Understanding The Emergence of Women Alternative Media in Indonesia

DOI

10.2991/978-94-6463-756-4_20How to use a DOI?

Keywords

Women Media; Women Empowerment; Gender and Media

Abstract

The emergence of diverse alternative media, particularly women’s alternative media, represents a distinctive development within the landscape of women’s activism in Indonesia. This study seeks to enhance the understanding of the motivations and personal experiences of founders and activists involved in women’s media in Indonesia. “Women’s media” refers to media platforms that are initiated and operated by women, specifically targeting a female audience. However, this study distinguishes itself by focusing not on mass media that merely features women as subjects, but on media that is deliberately established to address women’s issues and promote gender equality.The objective of this research is to investigate the motivations driving women’s media activists in the establishment and operation of their media platforms, and to understand their experiences-interpretations in managing these media institutions. To find the answers of these research questions, a phenomenological approach was employed. The participants, the founders and leaders of three women’s online media in Indonesia: rahma.id, konde.co, and digitalmama.id. The findings reveal that the inception of these media platforms was primarily motivated by concerns over the asymmetrical power dynamics present in patriarchal Indonesian society. The prevalent view of women as secondary to men, gender-biased values, and the marginalization of minority groups were identified as significant factors driving the creation of these media. Despite these common motivations, each media outlet demonstrates unique characteristics that reflect its individual approach and focus.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Putri Aisyiyah Rachma Dewi
AU  - Awang Dharmawan
AU  - Muhammad Danu Winata
AU  - Puspita Sari Sukardani
AU  - Fitri Norhabibah
PY  - 2025
DA  - 2025/05/29
TI  - Understanding The Emergence of Women Alternative Media in Indonesia
BT  - Proceedings of the 9th International Conference on Communication and Media (i-COME 24)
PB  - Atlantis Press
SP  - 203
EP  - 209
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-756-4_20
DO  - 10.2991/978-94-6463-756-4_20
ID  - Dewi2025
ER  -