Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2025)

International Moving Image Cultures Conference (IMOVICCON 2025)

📍Kab. Tangerang, Indonesia🗓️ 20-21 November 2025
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License to Control: Analyzing Media Concerns Over Amazon’s Creative Takeover of The James Bond Film Franchise

Authors
Richardus Krisna Dewandaru1, *
1Master Program of Communication Science, Faculty of Social and Political Sciences, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: richardus.krisna@mail.ugm.ac.id
Corresponding Author
Richardus Krisna Dewandaru
Available Online 4 September 2026.
DOI
10.2991/978-2-38476-603-1_20How to use a DOI?
Keywords
creative control; film franchise; James Bond; transmedia storytelling; media concerns
Abstract

The creative takeover of the James Bond film franchise by Amazon is a critical phenomenon at the intersection of cultural and economic perspectives in the film industry. This shift of creative control has sparked widespread concerns about Bond’s future, especially the potential for the IP to be compromised by transmedia storytelling and commercial expansion. Messages of concern are very apparent in international online media articles. Several articles highlight Amazon’s tendency as a digital platform business to commodify the James Bond IP by prioritizing quantity and platform synergy over quality, sacrificing aesthetic aspects of the 60-year-old franchise. Through this article, I analyzed the events surrounding Amazon’s takeover of James Bond’s creative control and the concerns raised through online articles from international media. Using qualitative content analysis, this study shows that prevailing media concerns stemming from the tension between capitalist production logics and cultural-cinematic perspectives can create broader debate and skepticism towards cultural capitalization in entertainment industries among the public.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2026
ISBN
978-2-38476-603-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-603-1_20How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Richardus Krisna Dewandaru
PY  - 2026
DA  - 2026/09/04
TI  - License to Control: Analyzing Media Concerns Over Amazon’s Creative Takeover of The James Bond Film Franchise
BT  - Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2025)
PB  - Atlantis Press
SP  - 241
EP  - 250
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-603-1_20
DO  - 10.2991/978-2-38476-603-1_20
ID  - Dewandaru2026
ER  -