The Mechanisms by which Digital Media Technology Promotes Efficient Information Exchange at Home and Abroad

DOI

10.2991/978-2-38476-609-3_26How to use a DOI?

Keywords

Digital Media Art; Online Information Dissemination; Domestic and Foreign Market Information Gap

Abstract

With the rapid development of digital media technology, short videos, as an important information dissemination carrier, play a key role in the global information flow. However, due to technical barriers, cultural differences and different communication mechanisms, there is still a certain information gap between domestic and foreign audiences, which affects the efficiency and depth of cross-cultural exchanges. This article takes digital media art as the starting point, focusses on its application in network information application in network information dissemination, and explores how to build a mechanism to promote efficient information exchange between domestic and foreign audiences through the integration of technological innovation and artistic expression. This research adopts a combination of literature review and case analysis. First of all, this article summarises the impact path of digital media art on the dissemination of short videos; secondly, it analyses the expression of information asymmetry and its coping strategies through specific cases. The research results show that digital media art can effectively reduce the cultural discount in information dissemination and promote the two-way flow of information at home and abroad through the universality of visual symbols, the immersive experience of interactive design, and the accurate matching recommended by algorithms. The results of this study can provide theoretical reference and practical inspiration for optimising cross-cultural information dissemination strategies and narrowing the information gap.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yaolan Wang
PY  - 2026
DA  - 2026/09/04
TI  - The Mechanisms by which Digital Media Technology Promotes Efficient Information Exchange at Home and Abroad
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 238
EP  - 246
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_26
DO  - 10.2991/978-2-38476-609-3_26
ID  - Wang2026
ER  -