Advances in Economics, Business and Management Research
28183 articles
Proceedings Article
Marketing Strategy Kredit Usaha Rakyat Product at PT. Pegadaian Regional Office VI Makassar
Sekar Kinasih, Muhammad Asdar, Muhammad Ismail
Competition of KUR distribution is increasing. PT Pegadaian only started distributing KUR products in 2022, so it requires a strategy in distributing this product and competing with other channeling institutions.. This research aims to find ways to compete and create the most suitable marketing strategy...
Proceedings Article
Financial Flexibility and Its Potential Contributing Factors
Yingxue Wang, Linglin Jiang
To make a wise investment decision and take appropriate action during financial crises, it’s vital for all industries to have a general idea of the key factors which affect the financial flexibility of firms in different industries. In our study, factor analysis is firstly utilized to reduce dimension....
Proceedings Article
The Correlation Between Desire Thinking and Compulsive Buying
Gisele Liu
In today’s developed society, purchasing is made easier than ever before with new technology and online stores, causing products to be more accessible to shoppers who spend excessively without control. Through a proposed experiment, this study investigates the effectiveness of desire thinking, a voluntary...
Proceedings Article
Research on Solutions to the Problem of Seniors’ Medical Treatment
A Case of Product Design with Beijing as the Target Market
Xia Li, Miao Yang, Jiandi Zhang, Honglu Ma, Yaxin Liu, Yixin Wang
Along with the aging process of society, the proportion of seniors’ population is increasing as well as seniors’ demand for medical treatment. The problem of seniors’ medical treatment has been a focus of attention in China today. Meanwhile, with the promotion of the electronic process of medical treatment,...
Proceedings Article
The Influence of Innovation and Creativity on SMEs Business Development
Sulastri, B. Lena Nuryanti S, Hari Mulyadi, Ismi Noer Pratiwi
This study aims to obtain an overview and influence of innovation and creativity on digital-based business development. This research uses descriptive and verification methods with a quantitative approach. The variables that become endogenous are digital-based business development (Y), then innovation...
Proceedings Article
Technical Service Quality Management
G V Redreev, V M Pomogaev, A A Luchinovich
The technical product efficiency can be one of the options to confirm the technical service quality after the service works. However, this requires the knowledge of the factor influence that determine the service quality on the performance indicators of the technical product. This is especially true...
Proceedings Article
Research on Application of Fama-French Three-Factor Model in Asset Allocation
Yifan Chu
As the index of living standard is rising in the recent decades, more and more people join the stock market or have the demand to allocate their assets. That stimulates the appearance of the capital asset pricing model, the Fama-French model, and some other models that are helpful for asset allocation....
Proceedings Article
Stock Analysis Strategy for US’s Stock Market Based on Risk, Profitability, and Market Value Insights
Jiukun Chu, Yizi Jin, Han Zhang
As there has been a great improvement in citizens’ living standards, consumer discretionary is occupying a larger and larger market. This article is trying to analyze some big consumer discretionary companies through their recent performance on the stock market. There are nine companies, which are Kweichow...
Proceedings Article
Empowering Energy Efficiency: The Role of Local Government Financing in Indonesia
Andi Dian Resyani, Maat Pono, Sri Sundari
This study aims to analyze the impact of local government financing on energy efficiency in Indonesia, while considering the role of economic development levels and private investment as control variables. The study employs a quantitative approach using secondary data collected from 34 provinces in Indonesia...
Proceedings Article
Has GameStop Phenomenon Violated the Efficient Market Hypothesis? Verified with T-Test
Yan Zhu, Zifeng Cheng, Sitong Liu, Zhiwei Yao
This paper examines a query upon the GameStop Phenomenon. In the work, the reasons of why the short squeeze occurred and the fluctuations varied dramatically are explained. Due to the uncertainty of the factors leading to the shorting of GME stocks, it may violate the efficient market hypothesis, also...
Proceedings Article
A Study on the Motivation and Governance of Financial Fraud in Listed Companies Based on Bohr's Atomic Model
Hongfei Su
Financial fraud scandals of listed companies in China have been frequently exposed in recent years, which have seriously damaged the normal operation of the capital market and the interests of relevant investors. In this paper, we choose the listed company - Eastern Golden Jade as an example, and use...
Proceedings Article
Study on Evaluation of the Level of Enterprises Management and Choice of Business Strategy from Enterprises Annual Financial Statements
Take Alibaba for Example
Yihai Liu, Peiyi She, Xinyi Wang, Jiaqi Yang
With the fast development of internet technology, new and large scaled e-commerce enterprises that highly integrate internet technology and financial instruments have rapidly developed in recent years. For these e-commerce enterprises, their daily accounting processing and the structure of external financial...
Proceedings Article
Construction of Social Benefit Evaluation Index system for Rural Development Projects
Dandan Zhang, Ziheng Shao, Xinyu Tang, Ruyu Zeng, Xingyu Liu
In the past, the evaluation of rural development projects focused on economic benefits, which weakened the social benefits of rural development projects. Based on this, this paper puts forward the principle of social benefit evaluation of rural development projects, constructs the evaluation index system,...
Proceedings Article
Forecasting the Exchange Rate between AUD and USD with HAR model
Jiahua Huang
The exchange rate is essential to global financial markets. Based on the approximate long memory Heterogeneous Autoregressive (HAR) model proposed by Corsi, we estimate the volatility using 5-minute high-frequency data on the US dollar exchange rate against the Australian dollar from January 15, 2019,...
Proceedings Article
The Role of European Central Bank in the Dilemma of Economic Crisis
Xuanhe Zhou
The attitude and actions of the European Central Bank during the Russo-Ukrainian War have exacerbated and compounded the economic situation. The well-being of mankind and issues with sovereign debt have put many nations in danger. The inability of incrementalism to stop inflation and currency devaluation...
Proceedings Article
Corporate Social Responsibility in the Digital Age
A Call for Transparency Requirements for Social Media Companies
Zeying Xing
Corporate Social Responsibility is the idea that businesses should operate in ways that enhance the society and the environment around them, instead of solely maximizing profits. While CSR has become an increasingly prominent part of many corporate agendas, social media companies are operating explicitly...
Proceedings Article
Analysis of Investment Activity in the Russian Intellectual Property Market
K Kazantsev
The article analyses the current investment problems in the intellectual property market in Russia. Global experience of investing in an intellectual product is reviewed. The statistics of investment activity in the market of intellectual property of Russia is observed, the correlation analysis of investment...
Proceedings Article
Financial Performance Analysis Based on the BUMN Decree at PT Pelabuhan Indonesia IV (Persero)
Zulaikha Zulaikha, Abd Rakhman Laba, Andi Aswa
This study evaluates the financial health of PT Pelabuhan Indonesia IV (Persero) and explores strategies to enhance it by integrating green economy principles. Using the financial health assessment method from BUMN Decree No. KEP-100/MBU/2002, this descriptive quantitative research analyzes the results...
Proceedings Article
The Impact of Environmental Regulation on Technological Innovation of Automobile Industry in China’s Market- A Case by Tesla
Yue Du
With the negative externalities of the development of the automobile industry increasingly obvious, the government’s environmental regulations will force the technological innovation of the automobile industry, the case of Tesla. The paper collects the R&D investment data, environmental regulation...
Proceedings Article
The Adjustment of Domestic Capital Layout in China under the Background of “Dual Circulation”
Hao Yu
In recent years, China’s economic development pattern has gradually changed to a major domestic circulation with domestic and international dual circulation promoting each other. At the same time, opposition from the West to the outward transfer of industrial chain has been growing, and the new normal...
Proceedings Article
The Strategy of Maybelline to Increase Consumers’ Purchase Intentions
Yiyang Chen, Xinyi Feng, Zhenyu He, Yingtong Liu
Maybelline is a cosmetics brand with significant influence worldwide. It was created by Thomas Williams in 1991 and it included five primary product lines. Maybelline’s brand mission of providing innovative, accessible, and effortless cosmetics for every woman impressed many people. The purpose of this...
Proceedings Article
Evaluation of the Impact of Fiscal Policy on Reducing Inequality and Poverty in Indonesia
Nursini Nursini, Agussalim Agussalim, Sultan Suhab, Randi Kurniawan, Salman Samir, Tawakkal Tawakkal
The issues of poverty and inequality are critical challenges in Indonesia, highlighted by a persistently high poverty rate and elevated Gini coefficient in recent years. These factors threaten the achievement of sustainable development goals. Fiscal policy, particularly through education and health expenditures...
Proceedings Article
Research on Industrial Transformation from the Perspective of “Double Cycle”
Teng Zihan
Under the background of complex world economic situation and increasing uncertainty and instability, China’s proposal to build a new development pattern of “large cycle and double cycle” is of great strategic significance. China has a huge consumer market, a mature and perfect digital economy and strong...
Proceedings Article
The Transformation of Marketing Strategies in the Internet Age
Xinyue Zhang
Due to the rapid development of technology, we keep a close connection with the Internet, especially during COVID. Most of the country is locked down, leading to many companies going bankrupt. What kinds of things support people's daily lives? The answer is the Internet. It will also show a considerable...
Proceedings Article
Board Gender Diversity and Corporate Financial Investment: Evidence from China
Yiwei Kong, Xuhui Liu, Chengxi Xie, Tianyi Zhuang
We investigate the impact of board gender diversity on corporate financial investment. The results show that the board gender diversity in China is negatively correlated with corporate financial investment. This association is robust to a series of robustness checks, including fixed firm-effect models...
Proceedings Article
Optimization of Logistics Business Processes Within the Framework of Export Activities Based on the Introduction of Cognitive Information Technologies
E V Volodina, P A Kudryashova, E A Studentova
The strategic priority for the development of the Russian economy in modern conditions is the diversified development of non-primary non-energy exports, i.e. high value-added products that can provide a multiplier effect. Export is defined as the most important component of foreign economic activity,...
Proceedings Article
Research on the Influence of Online Reviews on College Students’ Consumption Decisions
Cao Yi
With the development of technology and the popularization of the Internet, online reviews, as a new form to display merchants’ reputation in the Internet era, are gradually being valued by consumers and become an important way for consumers to obtain information about goods or services, creating new...
Proceedings Article
The Predicted Relationship Between Relating Factors on Electric Vehicles and Carbon Dioxide Emissions in the United States
Shiyu Liu
In recent years, vehicle electrification is promoted around the world to reduce greenhouse gas emissions. As electric vehicles (HEV, PHEV, BEV) are taking a bigger portion of the market share every year, it is important to find out whether this trend does provide environmental benefits in real life....
Proceedings Article
System Management Innovation
Feiyang Xu
With the development of the world economy, the competition between countries and enterprises is becoming more and more intense. With the development of large enterprises, more and more concentrated in enterprise innovation ability, and enterprise innovation management is the most important link in the...
Proceedings Article
Research on Anta's Marketing Strategy
Zhaoai Liu
As a famous sporting goods enterprise in China, Anta Sporting Goods Company has regained the attention of the society as the official partner of the 2022 Beijing Winter Olympics. With the fierce competition in the market and changes in the market environment, Anta is constantly updating its own operation...
Proceedings Article
Qualimetry Analysis as a Tool Lean for the Workplaces Design
D G Maksimov, N V Kotlyachkova, O V Kotlyachkov
Research in the field of measuring quality criteria and indicators of the production systems of enterprises is engaged over a long period of time. This led to the emergence of the ‘lean production’ direction. The primary object of applying the principles and methods of lean manufacturing is the workplace,...
Proceedings Article
Boarding School Business Strategy and Its Impact on Independence Guided by Bank Indonesia West Sulawesi
Marlina Mashud, M. Iqbal, Jusni Jusni, Dian Parawansa
This study aims to analyze and describe the business development strategy of pesantren and its impact on the pesantren’s independence, assisted by the West Sulawesi Province Bank Indonesia Representative Office. A quantitative approach was used, measuring the sustainability of pesantren businesses through...
Proceedings Article
Study on the Practice Path of “Beautiful Economy” Project
Mengsheng Cai
The success or failure of the construction on “beautiful economy” depends on the effective support of relevant engineering projects. This study takes the construction of “beautiful economy” project in “SH County” in eastern China as the research object. This paper systematically analyses the problems...
Proceedings Article
China’s Ability to Alleviate the Problem Associated with Carbon Tax Through Conditional Cash Transfers
A Case Study of Shanghai
Yingying Zheng
Nowadays, to alleviate the problems caused by carbon dioxide, governments distribute kinds of carbon tax policies. Conditional Cash Transfers (CCTs) are a critical component of the distributional effects around carbon taxes and contribute significantly to their alleviation. Recent studies related to...
Proceedings Article
The Development of Methodical Approach to Knowledge Mapping in the Digital Economy
J Yeleneva, S Chervenkova, V Andreev
Currently, the main value is knowledge. Success is achieved by organizations that effectively create, transmit and use knowledge. However, these processes are quite complex. Companies need effective tools for their effective implementation.
In the industrial world, the efficiency of production processes...
Proceedings Article
Exploring the Potential Hazards of the Gig Economy: the Example of Online Taxi-hailing Software
Yuanzheng Wei
In modern society, the odd-job economy has become an increasingly common phenomenon. In the context of the odd-job economy, workers find themselves in a precarious position, becoming freelancers, casual workers and contractors, even many full-time and professional jobs are undergoing this precarious...
Proceedings Article
A Study of the Risks of Securitization of Internet Financial Assets in China
A Case Study Based on Jingdong IOUS
Mingde Gao
The successful issuance of JingDong IOUS has made a great innovation for Chinese internet finances. Therefore, this paper will study the risks of securitisation of Chinese internet finance assets based on Jingdong IOUS as a case study. The analysis concludes that there are seven main risks (market risk,...
Proceedings Article
Portrait of XYZ University Learning Process Output Quality Performance through Operational Management Approach Period 2022/2023
Sumardi Sumardi, Farhanah Ramdhani Sumardi, Yeni Absah, M. Iqbal
This research analyses the performance of learning process output at XYZ University for the period 2022/2023 with an operational management approach. The main focus of the research is to evaluate performance using key performance indicators, such as Grade Point Average (GPA), length of study, and student...
Proceedings Article
Evolution of the PC Industry and Role of Data Analytics
Hongjin Chen, Shengjia Gao, Huai-Chung Yeh, Ximing Sun
The personal computer industry (PC industry) is a global industry that sells PC products to consumers. Since World War II, according to people's needs, the personal computer industry has developed in different stages. With the intensification of market innovation and competition, data analytics...
Proceedings Article
The impact of biotechnology and pharmaceutical industries on regional economies during the epidemic period
Yinuo Li
The COVID-19 pandemic has had a huge impact on the global economy. Most of the region’s “non-essential” businesses were ordered to shut down by the government. Also, only necessary productive activities were allowed to operate, so most of the region’s GDP was kept below. In that case, biotechnology and...
Proceedings Article
Ownership Structure Characteristics of Listed Company and Innovation Investment
Tong Xinyu
Listed company’s characteristics of ownership structure is an important factor in the corporate governance mechanism, and the differences in its characteristics will significantly affect the management and investment decisions of listed companies; and the large shareholder as the direct shareholder has...
Proceedings Article
Cluster Analysis as a Tool for the Distribution of the Constituent Entities of the Russian Federation According to the Level of Economic Security
N V Kotlyachkova, A Y Merzlyakova, D G Maximov
In recent years, the cluster approach has become one of the main methods used in public administration both in Russia and abroad. Economic security is the basis of strategic planning designed to implement the strategic national priorities of the Russian Federation, and plays a dominant role in the economic...
Proceedings Article
The Impact of Chinese “Double Reduction” Policy on Listed Educational Tutoring Institutions
Taking New Oriental Study Group as an Example
Xilin Chen
Nowadays, Chinese students are under tremendous pressure to study. Chinese government published a new policy called Double Reduction Policy in order to solve this problem. Double Reduction means reducing the heavy homework burden and after-school training burden of students in the stage of compulsory...
Proceedings Article
Investigation on Competitive Dynamics in Video Streaming Market
Taking Netflix and Amazon Prime Video as Analysis Cases
Kaiyang Wang, Xiaoyu Shi
This research intends to find the competitive dynamics in the market of video streaming. With the video streaming market entering a new era, how to adapt the current business strategy to the changing preference of customers has become a vital issue for every participant within the market. In the research,...
Proceedings Article
Analysis on Chinese Economic Development Under Post-Financial Crisis Environment Based on IS-LM Model
Jiaxuan Wang
After the subprime mortgage crisis occurred in the United States, the worldwide financial turmoil not only resulted in a series of serious negative consequences in the global financial field, but also brought a relatively big impact for our country’s economy. In order to response the global financial...
Proceedings Article
Modern Problems of Management Efficiency in a Joint Stock Company
L M Stepanova, N M Melnikova
Ensuring management efficiency under uncertainty becomes more difficult and is influenced by many factors. Human factor and the relevant functions also play a significant role in management. At the same time joint stock society management has its own specific aspects. We have conducted a cross-cutting...
Proceedings Article
Leader and Strategy Affect the Enterprise
Xinyu Meng
The economy is relevant to the quality of people’s daily life. As one of the components of the economy, the development of the enterprise is the main factor affecting the economy, and the positive leadership style and business model can affect the development of the company. The author chose a company...
Proceedings Article
The Impact of COVID-19 on the Stock Prices of China’s Hotel and Catering Industry
Based on Event Analysis
LIJUN HUANG, NORMAZIAH MOHD NOR, ZIBIN CAO
In 2019, the outbreak of COVID-19 has different influence to different sectors in Chinese stock market especially the hotel, catering industry. Therefore, this study adopts the event analysis method, selects The Chinese hotel and catering industry stock index as the research object, takes the stock index...
Proceedings Article
Compound Protection of Network Short Video Copyright Based on Blockchain and DRM
Wenyan Jia, Jing Su, Yaqing Si, Yuzhu Liu
Short video has developed rapidly in recent years due to its fragmented characteristics, but the establishment of industry regulation system fails to keep pace with the development of the market, resulting in serious copyright infringement. In view of the infringement phenomenon and market governance...
Proceedings Article
Bidder and Seller Strategies in Online Auctions: A Review
Audrey Elizabeth Wen, HoiYat Wong
Since the 1990s, online auctions, as well as e-commerce in general, has boomed. The COVID-19 pandemic this year has further led to an increase in online transactions, making the topic of online auctions as current as ever. This paper summarizes and compares existing research on the strategies for bidders...
Proceedings Article
Systematic Literature Review on Green Bonds Role in Enchancing Share Value in Indonesian Capital Market
Rahmat Hidayat Rfai, Mursalim Nohong
This study was conducted with the aim of determining the relation- ship between the issuance of green bonds and the increase in the value of com- pany shares in the Indonesian capital market. Using a systematic literature re- view approach, this study collects and compiles various literatures that discuss...
Proceedings Article
Research on the Digital Currency Price Synergy Based on VAR Model: Evidence from Bitcoin and Ethereum
Junqi Wang, Xuecheng Wang
Based on the VAR model, we use Bitcoin prices as well as the Ethereum price daily data between December 2019 and January 2022 for dynamic identification, and the empirical analysis results show that the Bitcoin price is the granger reason of Ethereum prices, but Ethereum price is not the Bitcoin prices...
Proceedings Article
The Overhauling Educational Market and Reformation of Supplementary School Market in China
Stock Analysis, Impact Suggestions, and Future Trend Indications
Yian Shen, Chenxu Wang, Yichun Wang
This article focuses on the impact of the newly enacted policy document, Guidelines to Ease the Burden of Excessive Homework and Off-campus Tutoring for Students Undergoing Compulsory Education on supplementary education, which marks the clampdown of the profit-driven education sector. The analysis concludes...
Proceedings Article
The Impact of COVID-19 on Soccer Economy
Ruizhe Wang
2020 originally was a year for sport games, Europe Cup in June and July, Olympics in August. However, everything stopped all of a sudden. In the beginning of the year, coronavirus, also known as COVID-19 hit China and soon speared to all over the world. Soccer, the largest sport game in the world was...
Proceedings Article
Research on the Vicious Phenomenon of Chinese Entertainment Circle Culture on Weibo Platform
Siqi Li, Yitong Ma
The vicious development of capital for the entertainment of the “Fanquan” has become a major trend at present and has formed a vicious cycle. Alt-hough many articles have explained and studied some certain aspects of the vicious cycle, the research on the cycle itself is still in the blank stage. Therefore,...
Proceedings Article
On Promoting Agricultural and Rural Modernization and Establishing a New Relationship between Industry and Agriculture and Urban and Rural Areas Based on the Theory of Cause Analysis
Take Sichuan Province as an Example
Jia Yang, he Luying, Ga Chunxiu, Wei Shengliang, Liao Yujie
to realize agricultural and rural modernization is an inevitable requirement for establishing a new type of industrial-rural urban-rural relationship. To realize agricultural and rural modernization, we must not only rely on external forces, but also stimulate endogenous long-term strength, to form a...
Proceedings Article
Perspective Model of Business Development in the Far North
N Karmanovskaya, A Smirnova, V Atlygina, M Nikolaeva
All articles must contain an abstract. The abstract text should be formatted using 10 point Times or Times New Roman and indented 25 mm from the left margin. Leave 10 mm space after the abstract before you begin the main text of your article, starting on the same page as the abstract. The abstract should...
Proceedings Article
Bargaining Power, Concentration Ratio and Cash Holding: Empirical Evidence from A-Share Listed Firms
Yi Zhang
Suppliers and customers are important stakeholders of firms, and their bargaining power affects the decision-making of firms. influence of its bargaining power on the level of cash holdings of firms. Through the analysis of the data of manufacturing, information transmission and science and technology...
Proceedings Article
Review of Environmental Education in Chinese Primary and Secondary Schools in Recent Twenty Years - A Case Study of Shenzhen
Huiqi Meng
Since the First National Environmental Protection Conference was held in 1973, environmental education in China has developed rapidly, and Shenzhen is one of the fastest growing areas. This paper takes Shenzhen as an example to study the frontier of environmental education practice in China. This paper...
Proceedings Article
How Intraregional Migration Affects Human Capital in Northern Regions
E E Kampeeva, A T Naberezhnaya
The paper dwells upon the theory and methodology of researching the effects of migration on human resources (human capital) in the development of northern regions. It presents the main trends of migration in Russia. The author hereof analyzes international and Russian experience of using rotational jobs...
Proceedings Article
Analysis of Lego Storytelling Marketing Strategy and Bilateral Relationship Business Model
Xiaoqi Zhou
LEGO, as a world-famous toy brand, has a history of 90 years. This paper will analyze the marketing strategy of "story making and telling" of LEGO from the perspective of art economics and the related theories of culture and art marketing management, and discuss the business model of the "bilateral...
Proceedings Article
Research on the Mechanism of Financial Targeted Poverty Alleviation under the Background of Rural Revitalization Strategy
Qi Mingchun
Under the background of rural revitalization strategy, relative poverty will exist for a long time, and the distribution of relative poverty will appear in a dot like “flower shaped” poverty. The financial mechanism to solve the relative poverty has a high common character with the mechanism of solving...
Proceedings Article
The Role of Blue Economy Towards Golden Indonesia 2045
Maqfirah Maqfirah, Abdul Rakhman Laba
This study aims to investigate the role of the blue economy and strategic leadership in driving sustainable development in Indonesia. In 2045, exactly 100 years of independence, Indonesia is projected to have become the 4th largest economic power (based on PPP GDP) and the 8th largest economy in the...
Proceedings Article
A Survey of the Literature on the Influence of Operating Risk (Cash Flow Volatility) on Capital Structure
Ziqi Zhou, Yihong Tong, Weiqi Ren
The paper aims to give direct evidence that operational risk (cash flow volatility) will continue being a vital negative ascertainment of investment even after managing the means of approaching capital externally. Further, the volatility of cash flow raises these costs. Volatility cash flow is linked...
Proceedings Article
CVM Model of Customer Purchasing Behavior Based on Clustering Analysis
Rui Zhao
At this time, companies progressively gain revenue from their long-term relationship customers. Many online retailers are earger to practice data analysis and CVM in businesses. However, many companies lack expertises to do so. This paper will present how to use data analysis in business cases. The main...
Proceedings Article
Analysis of the Economic Recovery of Small and Medium Catering Enterprises after the Epidemic
Chenhao Wu
China’s catering economy is facing a tremendous problem. For small and medium-sized enterprises, because they take the largest part of catering business, it is crucial to find problems they are facing and provide solutions to each of them. First, this paper shows the environment of China’s small and...
Proceedings Article
Transformation of the World Market for Smartphones in the Context of Implementation Attacking Strategies by Chinese Companies
E G Matyugina, P V Broslavskiy, M V Bulygina
The article discusses the specifics of the development of the global smartphone market with consideration to the positioning of new players in terms of sales dynamics and market share of major manufacturers. The analysis of changes in terms of market conditions from the moment of its inception to the...
Proceedings Article
Optimal Pricing Strategy of SaaS Providers Charge by Usage
Zhiyuan Zhang, Taofeng YE
This paper studies the renewal cost, discount rate and free trial time when SaaS providers provide free trial services, and discusses how these factors will affect the pricing strategy of SaaS providers by constructing a two-stage game model. This paper finds that before users perceive the real quality...
Proceedings Article
Challenges and Opportunities for the Beauty Industry during the Pandemic
Xinyi Jiang
In early 2020, the outbreak of Covid-19 stopped billions of Chinese people from working and travelling. All citizens except doctors and nurses are required to stay at home. Some of factories and companies couldn’t fight the pressure and finally had to go bankrupt, others tried hard to survive, and the...
Proceedings Article
Pricing Strategies of Coupon Bonds in Condition of COVID-19
Bo Cao, Shengyu Guo, Xiang Hou, Yingqi Wang
This article is about how COVID-19 has affected the pricing of bonds and how is the YTM of a bondable impacts the bond when it is issued into the open market. Furthermore, this paper discussed the liquidity impact in terms of how old bonds behave compare of how old bonds behave compared to newly issued...
Proceedings Article
Green Marketing Strategies and Generation Z’s Purchase Intentions: Green Product Image as Mediator
Andi Nurul Fadhilah Ayu
The study investigates the influence of the green marketing mix (product, price, place, promotion) on Generation Z’s purchase intention, with green brand image as a mediating variable. Using a sample of 200 respondents and structural equation modeling (SEM) for data analysis, the results reveal that...
Proceedings Article
Comparison of Least Square Monte Carlo Algorithm and Binomial Tree Model for Pricing American Options
Yuxin Meng
The financial market is a rapidly growing industry where derivatives are popular among investors. The rapid growth of options trading leads to the development of various option pricing theories and models. Through them, Longstaff and Schwartz improved the Monte Carlo model in 2001. The improved least...
Proceedings Article
Impact of Investors’ Loss Aversion and Overconfidence on Market Performance Evidence from China Stock Markets
Hu Yiwen
This paper proposes a research that aims to answer how the loss-aversion and overconfidence treated as potential investor biases can potentially affect the performance of the listed companies operating in the market. This paper examines how loss aversion of investors influences the companies’ performance...
Proceedings Article
Analysis of the Impact of Covid-19 on the U.S. Economy
Siyuan Qiu
At the beginning of 2020, Covid-19 swept the world and caused serious damage to the economic development of the United States. The U.S. economy is in its worst recession since the Great Depression. Now, with the help of Pfizer, Johnson & Johnson and Modena vaccines, people’s lives have mostly returned...
Proceedings Article
Contents and Outline of the Informational Educational Environment
V P Gulyaev, T F Gavrilyev
The issues of employment after the graduation and acquiring respective qualificationы are studied. The analysis of the Federal Educational Standard for various degrees and professional standards has allowed to identify the list of the main requirements of the labour market for a young professional. The...
Proceedings Article
Problems and Countermeasures of FDI of Shandong Province Multinational Company under the Background of the” Belt and Road”
Zhaogong Lin, Wenlin Jiang
Shandong Province is not only a province with large agriculture, economy and population, but also has convenient transportation and strong infrastructure, which encourages Shandong multinational companies to participate in FDI under the “Belt and Road” initiative and has certain advantages. Therefore,...
Proceedings Article
Study on Precision Marketing Strategy of Foreign Trade Corporation
Kunyang Li, Jiahan Meng, Yuxiang Wang, Guanyi Xu
China’s garment enterprises have continued to grow in the past fifteen years and contributed significantly to the economy. However, with the development of the garment industry, many problems appeared. First, although the minimum wage has increased in recent years, it is more difficult for garment corporations...
Proceedings Article
The Marketing Potential of the Region as a Driver of Its Economic Development
M S Starikova, I N Ponomarev
The article presents a methodological approach to measuring the marketing potential of territories. A summarised theoretical analysis based on existing ideas regarding marketing of the territories and marketing potential of the region was carried out, followed by a comparative analysis of components...
Proceedings Article
The Past and Future Development of Light Meters
Jiahao Chen
By experimenting a variety of both historic and modern light meters and collecting feedbacks from both academic articles and public forums, relatively scientific analytic results toward the development of light meters can be gained. In this article, certain classical and worldwide used models of light...
Proceedings Article
Analysis of Short Selling
Based on the Luckin Coffee Scandals
Kangqi Ding
Luckin Coffee is a high-profile coffee corporation known by individuals due to its aggressive expansion and the sign of replacing the Starbucks in China. However, only 9 months after its IPO on NASDAQ, Luckin was accused of financial problems and huge flaws in its business model. Based on this scandal,...
Proceedings Article
A Multi-Dimensional Analysis of Success Factors for Sustainable Social Entrepreneurship in China
Shangkai Su
What are the factors that affect the sustainability of Social Enterprises in China? This study explores these factors using a comprehensive framework that encompasses the dimensions of social environment, business model, and entrepreneur. Based on this framework, a cross-case study is performed on three...
Proceedings Article
The Research on the Investment Value of Online Fitness App in China
Taking Keep as an Example
Qikai Wang, Xiaotong Yin, Siying Zhu
Nowadays, more and more people prefer to use online fitness app rather than go to fitness room, when they want fitness. As the product of a combination between the technology industry and the fitness industry, the online fitness app is changing people’s fitness habits from the traditional way. Other...
Proceedings Article
Factors Influencing the Success of SMEs: Evidence from German Mittelstands
Jialu Xu
The German mittelstands are widely considered as a pillar of German economy success, especially after World War II. In order to derive some practical experience about the development of small and medium size enterprises (SMEs), this paper helps to review the underlying reasons why German mittelstands...
Proceedings Article
The Impact of COVID-19 on Medical-related American Stocks
Tongke Wei, Yuheng Wu, Xiaoyu Yang
Since the outbreak of COVID-19 in 2020, there has been a very serious impact on the global economy. In this paper, the period from May 2019 to February 2020 was selected as the pre-epidemic, and the period from March to December 2020 was selected as the mid-epidemic. The stocks of the US healthcare sector...
Proceedings Article
Employee Commitment: A Systematic Review
Dyah Ainiyya, Otto R. Payangan
By conducting a content analysis of recent studies from a variety of industries and searching multiple databases for relevant material, this systematic review investigates the primary determinants impacting employee commitment. Nine papers were chosen for summary after a search through online databases...
Proceedings Article
Project Management Methods in Planning of Socio-Economic Development of Municipality (On the Example of the Settlement Named After Karl Liebknecht Kurchatov District Kursk Region)
I V Anciferova, A I Levin, L V Levina
The article deals with the problems of development of municipalities in the Russian Federation. In terms of stabilization of social and economic development, effective mechanisms for managing the development of territories are required. It is stated that the activities of local governments in Russia...
Proceedings Article
Using Fama-French Five-factors Model to Analyze the Impact of COVID-19 on U.S. Medical and Health Industries
Chuyan Wang, Zichun Wu, Yi Yang
Asset pricing theory is one of the most important topics in financial economics. It attempts to explain the asset price or value paid in the future under uncertain conditions. This paper aims to analyze the pharmaceutical market before and after the outbreak of the covid-19 epidemic and explore its possible...
Proceedings Article
Facing both Challenges and Opportunities, How can Financial Service Firms Survive under the Pandemic?
SOAR Analysis of Three Leading Firms in the Financial Service Industry
Ding Li, Ning Xie, Zhihang Xie
After the breakout of COVID-19, many entity industries have to shut down. The rapid decline of money transaction caused by the shutdown of the entity industries has shocked the financial service industry while the increase in digital transactions also offers them opportunities. Facing both challenges...
Proceedings Article
A Systematic Review of the Significance of the Development of Fisher’s Model in Financial Analysis
Chengxi Lu, Yixiao Sun, Xinyue Xu, Anqi Zuo
This paper is to help anyone who is not familiar with the Fisher model build a comprehensive understanding of the Fisher model. We reviewed the past papers, analyzed, and concluded some advantages and limitations of the Fisher model. We found that this model only functions properly under strong conditions...
Proceedings Article
Green Jobs and Employment Growth: Global Analysis of Policy Impacts and Investment Trends
Dewi Febriyanti
This study explores the pivotal role of green jobs in promoting employment growth and economic development on a global scale. Using secondary data from international organisations such as the OECD, ILO, and IRENA, the research examines trends in green job creation and the impact of green policies across...
Proceedings Article
Arctic Indigenous Peoples: Preservation of Traditional Subsistence Activities
I V Samsonova, M S Malysheva
The Arctic zone is a unique part of Russia. This is a territory of a specific type of development and plays a strategic role from the point of view of national security and economy. The Arctic zone takes up 52.2% of the territory of the Sakha Republic (Yakutia) and is characterized by distinct extreme...
Proceedings Article
The Development and Usage of NPV and IRR and Their Comparison
Yi Wang
Net present value (NPV) and internal rate of return (IRR) are two popular capital budgeting techniques in the modern economy. Almost all finance textbooks included these two concepts. The paper presents a review of NPV and IRR from the following perspectives and aims to provide a general understanding...
Proceedings Article
An Overview on Private Equity Leveraged Buyouts
Nuofangzhou Chen, Keren Wang
It has been over three decades since Jensen brought up the new form of ownership in private equity, today, private equity plays a significant role in financial markets. Moreover, private equity and other forms of firms offer different impacts on the whole economy as well as financial markets. To begin...
Proceedings Article
An Empirical Study on Green Technological Innovation and Economic Development in China’s Ethnic Minority Autonomous Regions
Based on PVAR Model
Xuejing Yu
Over the years, the research on technological innovation and economic development has attracted the attention of many scholars at home and abroad. Technological innovation is widely considered to have an important influence on economic development. According to the new economic growth theory, technological...
Proceedings Article
Research on the Innovation of High-Tech Safe Product Based on Chinese Societal Structure and Idea Exploration
Dianya Gao, Chi Ham Lam, Yanping Wu
This paper explores China's current safety situation in combination with the innovative and rational perspective to find potential improvements and or methods to solve specific aspects of the safety issues. The process is supported by extensive research and analysis of particular safety issues that...
Proceedings Article
Analysis on investment decision of start-up company Based on POCD framework: the case of Naixue’s tea
Shirui Che, Mirui Zuo
In recent years, multiple startups have been found all around the world. Most of them need to be invested from VC to support their development. However, only a few startups grow into valuable companies that can bring money to investors, which means they need to assess the potential risk of startups....
Proceedings Article
Prospects for Polytechnic Education in the Implementation of Applied Educational Programs
A E Bespalov, V V Agafonova, I V Kozlova
Based on the analysis of existing regulatory documents in the field of higher education, the possibility of using an interdisciplinary approach in the educational process as part of the development of polytechnic education, which is aimed at achieving results in priority areas of development of science,...
Proceedings Article
COVID-19’s Impact on the Computer Industry during the Pandemic
Baimin Wang
Covid-19 was first discovered on December 12, 2019 in Wuhan, Hubei Providence, China according to the CDC. It has, more or less, dramatically affected our society as a unity, and also individual daily lives. This paper analyzes the impact of the pandemic on the industry of electronics, specifically the...
Proceedings Article
How Can Human Resources Management Practices Enchance Organizational and Environtmental Sustainability? A Comprehensive Review and Conceptual Framework
Ahmad Fikri Rifqi
This article examines how Human Resource Management (HRM) practices can improve organizational and environmental sustainability. The main focus is on Sustainability Human Resource Management (SHRM) and its impact on employees, organizational performance, and environmental performance. This research utilizes...
Proceedings Article
The Relationship Between Live Streaming and Consumer Behavior
Xuan Song, Na Hu, Chongxi Ye
Live streaming usually refers to the use of live broadcast technology for online display of goods, consulting and answering questions and other new service methods through the Internet platform. In recent years, with the rise of live broadcasting, consumers will also choose new ways of purchasing. At...