Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

📍Kunming, China🗓️ 12-14 June 2026
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The Cognitive Equivalence in the Subtitle Translation of The Pursuit of Happyness

Authors
Tianyi Zhou1, *
1College of Foreign Languages, Ningbo University of Finance & Economics, Ningbo, 315175, China
*Corresponding author. Email: tianyi.zhou1@outlook.com
Corresponding Author
Tianyi Zhou
Available Online 4 September 2026.
DOI
10.2991/978-2-38476-609-3_85How to use a DOI?
Keywords
Cognitive; Equivalence; The Pursuit of Happyness; subtitle; translation
Abstract

With the rapid development, the film market is growing bigger and bigger. How to transfer what the director and screenwriter want to convey in the film and let the people who are overseas comprehend it are becoming more and more severe. This paper aims to discuss cognitive equivalence used in the subtitle translation of The Pursuit of Happyness and deeply analyze how this application let different culture’s people easily understand some special things which different between them. Guided by cognitive linguistic theories of Eugene Nida’s dynamic equivalence theory and Sweller’s Cognitive load theory, this paper will be divided into three dimensions: semantic equivalence, cultural equivalence, and cognitive load equivalence to showcase how The Pursuit of Happyness achieves cognitive equivalence and won a huge success in overseas box office. This paper finds several useful advises for film subtitle’s translators, like try to obey meaning’s dynamic equivalence, integrating into target language’s culture and considering cognitive load.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2026
ISBN
978-2-38476-609-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-609-3_85How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tianyi Zhou
PY  - 2026
DA  - 2026/09/04
TI  - The Cognitive Equivalence in the Subtitle Translation of The Pursuit of Happyness
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 783
EP  - 790
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_85
DO  - 10.2991/978-2-38476-609-3_85
ID  - Zhou2026
ER  -