Research on the Reform of Talent Cultivation in Management Majors in Higher Vocational Education in the Digital Economy Era

DOI

10.2991/978-94-6463-803-5_12How to use a DOI?

Keywords

Digital Competence; Higher Vocational Education; Management Majors; Talent Cultivation Reform

Abstract

This study focuses on the transformation needs and reform paths of talent cultivation in management majors in higher vocational education in the digital economy era. Based on an analysis of the current status and trends of China’s digital economy development, combined with the challenges of industry-education collaboration and the structural contradictions in talent supply and demand, the study systematically explores the innovative directions for the cultivation objectives, curriculum systems, and practical models of management majors. The research finds that the digital economy is driving the evolution of management job competencies toward “digitally integrated” capabilities. However, current higher vocational education faces issues such as misaligned cultivation objectives (e.g., lack of digital skills training), outdated curriculum systems lagging behind technological advancements, and a disconnect between practical teaching and industry scenarios. To address these issues, the study employs a combination of literature research and dynamic weighting to propose reform strategies including the reconstruction of a “management + digital technology” curriculum system, the construction of a “real data, real scenarios” practical teaching chain, and the empowerment of “dual-qualified” teaching staff. Additionally, the study suggests optimizing the adaptability of educational supply through the integration of “1+X” certificates and dynamic demand response mechanisms. The research emphasizes that higher vocational institutions need to focus on deep industry-education integration to cultivate application-oriented talents with both business logic and digital literacy, thereby providing human capital support for the high-quality development of the digital economy.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhiping Rao
PY  - 2025
DA  - 2025/07/31
TI  - Research on the Reform of Talent Cultivation in Management Majors in Higher Vocational Education in the Digital Economy Era
BT  - Proceedings of the 5th International Conference on Internet, Education and Information Technology (IEIT 2025)
PB  - Atlantis Press
SP  - 113
EP  - 127
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-803-5_12
DO  - 10.2991/978-94-6463-803-5_12
ID  - Rao2025
ER  -