Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)

Strategising Green Practices for the Hotel Industry - A Study on Selected Large Hotel of Dehradun

Authors
Sonam Kapoor Semwal1, *, Ravish Kukreti1, Akash Rawat1
1Department of Hospitality Management Graphic Era (Deemed to be University), Dehradun, India
*Corresponding author. Email: Sonamkapoor2001@gmail.com
Corresponding Author
Sonam Kapoor Semwal
Available Online 17 April 2025.
DOI
10.2991/978-94-6463-682-6_16How to use a DOI?
Keywords
Green practices; sustainable tourism; hotel industry; quantitative analysis; Dehradun
Abstract

The hotel industry significantly impacts the environment through energy consumption, water usage, waste generation, and carbon emissions. This study explores green practices in the hotel industry, focusing on selected large hotels in Dehradun, India. With increasing awareness of sustainable tourism, the adoption of environmentally friendly practices is not only a social responsibility but also a strategic advantage for hotels. Using a quantitative approach, this research assesses the implementation and effectiveness of green practices such as energy efficiency, water conservation, waste management, and the use of eco-friendly materials. Primary data was collected through surveys administered to 220 respondents, including hotel management and employees, alongside secondary data on operational sustainability. Findings indicate varying levels of green practice adoption, with factors such as cost, awareness, and government incentives influencing implementation. Hotels that have incorporated green practices report reduced operational costs and enhanced guest satisfaction. However, challenges such as initial investment costs and lack of expertise persist. This research highlights the potential for green practices to improve environmental sustainability while offering economic and reputational benefits to hotels. It also provides actionable recommendations for stakeholders, including tailored training programs for hotel staff and strategies for leveraging government schemes and public-private partnerships. By focusing on the case of Dehradun, the study contributes to the broader discourse on sustainable tourism in developing regions and offers insights for similar cities globally.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 April 2025
ISBN
978-94-6463-682-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-682-6_16How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Sonam Kapoor Semwal
AU  - Ravish Kukreti
AU  - Akash Rawat
PY  - 2025
DA  - 2025/04/17
TI  - Strategising Green Practices for the Hotel Industry - A Study on Selected Large Hotel of Dehradun
BT  - Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
PB  - Atlantis Press
SP  - 240
EP  - 254
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-682-6_16
DO  - 10.2991/978-94-6463-682-6_16
ID  - Semwal2025
ER  -