Proceedings of the 10th International Conference on Science and Technology (ICST 2024)

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Designing an AI-Based Application Prototype for Finding Items Location in Supermarket Using Design Thinking Method and Human-Centered Design Approach

Authors
Rosita Meitha Surjani1, Markus Hartono1, *, Esti Dwi Rinawiyanti1, Eunike Putri Permatasari1, Angela Carla Viana Crisma1, Monica Natalia1, Aaron Jordan Christensen1
1Industrial Engineering Department Engineering Faculty, University of Surabaya, Jl. Raya Kalirungkut, Surabaya, 60293, Indonesia
*Corresponding author. Email: markus@staff.ubaya.ac.id
Corresponding Author
Markus Hartono
Available Online 1 July 2025.
DOI
10.2991/978-94-6463-772-4_29How to use a DOI?
Keywords
Design thinking; Human Centered Design; Supermarket; Artificial Intelligence
Abstract

This research aims to design a prototype application for enhancing shopping experience at supermarket using the integration of Design Thinking method, Human Centered Design approach and AI features. Through customer observations, primary difficulties were identified, such as the challenge of memorizing the location of items, difficulty in knowing the stock and available items, promotional products, direction to desired products. Design Thinking method has holistic approach that consists of 5 steps: empathize, define, ideate, prototype and testing, while Human-Centered Design places users as the primary focus. The presence of artificial intelligence (AI) technology is expected to provide additional convenience, including personalized item searches, notifications of special offers, and recommendations based on shopping experience. After prototyping, testing step was conducted using usability testing, the application has already fulfilled the customer needs, with high score of usability score in learnability, effciency, memorability, accuracy and satisfaction. The digital application is expected to fulfil customer needs, provide a better shopping experience, and overcome obstacles in finding items at supermarket.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th International Conference on Science and Technology (ICST 2024)
Series
Advances in Engineering Research
Publication Date
1 July 2025
ISBN
978-94-6463-772-4
ISSN
2352-5401
DOI
10.2991/978-94-6463-772-4_29How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rosita Meitha Surjani
AU  - Markus Hartono
AU  - Esti Dwi Rinawiyanti
AU  - Eunike Putri Permatasari
AU  - Angela Carla Viana Crisma
AU  - Monica Natalia
AU  - Aaron Jordan Christensen
PY  - 2025
DA  - 2025/07/01
TI  - Designing an AI-Based Application Prototype for Finding Items Location in Supermarket Using Design Thinking Method and Human-Centered Design Approach
BT  - Proceedings of the 10th International Conference on Science and Technology (ICST 2024)
PB  - Atlantis Press
SP  - 327
EP  - 339
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-772-4_29
DO  - 10.2991/978-94-6463-772-4_29
ID  - Surjani2025
ER  -