Online Public Opinion Guidance Strategy in the Era of We Media among Sichuan Film and Television University Students in Chengdu Sichuan China

DOI

10.2991/978-2-38476-452-5_67How to use a DOI?

Keywords

We Media; University Students; online public opinion; Guidance strategy

Abstract

With the rapid development of Internet and information technology, a new type of interactive media communication mode, we-media, has gradually entered the public’s vision and become popular. With the development of we-media, college students’ awareness of participating in online public opinion is gradually rational, and the discourse power of colleges is gradually improved, and we-media platforms are fully utilized. Problems such as low utilization efficiency of the guiding platform, weak execution of the guiding body, and rigid and obsolete guidance methods still exist, and some college students are resistant to online public opinion guidance. This study adopts qualitative research method, and the interviewees are from Sichuan Film and Television University. A total of 25 students participated in focus group discussions and 10 experts participated in expert interviews. Through group discussions and interviews, In view of these problems, this paper puts forward the strategy of network public opinion guidance in the era of we-media. Face up to the challenges of online public opinion guidance, strengthen the construction of guidance teams, improve the execution of guidance subjects, innovate guidance methods, and improve the pertinence and effectiveness of guidance. Through effective online public opinion guidance, it can help college students form correct ideas and promote the development of ideological work in colleges and universities, which is of great significance for improving college students’ network literacy and promoting the harmonious development of colleges and universities.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yang Zidan
AU  - Hamdan Bin Dato’mohd Salleh
AU  - Ng Ming Yip
PY  - 2025
DA  - 2025/07/31
TI  - Online Public Opinion Guidance Strategy in the Era of We Media among Sichuan Film and Television University Students in Chengdu Sichuan China
BT  - Proceedings of the 2025 4th International Conference on Science Education and Art Appreciation (SEAA 2025)
PB  - Atlantis Press
SP  - 533
EP  - 538
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-452-5_67
DO  - 10.2991/978-2-38476-452-5_67
ID  - Zidan2025
ER  -