Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026) - Authors

Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

📍Kunming, China🗓️ 12-14 June 2026

105 authors

Zhao, Xinyu: The Global Fan Community Construction Strategy of the Marvel Cinematic Universe
Zhong, Wanyu: The Boundary Role of Consumer Involvement in Review Credibility and Purchase Decisions
Zhou, Jiahui: The Impact of ‘Grassroots Seeding’ Marketing on Brand Word-of-Mouth Communication: An Exploratory Study Based on Cases and Descriptive Data from Xiaohongshu
Zhou, Tianyi: The Cognitive Equivalence in the Subtitle Translation of The Pursuit of Happyness
Zu, Xinchen: AI Empowers Intangible Cultural Heritage Art Classes