Exploring Practical Implementation and Effects of Integrated Media Skills in Short Video Production

DOI

10.2991/978-2-38476-452-5_66How to use a DOI?

Keywords

Integrated Media Skills; short video production; art education; project-based learning; transmedia storytelling

Abstract

The rise of short video platforms has significantly transformed the landscape of artistic creation, presenting new challenges and opportunities for art education, particularly in fields such as theater and film. Traditional pedagogical models often suffer from fragmented skill training and disjointed creative workflows. To address this gap, this study introduces the Integrated Media Skills (IMS) framework, which unifies key competencies including conceptual development, storytelling, technical execution, and audience-targeted dissemination. A 12-week intervention with broadcasting students was conducted through a project titled Urban Cultural Memory, which emphasizes end-to-end short video production. Results demonstrated notable improvements in holistic project completion (100% full-process execution), balanced narrative-technical integration (78% of projects avoided excessive technical effects), and reverse design thinking, where dissemination considerations informed creative decisions (63% of videos included platform-specific strategies). These outcomes suggest the IMS framework effectively nurtures systemic creative thinking, offering a replicable model for cross-disciplinary media education in the digital age.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hui Yan
AU  - Latifah Abd Latib
PY  - 2025
DA  - 2025/07/31
TI  - Exploring Practical Implementation and Effects of Integrated Media Skills in Short Video Production
BT  - Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)
PB  - Atlantis Press
SP  - 527
EP  - 532
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-452-5_66
DO  - 10.2991/978-2-38476-452-5_66
ID  - Yan2025
ER  -