Structure of Negotiation Language Used by Sellers and Buyers in The Markets of Surakarta with Different Ethnic Backgrounds

DOI

10.2991/978-2-38476-412-9_21How to use a DOI?

Keywords

ethnic diversity; intercultural communication; language structure; linguistic variation; negotiation language; traditional market

Abstract

This study aims to analyze the negotiation language structure used by sellers and buyers from different ethnic backgrounds in traditional markets in Surakarta. The study examines how ethnic diversity affects negotiation strategies and communication styles in markets such as Sidodadi Market, Gede Market, Triwindu Market, Klewer Market, Ngarsopuro Market, Sekaten Market, and Kliwon Market. Using qualitative methods and descriptive analysis, data were collected through interviews and field observations. The results show that the negotiation structure-which includes orientation, request, offer, agreement, and closing-remains consistent across markets. However, language variations reflected the ethnic backgrounds of the participants, with Javanese, Indonesian, Mandarin, English, Russian, Arabic, and Sundanese frequently used. Negotiation strategies also varied, with Javanese-dominated markets emphasizing social harmony, while multiethnic markets, such as Gede Market and Ngarsopuro Market, favored efficiency. This research emphasizes the important role of cultural and ethnic diversity in shaping language and negotiation strategies in Surakarta’s traditional markets.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - M. Amdan Afdzulah
AU  - Susiati Susiati
PY  - 2025
DA  - 2025/06/13
TI  - Structure of Negotiation Language Used by Sellers and Buyers in The Markets of Surakarta with Different Ethnic Backgrounds
BT  - Proceedings of the 10th Progressive and Fun Education International Conference (Profunedu 2024)
PB  - Atlantis Press
SP  - 237
EP  - 256
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-412-9_21
DO  - 10.2991/978-2-38476-412-9_21
ID  - Afdzulah2025
ER  -