Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)

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Unpacking the Link between Corporate Social Responsibility, Employee Engagement, Autonomy, and Creativity in Hotel Industry

Authors
Varsha Singh1, *, Amit Tariyal2, Santanu Roy3, Swati Bisht4
1Head of Department, SYNA International College of Management Studies, Katni, Madhya Pradesh, India
2Assistant Professor – Senior Scale, School of Hospitality Management, IMS Unison University, Dehradun, Uttarakhand, India
3Professor/Director, ICFAI Business School, ICFAI University, Dehradun, Uttarakhand, India
4Associate Professor, School of Management, Doon University, Dehradun, Uttarakhand, India
*Corresponding author.
Corresponding Author
Varsha Singh
Available Online 17 April 2025.
DOI
10.2991/978-94-6463-682-6_24How to use a DOI?
Keywords
Job autonomy; employee engagement; employee creativity; corporate social responsibility; hotel industry
Abstract

This study examines the influence of corporate social responsibility on employee creativity in the hospitality industry, considering employee engagement and job autonomy as mediating factors. Sample data of 449 employees working in 50 different deluxe category hotels in India were collected. Structural equation modeling and AMOS 26 were used to study hypothesized relationships. The findings underscore the significance of corporate social responsibility for enhancing employee creativity through their level of engagement. The study also shows how the degree of freedom accorded to the employees to perform their jobs impacts their creative skills. The findings of this study will aid hotel professionals and scholars in their quest to comprehend the relevance of corporate social responsibility in relation to employee creativity.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 April 2025
ISBN
978-94-6463-682-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-682-6_24How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Varsha Singh
AU  - Amit Tariyal
AU  - Santanu Roy
AU  - Swati Bisht
PY  - 2025
DA  - 2025/04/17
TI  - Unpacking the Link between Corporate Social Responsibility, Employee Engagement, Autonomy, and Creativity in Hotel Industry
BT  - Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
PB  - Atlantis Press
SP  - 363
EP  - 374
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-682-6_24
DO  - 10.2991/978-94-6463-682-6_24
ID  - Singh2025
ER  -