A Role-Integrated Project-Based Teaching Model for EFL Writing: A Case Study of Business English Writing

DOI

10.2991/978-2-38476-452-5_65How to use a DOI?

Keywords

Role-Integrated Teaching; Project-Based Learning; Business English Writing; Cross-Cultural Communication

Abstract

This paper proposes a role-integrated project-based teaching model for EFL writing, focusing on business English correspondence. It identifies common issues in traditional teaching, such as the gap between theory and practice and shallow single-scenario simulations. The model addresses these issues by structuring the entire business letter-writing process as a unified project. This process ranges from writing initial development letters to handling post-sales complaint letters. Students take on different roles (e.g., sales representative, customer service clerk) to complete each stage, integrating client acquisition, contract negotiation, and after-sales management into a unified framework. The model sets up two student groups as trading partners for interactive correspondence, with cross-cultural elements embedded in tasks. Results from the qualitative study indicate that this model supports the development of students’ business writing skills, cross-cultural communication abilities, and teamwork competence in real-world business contexts.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Huaqiang Lu
PY  - 2025
DA  - 2025/07/31
TI  - A Role-Integrated Project-Based Teaching Model for EFL Writing: A Case Study of Business English Writing
BT  - Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)
PB  - Atlantis Press
SP  - 521
EP  - 526
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-452-5_65
DO  - 10.2991/978-2-38476-452-5_65
ID  - Lu2025
ER  -