All of the articles in this proceedings volume have been presented at the International Conference on Management Research during February 21-22, 2025 in Bhubaneswar. These articles have been peer reviewed by the members of the Technical Committee and approved by the Editor-in-Chief, who affirms that...

Introduction: The adoption of electric two-wheelers has surged in response to global sustainability goals and advancements in green technology. This research explores the interplay between consumer satisfaction, perceived enjoyment, and WoM behavior in the electric two-wheeler market. Purpose:...

Tribal women are significant contributors to eco-friendly agriculture and rural sustainable lifestyles, and are very closely related to the protection of natural ecosystems. As they assume work that encompasses the entire agricultural cycle, from land preparation to post-harvest operations, they prove...

As military technologies advance rapidly, particularly with the rise of artificial intelligence, they raise serious questions about ethics and responsibility. Throughout history military technological advancements have reshaped national defence systems and global power relations, which continue to influence...

Corporate Social Responsibility (CSR) serves as an important tool for businesses to address societal challenges and foster sustainability. However, greenwashing is a term that relates to misleading or exaggerated environmental claims, undermining the integrity of CSR initiatives, particularly in India....

India’s fintech industry is at the turning point as a result of the regulatory framework changing to accommodate these new technology and market developments, such as the quick expansion of fintech businesses. Changing regulatory frameworks could have an impact on the fintech sector which may also establish...

Rapid technological advances and the digitization of financial transactions are accelerating the global shift toward a cashless economy. Online payment methods are said to offer efficiency, security, and convenience, hence governments and companies across the globe are embracing them. Despite the benefits,...

This paper explores the strategic advantages of banking and fintech company partnerships with each other and how they affect innovation, operational effective, and customer experience. Based on Critical Discourse Analysis (CDA) and Comparative Analysis, the study examines the role of discourse in collaborating...

This paper investigates how a modern state can move from a reactive regulator to become an intentional designer of inclusive and innovation-friendly digital public infrastructure (DPI). Based on the multi-layered framework of The India Stack anchored around Aadhaar, UPI, and Account Aggregators, the...

The digital technologies have become integral part of peoples’ daily lives in numerous ways, in their communication, health care management, shopping, financial transactions, and leisure activities. However, some of the previous studies observe that the benefits and access of digital spaces are not distributed...

A pivotal and crucial role is played by technology and technology driven solutions in modernizing compliance processes within the Banking Sector (BS) spanning across various product segment (asset, liability and banking services) and monitoring systems. Technology-driven solutions are replacing traditional...

As industries evolve from Industry 4.0 to Industry 5.0, an augmented approach to aligning man and machine for organisational effectiveness becomes evident. It has refined the world of work and Human Resource Management (HRM). By aligning with the Industrial Revolutions, based on previous research, this...

Leadership is a complex and multifaceted phenomenon. The are ever-changing. This paper explores the critical competencies required to be an impactful leader in the digital era. This period is marked by rapid technical developments in the fields of machine learning, AI, and the internet of things. ...

In the current scenario, the rapid use of digital technologies has profoundly reshaped different functions of organizations. Digitalization has transformed the landscape of training and development (T&D), introducing new approaches to training delivery, design, and flexible learning. The use of AI...

This qualitative study aims to examine the role of servant leaders in framing effective HRM practices to assess their performance using the Job-Demand-Resource Model in the hospitality industry. Focusing on building effective HRM practices also helps hotels to face unprecedented times with resilience....

Artificial Intelligence (AI) is used in digital marketing, integrating machine learning, data analytics, and natural language processing technologies that allow for real-time, personalized customer engagements. Artificial Intelligence (AI) facilitates more specific advertising and effective resource...

In today’s digital era, the journey of a consumer purchasing an online product, become more complex and crucial. Digital marketing can be seen as a powerful tool that will lead to a moderate level of consumer purchase intentions caused by influencing engagement. The moderating role of digital marketing...

In the digital economy, advertising has shifted from broad messaging to hyper-personalised persuasion, with targeted advertising now standing at the centre of modern marketing. While this data-driven model delivers precision for businesses and convenience for consumers, it also erodes privacy, distorts...

This study delves into the evolving landscape of digital consumer behavior in Khurda, a district in Odisha, emblematic of India's rapid technological adoption. The study aims to understand the dynamics of consumer preferences for online purchases. Data were collected from 500 respondents through...

Sustainable marketing strategies are necessary to promote organic agricultural products in a market that is growing more environmentally conscious. The primary objective of this is to identify and evaluate effective marketing strategies for sustainable and organic agricultural products. Current chapter...

The present study explores the post-adoption phase of e-procurement systems in Indian Public Sector Undertakings (PSUs) employing comparative case study methodology guided by exploratory-inductive approach of analysis, emphasizing the organizations that have successfully implemented e-procurement. The...

The telecommunications sector is undergoing rapid transformation with the rise of 5G, IoT, NFV, and Cloud technologies. However, telecom network management remains largely manual, reactive, and fragmented, limiting cost efficiency and scalability. While Artificial Intelligence (AI) and Machine Learning...

This study explores the influence of ‘digital transformation ‘on organizational performance across sectors such as retail, finance, healthcare, and manufacturing. A sample of 300 respondents, including senior managers, employees, and customers from organizations undergoing digital transformation, was...

Introduction: The emergence of artificial intelligence (AI) has changed several domains, Human Resources (HR), included. The aims of this study are to provide a comprehensive bibliometric analysis of AI applications in HR, highlighting the transformation of HR functions done traditionally and identifying...

Over the past twenty years, India’s cities have undergone significant transformation due to rapid urbanization. Bhubaneswar, the capital of Odisha, is a prime example of this shift, where a steady flow of migrants has led to the fast expansion of informal settlements along the city’s edges. These slum...

There is a need to incorporate artificial intelligence based green logistics due to the increased reliance of e-commerce on environmental sustainability. This research measures consumer attitudes towards AI powered sustainable logistics through a structured questionnaire and provides advanced analysis...