Proceedings of the 9th Terengganu International Business and Economics Conference 2025 (TiBEC IX 2025)

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Click to Thrive: Exploring Online Business Adoption Factors and Behavioural Intentions among Malaysian Technopreneurs

Authors
Teoh Bak Aun1, *, Nur Anirah Allapitchai2, Nabil Hasan Saleh Al Kumaim3, Tan Lay Hong2
1Xiamen University Malaysia, Jalan Sunsuria, Bandar Sunsuria, 43900, Sepang, Selangor, Malaysia
2Universiti Teknikal Malaysia Melaka, Jalan Hang Tuah Jaya, 76100, Durian Tunggal, Melaka, Malaysia
3Universiti Teknologi Malaysia, Jalan Iman, 81310, Skudai, Johor, Malaysia
*Corresponding author. Email: bakaun.teoh@xmu.edu.my
Corresponding Author
Teoh Bak Aun
Available Online 31 July 2025.
DOI
10.2991/978-94-6463-801-1_8How to use a DOI?
Keywords
Online business adoption; Young technopreneurs; SMEs
Abstract

This study aims to validate the online business adoption (performance expectancy, effort expectancy, social influence, facilitating conditions, current trends, and market influence) influencing young Malaysian technopreneurs with behaviour intention as the mediator. The rapid shift in market dynamics and reliance on digital platforms highlights technology’s critical role in maintaining competitiveness and business continuity. However, despite the exponential growth of the internet, significant gaps remain in fully leveraging its potential for global market engagement, such as low digital literacy, limited technological infrastructure and inadequate marker access strategies. This study adopted quantitative research, collecting using a randomly distributed questionnaire with 268 responses. The results indicated that effort expectancy (β = 0.37, p < 0.01) and market influence (β = 0.29, p < 0.01) impact behavioural intention, while behavioural intention (β = 0.65, p < 0.01) has a direct positive effect on online business adoption. Social influence and facilitating conditions affect behavioural intention more than direct adoption. The research highlights the importance of strategic support, continuous training, and awareness in bridging the gaps and encouraging a higher adoption rate. Moreover, the study shows that young technopreneurs with higher technological literacy are more likely to embrace digital platforms, enhancing their business operations and market reach. This study provides key insights for academicians and business leaders on factors affecting online business adoption by young technopreneurs. Since no established framework or best practice exists for online business adoption, future research should explore contextual and potential external factors influencing adoption patterns.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Terengganu International Business and Economics Conference 2025 (TiBEC IX 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
31 July 2025
ISBN
978-94-6463-801-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-801-1_8How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Teoh Bak Aun
AU  - Nur Anirah Allapitchai
AU  - Nabil Hasan Saleh Al Kumaim
AU  - Tan Lay Hong
PY  - 2025
DA  - 2025/07/31
TI  - Click to Thrive: Exploring Online Business Adoption Factors and Behavioural Intentions among Malaysian Technopreneurs
BT  - Proceedings of the 9th Terengganu International Business and Economics Conference 2025 (TiBEC IX 2025)
PB  - Atlantis Press
SP  - 93
EP  - 111
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-801-1_8
DO  - 10.2991/978-94-6463-801-1_8
ID  - Aun2025
ER  -