The Attention of Young People in Historical Cultural Variety Shows

DOI

10.2991/978-2-38476-609-3_81How to use a DOI?

Keywords

Historical Cultural Variety Show; Lasswell’s 5W Model of Communication; Bourdieu’s Theory of Cultural Capital; Traditional Culture

Abstract

In the past five years, historical and cultural variety shows have been popular among young audiences in China, and have also promoted the development of cultural consumption such as cultural and creative products. At present, the academic community has accumulated some research on this: at the text level, a large number of studies have been studied from the perspective of narrative and symbols, and analyzed the narrative mode, narrative perspective and narrative space of the program respectively. However, the existing research analyzes the program text separately from the audience’s feelings and does not connect it into a complete communication chain. Based on the Harold Lasswell’s 5W model of communication and Bourdieu’s theory of cultural capital, this study analyzes how such programs can lower the threshold of understanding traditional culture through innovative narrative methods, visual symbols and multi-platform linkage, and meet the cognitive, aesthetic, emotional and social needs of young audiences. It also reveals that the participation of the audience promotes the accumulation and conversion of cultural, social and symbolic capital, which helps to popularize traditional culture. However, problems, including homogenization, excessive entertainment and superficial participation, still exist. In order to achieve sustainable development, these programs should balance innovation and inheritance, and try to guide the audience to deeply participate in and understand learning.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Qiya Qiao
PY  - 2026
DA  - 2026/09/04
TI  - The Attention of Young People in Historical Cultural Variety Shows
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 750
EP  - 758
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_81
DO  - 10.2991/978-2-38476-609-3_81
ID  - Qiao2026
ER  -