Factors Affecting Supply Chain Resilience in the Malaysian E-commerce Industry

DOI

10.2991/978-94-6463-801-1_9How to use a DOI?

Keywords

Malaysian Online Marketing; Supply Chain Transparency; Supply Chain Diversification; Technology Application; Partnership Quality

Abstract

The resilience of supply chains is crucial for business sustainability, particularly in the rapidly evolving digital economy. This study investigates key factors that enhance supply chain resilience in Malaysia’s e-commerce sector. Addressing demand fluctuations, logistical disruptions, and technological integration is essential for maintaining operational efficiency and competitiveness. Despite its significance, limited empirical research has examined supply chain resilience in Malaysian online businesses. A quantitative research approach was adopted, collecting data from 200 supply chain professionals through a structured survey. The study examines four critical factors—supply chain transparency (SCT), supply chain diversification (SCD), technology application and innovation (TAI), and quality supply chain partnership quality (QSCP)—with supply chain visibility (SCV) as a mediating variable. Data were analysed using SPSS for demographic profiling and Smart PLS for structural equation modeling (SEM) to assess relationships and mediation effects. Findings indicate that SCT and TAI significantly impact supply chain resilience, while SCD and SCP provide complementary support. SCV plays a crucial mediating role, reinforcing the importance of these factors in mitigating market uncertainties. This study contributes to supply chain management literature by providing a theoretically grounded, empirically validated framework for strengthening resilience in e-commerce. The findings offer actionable insights for businesses and policymakers to develop adaptive, transparent, and technology-driven supply chain strategies in Malaysia’s digital economy.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Teoh Bak Aun
AU  - Khoo Zhi Ning
AU  - Afif Zuhri Muhammad Khodri Harahap
AU  - Nur Atika Atan
PY  - 2025
DA  - 2025/07/31
TI  - Factors Affecting Supply Chain Resilience in the Malaysian E-commerce Industry
BT  - Proceedings of the 9th Terengganu International Business and Economics Conference 2025 (TiBEC IX 2025)
PB  - Atlantis Press
SP  - 112
EP  - 127
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-801-1_9
DO  - 10.2991/978-94-6463-801-1_9
ID  - Aun2025
ER  -