Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

📍Kunming, China🗓️ 12-14 June 2026
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Children’s Entertainment Communication Based on Content Analysis and Online Observation

Authors
Qirong Li1, *
1School of Liberal Arts, Nanjing University, Nanjing, 210023, Jiangsu, China
*Corresponding author. Email: rong801728@gmail.com
Corresponding Author
Qirong Li
Available Online 4 September 2026.
DOI
10.2991/978-2-38476-609-3_92How to use a DOI?
Keywords
Childrens Entertainment Communication; Values; Content Analysis; Online Observation; Convergence Theory
Abstract

In the internet era, children’s entertainment has developed quickly. At the same time, problems such as inappropriate picture books and children entering adult online communities have received growing attention. This paper discusses the value orientation of children’s entertainment products, the standards used to evaluate them, and children’s real experiences in the digital environment. The research combines content analysis, online observation, semi-structured interviews, and secondary data analysis, including children’s videos on Bilibili and parent posts on Xiaohongshu. The results show that online media content affects children’s language use and social interaction. Parents mainly care about educational value, entertainment value, and safety when choosing entertainment products for children. The paper also finds that children’s entertainment is influenced by both direct control and indirect guidance, which may limit children’s independence online. This paper suggests that platforms should protect children while also giving them more space for communication, exploration, and self-expression.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2026
ISBN
978-2-38476-609-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-609-3_92How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qirong Li
PY  - 2026
DA  - 2026/09/04
TI  - Children’s Entertainment Communication Based on Content Analysis and Online Observation
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 852
EP  - 860
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_92
DO  - 10.2991/978-2-38476-609-3_92
ID  - Li2026
ER  -