Proceedings of the 5th International Conference on Internet, Education and Information Technology (IEIT 2025)

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The Practical Exploration and Effectiveness Study of Internet-Based Live Training in Public Relations Education

Authors
Zeng Huang1, *, Heyi Lin2, Pojui Lai3, Kolin Lai1
1Phd, School of Law, Sichuan University of Science and Engineering, Zigong, 643000, China
2Only experimental education ltd.1F, No. 27, Shiye Road, Qianzhen District, Kaohsiung City, China
3Taipei Municipal YuCheng High School, Taipei, China
*Corresponding author. Email: huangzeng2002@163.com
Corresponding Author
Zeng Huang
Available Online 31 July 2025.
DOI
10.2991/978-94-6463-803-5_62How to use a DOI?
Keywords
Live Training Teaching; Teaching Effectiveness; Public Relations; Crisis Communication; Simulated Press Conference
Abstract

This study builds an “Internet + Practical Training Live-streaming” teaching model using mobile internet technology, with the “Crisis Event Press Conference” module in Public Relations as a case study. Through action research, it explores how live-streaming enhances classroom interactivity, situational authenticity, and teaching effectiveness. The study proposes reforms in teaching philosophy, content integration, interactive methods, and evaluation. Findings show improved student engagement and ideological-political internalization, offering a tech-integrated paradigm for Public Relations education within the New Liberal Arts framework.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Internet, Education and Information Technology (IEIT 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
31 July 2025
ISBN
978-94-6463-803-5
ISSN
2667-128X
DOI
10.2991/978-94-6463-803-5_62How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zeng Huang
AU  - Heyi Lin
AU  - Pojui Lai
AU  - Kolin Lai
PY  - 2025
DA  - 2025/07/31
TI  - The Practical Exploration and Effectiveness Study of Internet-Based Live Training in Public Relations Education
BT  - Proceedings of the 5th International Conference on Internet, Education and Information Technology (IEIT 2025)
PB  - Atlantis Press
SP  - 653
EP  - 658
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-803-5_62
DO  - 10.2991/978-94-6463-803-5_62
ID  - Huang2025
ER  -