Proceedings of the 1st International Conference on Business, Economic, and Social Sustainability (ICOBES 2025)

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Analysis of Self-Concept and Community on Compulsive Purchasing of Harley Davidson Products with Hedonistic Lifestyle as a Mediating Variable

Authors
Debriantika Debriantika1, *, Muinah Fadhilah1, Marhadi Marhadi2
1Master of Management, Sarjanawiyata Tamansiswa University, Yogyakarta, Indonesia
2Doctoral School of Economic and Regional Science, Hungarian University of Agriculture and Life Science, Gödöllő, Hungary
*Corresponding author. Email: debriantika@ustjogja.ac.id
Corresponding Author
Debriantika Debriantika
Available Online 15 April 2026.
DOI
10.2991/978-94-6239-626-5_18How to use a DOI?
Keywords
Harley Davidson; Hedonism; Self-Concept; Compulsive Buying
Abstract

This study examines how self-concept and community influence compulsive purchasing of Harley Davidson products, with hedonistic lifestyle acting as a mediating variable. A quantitative explanatory approach was used, involving 103 members of the Harley Owners Group (HOG) community, and the data were analyze using PLS-SEM. The results show that both self-concept and community significantly shape hedonistic lifestyle, which strongly predicts compulsive buying. Notably, community influence demonstrates a dual effect: it directly reduces compulsive purchasing but indirectly increases it through lifestyle factors a dynamic rarely explored in previous luxury consumption research. The study offers novelty by integrating psychological identity, community-driven social influence, and lifestyle mediation into a unified behavioral framework for luxury motorcycling. Practically, the findings provide guidance for brand managers and community organizers to design responsible engagement strategies that strengthen identity while minimizing excessive purchasing.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Business, Economic, and Social Sustainability (ICOBES 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
15 April 2026
ISBN
978-94-6239-626-5
ISSN
2352-5428
DOI
10.2991/978-94-6239-626-5_18How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Debriantika Debriantika
AU  - Muinah Fadhilah
AU  - Marhadi Marhadi
PY  - 2026
DA  - 2026/04/15
TI  - Analysis of Self-Concept and Community on Compulsive Purchasing of Harley Davidson Products with Hedonistic Lifestyle as a Mediating Variable
BT  - Proceedings of the 1st International Conference on Business, Economic, and Social Sustainability (ICOBES 2025)
PB  - Atlantis Press
SP  - 241
EP  - 254
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-626-5_18
DO  - 10.2991/978-94-6239-626-5_18
ID  - Debriantika2026
ER  -