory in Organization Management, Business Law and Sustainable Development, Mohamed V University, FSJES Soussi, Rabat, Morocco
*Corresponding author. Email: Soukaina.bendidi@uit.ac.ma
Corresponding Author
Soukaina Bendidi
Available Online 17 November 2025.
DOI
10.2991/978-94-6463-892-9_16How to use a DOI?
Keywords
Innovation; Entrepreneurship; Sustainability; Innovation; Renewable Energy
Abstract

This article explores the crucial role of innovation-based entrepreneurship in promoting sustainability. It first defines innovative entrepreneurship as the creation of new solutions to unmet needs, and sustainability as the ability to meet present needs without compromising future generations.

The article then examines the links between innovation and sustainability, highlighting technological solutions such as renewable energy and precision agriculture, as well as circular economic models such as reuse and sharing economy. A notable case study is that of Interface, a carpet manufacturer who has adopted a circular economy model, illustrating how companies can commit to sustainability by reducing waste and using recycled materials.

Finally, the article addresses the challenges and opportunities of this entrepreneurship. Challenges include funding and regulations, while opportunities lie in the growing market for sustainable solutions and collaboration among stakeholders.

In conclusion, the article highlights that innovative entrepreneurship is essential to achieving sustainability goals, creating both economic value and a sustainable future.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 November 2025
ISBN
978-94-6463-892-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-892-9_16How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Soukaina Bendidi
AU  - Kenza El Kadiri
AU  - Mohamed Iazza
PY  - 2025
DA  - 2025/11/17
TI  - Innovative Entrepreneurship and Sustainability: The Inspiring Example of Interface
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 259
EP  - 272
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_16
DO  - 10.2991/978-94-6463-892-9_16
ID  - Bendidi2025
ER  -