From Employee Engagement to Open Service Innovation: The Role of Creative Self-Efficacy and Employee Innovative Behaviour – A Conceptual Analysis

DOI

10.2991/978-94-6239-626-5_49How to use a DOI?

Keywords

Employee Engagement; Open Service Innovation; Creative Self-Efficacy; Employee Innovative Behavior; Social Cognitive Theory

Abstract

The rapid development of the industrial revolution 4.0 and digitalization challenges organizations to innovate continuously, particularly in the service sector. Open Service Innovation (OSI) has emerged as a key strategy, leveraging both internal and external resources to foster innovative solutions. However, the low engagement of employees in the innovation process remains a significant barrier. Employee engagement, defined as the emotional, cognitive, and physical connection to their work, is essential for enhancing creativity and innovation. Central to this concept are two factors: creative self-efficacy and employee innovative behavior. Creative self-efficacy, or confidence in one’s creative abilities, directly influences employees’ willingness to engage in innovation. Meanwhile, employee innovative behavior includes actions such as idea generation, promotion, and implementation of new solutions. This study aims to explore how these psychological factors mediate the relationship between employee engagement and open service innovation, offering a comprehensive framework grounded in Social Cognitive Theory and Employee Engagement Theory. The findings suggest that fostering an environment that supports creative self-efficacy and encourages innovative behavior can significantly enhance employee engagement, ultimately driving open service innovation.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sutantina Sutantina
PY  - 2026
DA  - 2026/04/15
TI  - From Employee Engagement to Open Service Innovation: The Role of Creative Self-Efficacy and Employee Innovative Behaviour – A Conceptual Analysis
BT  - Proceedings of the 1st International Conference on Business, Economic, and Social Sustainability (ICOBES 2025)
PB  - Atlantis Press
SP  - 659
EP  - 673
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-626-5_49
DO  - 10.2991/978-94-6239-626-5_49
ID  - Sutantina2026
ER  -