Proceedings of the 5th International Conference on Internet, Education and Information Technology (IEIT 2025)

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Webometrics Analysis of the Website and Feasible Approaches to Improve the Ranking of Universities

Authors
Lingyan Zhang1, Yingyi Tang1, *, Zhibo Zhou2
1Network and Educational Technology Center, Jinan University, Guangzhou, China
2The College of Information Science and Technology, Jinan University, Guangzhou, China
*Corresponding author. Email: zhangly@jnu.edu.cn
Corresponding Author
Yingyi Tang
Available Online 31 July 2025.
DOI
10.2991/978-94-6463-803-5_64How to use a DOI?
Keywords
Webmetrics; University Ranking; Website; Influence Evaluation
Abstract

The authoritative world universities ranking institutions take the comprehensive strength of universities as the evaluation criterion and adopt data collection and comprehensive assessment on a global scale. The official website of a university is an important carrier of information about the university, such as its overview, talent cultivation, teaching quality, and research achievements. It is also an important assessment target for authoritative ranking institutions and a display window for the university's international education data. The current thesis is an empirical study on the online influence of university rankings based on the SEO query method of web econometrics search engines. The SEO data of well-known domestic university websites ranked high in authoritative rankings are obtained. The results show that indicators such as the number of indexed pages and the number of external links are positively correlated with university rankings, which can provide valuable guidance for other universities to improve their rankings. Also, the current thesis takes top-ranked universities in China as reference samples and conducts a comparative study between the data of the sample websites and the reference sample website on online influence indicators, such as the number of indexed pages and external links, so as to explore strategies for universities to achieve better positions on university ranking lists by elevating online influence and optimizing official website.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Internet, Education and Information Technology (IEIT 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
31 July 2025
ISBN
978-94-6463-803-5
ISSN
2667-128X
DOI
10.2991/978-94-6463-803-5_64How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lingyan Zhang
AU  - Yingyi Tang
AU  - Zhibo Zhou
PY  - 2025
DA  - 2025/07/31
TI  - Webometrics Analysis of the Website and Feasible Approaches to Improve the Ranking of Universities
BT  - Proceedings of the 5th International Conference on Internet, Education and Information Technology (IEIT 2025)
PB  - Atlantis Press
SP  - 672
EP  - 680
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-803-5_64
DO  - 10.2991/978-94-6463-803-5_64
ID  - Zhang2025
ER  -